- Agency: WorkInProgress
- Client: Domino's
- Category: Packaging Design — Pizza Box
- Location: Boulder, Colorado, United States
- Project Brief: Design custom pizza packaging that complements Domino's rectangular personal pizza with a bold, playful identity tailored to solo dining.
Standard pizza boxes rarely break away from traditional square dimensions. WorkInProgress reimagines pizza packaging for Domino's Personal Pizza, crafting a custom rectangular box modeled directly after the brand's iconic tile logo.
Structural design mirrors the single-serving Detroit-style pan pizza inside. Splitting the lid into twin red and blue halves creates a literal domino tile, turning structural packaging into instant brand iconography.
High-contrast color blocking reinforces visual recognition. Brightened red and blue hues pair with branded parchment liners and custom typography to give the unboxing experience a modern, playful feel.
Tailored geometry caters directly to solo dining habits. Aligning the physical container with product dimensions minimizes excess space while giving individual orders a distinct, highly recognizable identity.
