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Standout features:
- Immersive 360-degree VR/3D experience
- Attention to detail in the store’s design
- Shoppers can look at each product from every angle
Emperia, a developer of immersive virtual retail experiences, has delivered on its promise and mission by creating a unique UX for Harrods x Burberry online store.
Using a familiar 360-degree Virtual Tour layout, the online store website design offers a live retail store experience in the digital realm. Upon landing on the homepage, the user is prompted to enter the “premises” of this online store. Once they’re there, they are welcomed by virtual shelves full of handbags, presented in a celestial, classically-inspired fashion.
The user can move around this environment freely, between different store sections and adjacent rooms. The brand’s products are displayed in 3D on the shelves. Clicking on one opens a pop-up window with details about this particular product. The shopper can even take a closer look into each bag with an additional 360-look feature.
