- Designer: Burger King & Toei Animation's Internal Creative Teams
- Category: Packaging Design — Food & Beverage
- Project Brief: Create packaging design for Burger King’s Dragon Ball Super Power Up Pack using collectible characters, themed graphics, and immersive anime-inspired elements.
Food and beverage packaging built around a licensed anime property depends on how cleanly two visual identities fuse. Burger King's Power Up Pack wraps the Dragon Ball Super universe across a drink cup, a nugget carton, a sauce packet, and its own paper crown.
The crown does the cleverest work here. Burger King bends its signature silhouette into a Dragon Ball callback and drops the four-star ball into the center point.
The palette ties the two brands with almost no seam. Goku's orange gi and the yellow Super Saiyan aura sit right next to Burger King's own red and orange, so the crackling lightning backdrop reads as both anime energy and fast-food urgency.
Character art carries across the cup and the sauce packet with real consistency. Goku holds his pose from the full drink wrap down to the one-ounce packet, and the collectible figurine packed in each set gives fans a reason to hold onto the whole thing after the meal.
