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- Mercy Corps


Standout Features:
- Clear information architecture
- High-impact storytelling elements
- Emotionally resonant imagery
Mercy Corps aims to alleviate suffering, poverty, and oppression by helping people build secure, productive, and just communities. The organization needed a website to engage visitors, clearly present information, and motivate action towards their cause.
A well-structured information architecture is central to the website's usability, ensuring visitors can effortlessly find the information they seek. The navigation menu is organized logically, with clear categories that guide users to important content. Whether it's about ongoing projects, how to donate, or volunteer opportunities, this deliberate organization minimizes frustration and enhances the user experience.
The website also incorporates dynamic storytelling elements that showcase the impact of their work through compelling narratives and interactive content. Stories from beneficiaries, videos, and infographics transform complex information into relatable and digestible formats.
As a finishing touch, Mercy Corps' website uses a color scheme that effectively conveys its brand identity and brings out emotions in visitors. Blue, the dominant color, inspires trust and reliability. Red highlights CTAs and creates a sense of urgency, while neutral tones provide balance and professionalism. This color combination reflects Mercy Corps' commitment to humanitarian aid and creates a compelling online experience.
- Industries:Non-Profit