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Standout Features:
- Lavender and indigo color story
- Modern-looking design
- Intact branding elements
The client gave packaging designer Marina Galushka specific requests in redesigning its pharmaceutical packaging design: to keep the color palette the same as the previous one and keep the rose.
The result was a fantastic packaging design that adhered to the client's request with several added elements, elevating the brand image.
The elements blended well with each other, with not a single asset out of place with the overall design. Lavender and indigo are colors typically associated with women's products, and this one efficiently touched base with the female market.
In addition, the design looks modern and innovative without shocking the buyers because the before and after designs look similar but improved.
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