Fiji Water

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Fiji Water Website Design Analysis
Article by Mladen Milosevic
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Standout Features:

  • A header video packed with character
  • Shop-ready product display
  • High-resolution photography

Fiji Water is a household name, but the brand wanted to solidify itself even further in the market, especially in the digital landscape. The Stable, a design agency passionate about helping eCommerce brands, made their vision come to life.

Open the page and be greeted by a photo of the well-known Fiji water bottle accompanied by a striking video clip that captures nature’s beauty. The header video shows details of rainfall hitting the ground and provides the perfect backdrop to one of the finest bottled waters. It takes you right to the source of the protected artesian aquifer on the isolated Fiji Islands.

The creative agency highlighted Fiji’s quality with its shop-ready display. Work your way down the page and you’ll find an interactive product section where you can browse the different bottle sizes sold by the brand. This section has a refreshing blue background that rounds everything off.

It’s also worth noting that the design agency utilized high-resolution photos that make visitors feel like the actual products are in front of them. Whether you’re on your laptop, desktop, or mobile phone, the website gives off the same kind of aesthetic appeal.

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