baby. by plume.

Standout features:

• Neutral color scheme
• Minimalistic
• Simple and clean typography

plume. are delicately fragranced candles hand-poured in highland Scotland. Besides their core range made up of three fragrances, plume., pub. and vine., the new addition, baby., is a gender-neutral, natural candle created to nurture & enhance the well-being of new & expectant parents.

The baby. by plume. packaging, courtesy of Fifth House, is expertly crafted, showcasing the tender nature of the product, without opting for stereotypical aesthetics that are customarily associated with newborns.

Fifth House infused the packaging with all the necessary elements. It’s a textbook example of simplicity, clean design, and minimalism. Paired with delicate typography, baby. by plume. is bound to make a strong presence on the shelf.