ODUR Parfum

Standout Features:

• Simulating a body shape
• Free-flow print
• A two-color packaging box

Studio Geissbeuhler’s custom packaging design for ODUR Parfum is built around the human body’s and nature’s interconnectedness through all its fragrances.

Each of the white packaging boxes is decorated with abstract, colored blobs. However, these artistic prints represent various body types inspired by skin painting. The paintings are then minimized into abstract shapes, hinting at the beauty behind the subtlety of the human body and the perfume’s fragrance.

There are four types of free-flow prints, each representing a different aroma through four colors: green, grey, brown, and blue. These hues are often found in a natural setting, further alluding to the connection between men and natural scents.