Standout Features:
- Life-like subject details with fictitious surroundings
- Creative use of lighting
- Dark backgrounds that emphasize the subject’s metallic colors and curves
One would have difficulty telling reality from computer graphics in this video. GIANTSTEP made sure to stage the power of the latest Unreal Engine. The real-time 3D creation tool gets a step up in its video advertisements thanks to the experienced agency.
The first few frames open from a dense forest to a luxury sedan. The sharp outlines of the car’s body and its organic curves catch the light realistically. As soon as the car’s metallic silver paint graces the screen, the viewers are taken to an enigmatic automotive experience.
Despite the jungle-like setting of the video, there are fluorescent lights scattered around the area, which further spotlight the car’s details. It shifts between the wilderness and a warehouse that resembles a detailing studio.
There’s a certain rawness to GIANTSTEP’s execution here. The playful use of lighting takes the tiniest of details to the next level. Several camera shots also play against the light and break the sharper details, giving everything enough breathing room. Furthermore, the darker backgrounds make the subject pop even more.
