- Designer: Heinz Internal Creative Team
- Category: Packaging Design — Food & Beverage
- Project Brief: Create packaging design for Heinz Chilli Bite Ketchup that combines recognizable Heinz branding with a bold, Halloween-inspired identity to highlight its spicy flavor and limited-edition seasonal appeal.
Food and beverage packaging can carry a seasonal flavor on the label alone when it reshapes a shape shoppers already know. Heinz turned its classic keystone label into a monster’s mouth for Chilli Bite Ketchup, a limited-edition Halloween ketchup made with tomatoes, cayenne pepper, and chilli extract.
White fangs dripping with red line the top and bottom of the keystone, framing the product name like words caught between snapping jaws. A jagged red outline traces the black label, so the spicy kick reads before you even check the flavor.
The familiar HEINZ wordmark and gold Est. 1869 line stay at the top in their usual spots, keeping the bottle easy to spot on the shelf. Chilli Bite Ketchup sits in bold white capitals at the center, and the embossed 57 on the red squeeze bottle stays untouched.
On the back, a white keystone label holds the ingredients, nutrition facts, and recycling icons. A QR code marked Scan for Halloween Fun invites you to keep the spooky season going after the bottle hits the table.
