This packaging outcries the authentic Mexican food products by the use of strong colors and serif and sans-serif type font, including lively iconography of the masks of Lucha Libre fighters.
This packaging outcries the authentic Mexican food products by the use of strong colors and serif and sans-serif type font, including lively iconography of the masks of Lucha Libre fighters.
Loosely translated as ‘Great Little Fighter,’ Gran Luchito is the name given locally to the smoked chilies at the heart of the brand. The strong resilience of the chilies allows them to thrive in the harsh Oaxaca climate where they are cultivated and traditionally smoked by wrestling-obsessed farmers.
The brand was reinvigorated to better communicate it’s Mexican provenance and its untold story by referencing the well-known Lucha Libre poster art through the punchy brand aesthetics.
Overall, this concept combines the tradion of Lucha Libre fighters with the universal love of Mexican cuisine in one punchy design.Â
Gran Luchito is a bold print design in the Food & Beverage industry.
