Standout features:
- '80s-inspired
- Colorful and playful
- Bold typography
Dear Beer is a craft beer brand that's mainly focused on three different fruit-based flavors: peach, strawberry, and grape. Inspired by retro, the late '80s, disco-leg-warmers-era Salt and Sugar Creative Studio created a sweet (pun intended) and colorful packaging worthy of Dear Beer's unique identity.
The brand's graphical language pushed the agency to create clean packaging and fill it up with the embodiment of freedom and joy.
The color scheme is composed of vibrant, neon tones that complement each other perfectly, however, you combine them. What makes this design choice stand out, however, is mixing these colors with bold shapes and lines. It's safe to say that the packaging will attract people even from far away. By the time they get near and grab one of Dear Beer's cans, they've already morphed into its greatest fans.
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