- Client: EZ MIL and Eminem
- Category: Video Design — Entertainment
- Project Brief: Create an entertainment lyric video for “MADARA” by EZ MIL and Eminem that brings the track’s intense delivery and anime-inspired themes to life through kinetic typography, high-contrast motion graphics, and rhythm-synchronized visuals.
Entertainment fans who grew up on anime will catch the references before the first verse ends. The official lyric video for EZ MIL and Eminem’s “MADARA” builds its whole look around Madara Uchiha, the Naruto villain the track is named after.
The title lands as a purple graffiti tag crackling with lightning over a stormy, halftone mountain range. Later scenes shift to icy blue and blood red, so each verse feels like turning to a new chapter of a manga.
Lyrics snap onto the screen in time with each rapper’s cadence, and words like “Drop” hit right on the beat. The type keeps pace during Eminem’s dense, rapid-fire verses, so you can follow every rhyme even at full speed.
Neil Kaplan, the English voice of Madara, and Hideyoshi add spoken parts that pull the song deeper into the anime world. Keeping the lyrics front and center gives you room to enjoy the wordplay as much as the beat.
