This is a promotional website for IRONMAN races in Argentina. In regards to the visual languages, the diagonal shape conveys dynamic tension, action, and aggression whereas the rectangles express order, rationality, stability, and equality. All of these characteristics are related to sport, so the combination of the two shapes -- a parallelogram -- best represents the Ironman Races. The shape also connects with the triangles from the logo “M.”
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This site features three upcoming Ironman Races in Argentina, and uses blue, red, and green to define each race. The universal background is a full-screen dark faded Ironman race imagery that rotates smoothly within the detail presentations, like panning effects of the camera movement.
IRONMAN Argentina is a top website design in the Sports & Leisure industry.
