Salt In Our Hair

Standout features:

• Colorful design with various fonts and uneven layout
• Extremely lightweight with fast loading times
• Well-formatted blog article pages

Salt in Our Hair is a travel blog website founded, designed, and developed by a Dutch couple, Hannah and Nick.

Sporting fun and zany design, Salt in Our Hair is the embodiment of a feel-good tourist lifestyle. It appeals to the aesthetics of the increasingly influential travel bloggers and Instagrammers.

This becomes obvious as soon as the visitor lands on the homepage and is greeted by a very informal, custom-made logo, top-notch photography, and intuitive main menu navigation. The website’s Shop section sells numerous Lightroom preset collections that enable users to color-edit their photos on the go.

Scrolling down the homepage reveals a bevy of content modules in various forms and shapes, from perfect squares to freestyle circles and everything in between. The uneven layout introduces a welcome element of unpredictability, while the collection of different yet complementary fonts keeps it all together.

Overlapping and intentionally mismatched coloring, plenty of white space, and large headings play into the casual character of this travel magazine website design. The homepage user journey ends with a lovingly designed About Us section detailing the founders’ biographies and a lead-capturing newsletter subscription form.

The website’s major strength is the diversity of its content. In that regard, it offers far more than just pretty pictures of places. Travel logs and journals are the centerpieces, yes, but there are also helpful advice and photography tips as well as blog articles on sustainability, budgeting, tech, and other relevant topics.