New Species - (Francisco Telleria)

Standout Features:

• Powerful use of words
• Smooth transitions
• Moving plastic bottles

Six Living Hats promoted Francisco Telleria's upcoming collection, entitled “New Species,” showing how plastic waste can damage the waters and the ecosystems in it for short and long-term periods. They used smooth transitions that also sent a unique message.

The video has text with the underwater as a backdrop, eventually transitioning to the ocean slowly filling with plastic waste. This shifts to footage of plastics swirling in blue waters and three plastic bottles moving like fishes. The effective use of words to inform the viewers gives off a chilling impact, leaving the audience with the urge to take action.