- Agency: BERO's In-house Team
- Client: Sony Pictures
- Category: Packaging Design — Beverage
- Location: United States
- Project Brief: Design a limited-edition beverage package that celebrates Spider-Man: Brand New Day through collectible artwork, playful typography, and cinematic brand storytelling.
Beverage packaging usually keeps its wordmark upright and its hero shot obvious. Bero's Spider-Man: Brand New Day Kingston Golden Pils flips that on purpose, turning the whole can upside down to match its guest star.
The gag drives the layout. Spider-Man hangs from the lip of the can by his web, so every line of type reads from the bottom up, and the inverted "BERO" wordmark turns a design constraint into the joke itself.
The base brand keeps the stunt from tipping into novelty. A split of deep green over gold, gilded flourishes framing the hero, and the tidy "your friendly neighborhood non-alcoholic beer" line hold a premium look under the cape.
The system carries to the six-pack. The carton restates the green-and-gold split, the film logo, and the hanging figure with his web trailing across the panel, so a shelf of them reads as a collectible tie-in without hiding the everyday product.
