- Director: Aidan Zamiri
- Client: Calvin Klein
- Category: Video Design — Fashion & Beauty
- Location: London, England
- Project Brief: Create a fashion and beauty video that presents Calvin Klein’s Fall 2026 denim through minimalist visuals, sensory storytelling, and a confident celebrity-led narrative.
A fashion and beauty video sells the feeling of wearing the thing more than the thing itself. Calvin Klein's Feel the Fit denim chapter from director Aidan Zamiri does it by letting Sadie Sink loose alone in a bedroom until the jeans read as a mood.
The setup is spare on purpose, a pale room, a made bed, and a wardrobe of books, so nothing pulls focus from the black knit and dark denim. That restraint is the house language, keeping the product and the person center-frame without a single prop selling harder.
The energy is where it breaks the brand's usual cool, moving from a still leaning pose to a full jump on the bed in blurred motion. Warm window light shifts to a flush of red, so the room's color does the work a wardrobe change normally would.
Star power carries the pitch, trading spec talk for the intimacy of watching someone dance around in clothes that fit. The catch is memorability, since the mood and the celebrity land first, and the specific '90s Straight and Low Rise Baggy cuts can blur into a general Calvin Klein feeling.
