Tennis Club Oderzo

Standout features:

• The mouse cursor is a playful take on a tennis ball
• Great use of brand colors sourced from a hero image
• A full-screen navigation

Tennis Club Oderzo, based in Italy’s Veneto region, isn’t a photography business per se but it relies on high-quality photos to make it more enticing for prospective patrons. Dubai-based web design agency Serena Genovese made sure to translate the power of photography to this sporty business’ bottom line.

The website opens with a crisp photo of a tennis player mid-serve. A mouse cursor in the shape and color of a tennis ball is a nice touch, adding the final piece of the puzzle to the said photo. The varied shades of a mint-colored court direct the brand colors that reappear on the rest of the site – along with the tennis ball's fluorescent yellow.

The sparse textual content is aided by arty aerial photography of the facilities’ tennis courts. The main menu navigation is contained in the top right corner.

Heading to several other websites’ pages provides more consistency in visual storytelling and messaging, as the visitor moves towards the conversion points at the site’s footer – namely, an online reservation form for booking game hours.