Standout features:
- A playful branding
- Composition and juxtaposition of actual products to form an image
- Color coded packaging
Edem food products were in need of a complete brand overhaul. For this, they turned to Yonas, a Greek branding agency, whose mission was to "find a new concept for the entire range, reflecting the values and the quality of the brand".
The agency has employed the idea of playful images via a common theme or concept for each specific product. The different products - ranging from olives, jams, and canned food - have their own color codes that distinguish them easily from a group of similar products on a shelf.
The packaging consists of a minimalistic drawing of a face and a composition of products instead of hair. The end result was 45 distinct characters for as many products that take on a new, lightweight, and pure-hearted approach to food and beverage marketing.
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