Beautiful. Effective. Elegant. That’s the approach Charlie Smith Design takes with the projects they create. Delivering a wide variety of brand identities, packaging, and signage, the company works hard with their clients to make their brands effective and eye-catching.
The company wants nothing more than to impress users with their elegant designs, so they let the images do all the talking. As soon as users come to the landing page, they simply have to start scrolling down to be immersed in the beautiful projects Charlie Smith Design has developed. Images are nestled within a heavy amount of white negative space, keeping the focus on the words and photographs presented.
From each page, users have access to a sidebar menu on the left where the page titles are bold and the font is sans serif for easy reading. The company makes use of an underscore for users to keep track of exactly where they are on the website, so they’ll never feel lost in content.
By entering their portfolio, users get a brief understanding of what Charlie Smith Design was hired to do for each specific project. The pages are filled with a number of diverse images that depict each and every design they’ve created. With ten different samples, users will get a real insight on the type of work Charlie Smith Design can accomplish.
Using a variety of pastels and bold colors mixed together, each packaging sample has its own color scheme. Simplistic, flat imagery is used with the packaging, and consumers are able to take a look at the designs that were proposed long before they hit the front of actual packages.
The dynamic approach of showcasing the different flat images alongside the packaging pieces allows consumers to compare Charlie Smith Design’s actual work to the proposed layouts. It shows a start-to-finish thought process that consumers are capable of following.
Once impressed by the elegance of Charlie Smith Design’s portfolio, users have the opportunity to reach out to the company through their contact page. This page also follows the general simplicity of the entire site, offering users access to their personal email accounts through a helpful modal window.
The simplicity of Charlie Smith Design’s website makes it extremely easy for users to analyze the company’s abilities and previous work. High-resolution imagery and explanatory text blurbs make the website classy and professional for every user.
Charlie Smith Design is a great website design in the Advertising and Professional Services industries.