BASIC is a brand strategy and digital design agency located in San Diego, California. BASIC agency creates digital experiences that inspire human interaction. They make use of the latest web design trends and act as a source of inspiration for creatives around the world.
The website creates a strong emphasis on how the agency approaches their services. The design is based on a very clean and minimal canvas allied with a dynamic style, nice video sequences, and great typography. It features a great use of negative space and 'breathable' content throughout, and also has a nice and functional menu, cool animations, and slick visuals. Since typography plays a vital role in developing a strong visual brand identity, they use large and flexible type for headings and small type for calls to action and links. All type is animated with a subtle but nice effect when user scrolls.
The 'about us' section consists of a deep scroll page with clean photography of their studio and some of their work. It's a very minimal and simple page that shows visitors some of their story, awards, and work process. The use of videos with sharp, crisp, and high-definition images creates a great experience for users. The dynamic and subtle animations while users scroll down is a great feature of their interactive design.
The case studies must be a visitor favorite, because it shows all the work the agency does through the use of large and bold images. They utilize less talk and more fun throughout the structure of the site, and thus reveal the story of the project while displaying the designs well. When users get to the bottom of the page, they are sure to be impressed.
BASIC is a clean website design in the Advertising and Professional Services industries.
