Standout Features:
- Multiple POV shots
- Quick and snappy transitions
- Persuasive commercial voiceover
Fast food chains are particularly competitive regarding food commercials, and Burger King has once again proved that it reigns supreme with its mouthwatering 20-second ad produced by Apple Pie Tabletop Studio.
Like the main character in the video, we are wholly bewitched by the presentation of BK’s new item on the menu: the Cheddar King.
Its cheesy goodness is simply irresistible – the way it melts into the sizzling patties on the grill, how it oozes out of the burger with each bite, and that satisfying cheese pull. Feel hungry yet?
It also helps that most of the scenes were shot from the subject and the audience’s point of view. It gives the viewer a more realistic and immersive visual experience to stimulate hunger throughout the sequence.
The quick shifting of POVs and swift transitions made the video exciting. It enabled the designers to pack as many captivating visuals as possible to maximize the short and limited commercial airtime.
