Standout features:
- Signature indentation
- Evocative slash mark
- Simplistic
Verder is an app that allows users to automate their daily lives by organizing tasks, work, and social life in a fresh and simple way. As the brand's tagline notes: "Don't mess with your head, automate", the logo, courtesy of Drice Roland also seems to embody its primary mission.
While simple and effective, it carries an important meaning. In the world of programming/app development, this convenient double slash is used to perform the so-called floor division - set aside/not taken into account. Verder does the same, albeit without the code, to automate everything else.
The minimal logo communicates speed, reliability, and productivity while retaining symbolism of (self)improvement, from the mounted up with these features from bottom to top as well as from left to right.
