- Home
- Best Designs
- Best Website Designs
- Invisible Children's Website Design


Standout Features:
- Muted color palette with bold accents
- Interactive hover effects
- Straightforward messaging
Invisible Children is a nonprofit organization dedicated to ending the use of child soldiers in central Africa and advocating for peace in conflict zones. The goal was to create an intuitive online platform that informed visitors about their cause while encouraging them to participate in initiatives.
The color scheme features muted shades of gray and white to establish a clean, professional look that resonates with the organization's mission. In contrast, the use of light green leads users to crucial sections. This thoughtful balance allows the compelling visuals and poignant narratives to shine while gently steering visitors toward meaningful support for the cause.
In addition, striking imagery featuring high-resolution photographs and videos depicts the lives of children affected by conflict. This aesthetic choice creates a visually compelling narrative that draws visitors in.
Plus, the hover effects in these images reveal additional information to enhance interactivity. This design choice captivates attention and encourages exploration, making users feel more connected to the stories.
Finally, the website employs strong emotional messaging throughout its content, which is crucial for connecting with visitors on a personal level. The combination of powerful imagery, compelling narratives, and impactful text evokes empathy and urgency. This use of emotional appeal is essential for mobilizing support, as it transforms abstract problems into relatable human experiences.
- Industries:Non-Profit