“Raw Bible” is a manifesto for quality, passion and craftsmanship, created by German design studio Melville Brand Design. “The Raw Bible” presents a carefully selected collection of 101 raw and crafted brands that are not available on every corner. It is accompanied by a digital store finder to help the reader on their own quest to the Raw. Melville Brand Design has initiated this project, curated and acquired the brands, managed the process and designed this book, the website and the store finder. Raw Bible is now a brand focussing on raw and crafted brands and products. The print design for Raw Bible represents its identity, and promises an exciting design experience.
The cover of the book is a dark turquoise, with added texture since the book is hardbound. The name of the book is embossed in a shiny orange font, on the heavier side but well-spaced. It ensures that attention isn’t detracted from the title. The blue and orange create a compelling contrast, while also complementing each other wonderfully. The pages inside the book are glossy, adding the element of texture to the print design. The font used inside is a heavy black, easy to read and well-spaced.
The pages inside the book vary by the design featured, but have very visually appealing color palettes and engaging, relevant content. The images are colorful and vibrant, accurately describing the designs featured. The images and text utilize space very well, ensuring that the designs are well balanced. Each design features a different layout and look, but they are all tied together by the appealing layout against the glossy background.
Overall, The Raw Bible is aesthetically presented, and contains relevant and engaging content. It follows a clear strategy, creatively uses elements like color, contrast, shape, and nicely uses texture to enhance the design.
Raw Bible is an exciting print design in the Advertising and Professional Services industries.
