- Agency: STABILO x KIKO MILANO
- Category: Packaging Design — Fashion & Beauty
- Project Brief: Create limited-edition packaging for the STABILO x KIKO MILANO Lip Mark(er) that combines the iconic look of a highlighter with a playful, functional lip stain format and an angled applicator for versatile color application.
Fashion and beauty collaborations work well when one product borrows something everybody already knows, and this lip stain borrows the office highlighter. A German stationery brand and an Italian makeup label teamed up on a limited-edition matte stain that looks just like a mini text marker.
The squat body and black cap, with its curved swoosh on the side, copy the classic STABILO highlighter almost line for line. Each body comes in its own lip shade, from soft nude and bubblegum pink to coral, deep berry, and hot pink, so you see the color before you open it.
Both logos run up the side in heavy black type, with a small “x” between them and a thin “Milano” tucked underneath. The name “Lip Mark(er)” puts the “er” in parentheses, a quick joke that turns a highlighter into a way to make your mark.
Pop the cap and you’ll find an angled chisel tip, the same shape as a highlighter nib. The flat side sweeps on bold color, while the thin edge outlines the lips for a sharper finish.
