Standout Features:
- Interesting how-to video
- Strategic product placement
- Diversified shot styles and b-rolls
Soft selling can do wonders for your product, especially when we’re talking about best food commercials. Some customers prefer a more subtle and friendly approach – like watching a professional chef put together an A+ dish while casually making the product shine.
That’s what End Frame Productions did with their ad for the Heinz brand. They went with video content that casual viewers could resonate with; a quick tutorial on how to cook the perfect Steak Brochettes.
The 2-minute video features a renowned chef preparing the dish using Heinz Seriously Good Mayonnaise as the vital ingredient. It’s informative and entertaining and has massive sales value because of its smart product placement.
Several frames are dedicated to showcasing the product and how it can elevate food taste. They also come in numerous shot styles, adding remarkable variation in visuals.
It effectively shows how a simple and widely accessible ingredient can create a fancy and exceptional dish such as Steak Brochettes.
