E-commerce site Ditalia sells authentic, delicious Italian food that exudes its familial roots the moment users land on the site.
The exceptional professional photography stands out -- which is crucial for an e-commerce website -- and encourages users to complete purchases. Plus, the "Perfect Pairings" section introduces new ways to use the products and cook the food, adding another key selling point and promoting multiple products.
The shopping cart design is very interesting -- it's not within the main navigation, but instead sticks to the right side of the screen, following the user down the page so they can continuously view products and prices within their cart.
The color scheme of the site is bright and inviting. This palatte, when paired with the clean white navigation, allows the menu to really stand out, and easily guides users throughout the website.
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Ditalia does an excellent job humanizing their website, and closely replicates the feeling of exchanging gift baskets between friends within their e-commerce platform. They mix both old and modern family photos to add another personal layer to the site, and even provide the family's story and creation of the business for users to read.
The header of the product landing page showcases a large photograph to tell the user what the featured item is, while the products are shown on a white background without any distractions. The shopping cart is easily accessible on the right side of the page.Â
Ditalia is a top website design in the E-commerce & Retail and Food & Beverage industries.
