Award-winning real estate agency Belgravia Group leads in development, real estate legal services, sales and marketing, and interior design for thousands of luxury homes and apartments throughout the Chicago area. Their glossy web design gives the agency a professional and persuasive online presence, highlighting stunning views from across the Windy City.
Simple black and white blocks of color, overlaid by rounded typeface, create a contemporary effect to attract curiosity. Bold images are arranged in a visual hierarchy to emphasize skylines, luxury floorplans, and residential neighborhoods.
Much like the condominiums and apartments promoted by the agency, the site also exhibits lovely interiors. A layered, multi-page experience guides users through internal navigation, where they are introduced to more about the agency’s team, projects, and news.
The design of their “About” page creates the experience of a consistent internal structure while continuing to draw the eye. Images with similar attributes align vertically and horizontally across each page, and coherent color schemes with clear textual content create a comfortable user experience.
Designers incorporated subtle image and text movements to prompt user interactivity with the site. Like the agency itself, the Belgravia Group’s website is all about professionalism, a clean process, and an engaging relationship.
Heavy use of white space throughout the entire site motivates users’ attention to sidebars and fluid grids with additional site selections. The effect is similar to that of a studio apartment with broad windows and wall colors that create the illusion of a more expansive space.
With a history spanning nearly eight decades, Belgravia Group demonstrates the competence required to keep up with changing times, and its site replicates similar features. As users scroll below the fold, certain blocks of text and color remain visible, while others fade from sight. White scroll bars fill with black color. The design reflects an attention to detail and precision users would expect from a top real estate agency in one of the nation’s largest cities.
Belgravia Group is a great website design in the Professional Services and Real Estate industries.