This site showcases a non-traditional catering company that sets up a live kitchen, which lets consumers order anything. Since the company does not have a specific location and is more of a pop-up restaurant, the site focuses on the appeal of food and cooking it by capturing you with high-contrast backgrounds and bright food photography.
The site is one-page, and uses parallax effects to engage the user. Sliding images and text transitions users from section to section; these transitions keep users interested without overwhelming them with too much text.
The full-width video adds to the ambiance by displaying bright and delicious food being cooked. The left menu navigation is easy to follow and shows users where they are on the page with numbers, text titles, and gold indicators. When users click the main menu icon in the top left corner, the menu expands to display all the titles for each section on the page, giving users a deeper overview.
The site adds a touch of elegance with a skinny sans serif typeface that is kerned out for titles. Slender arrows point and guide users down the page, and simple brand touches are added throughout the homepage, such as personalized signatures that reintroduce the brand's hand-crafted cursive logo in a subtle way.
Tío Luchín - Cocina en vivo is an elegant website design in the Food & Beverage industry.
