Yoke is a creative studio driven by purpose. It was founded on the idea that earning a living shouldn’t cost the earth. Yoke exists to help organizations connect with people, inspire positive change and achieve their goals.
True to its words, the website of Yoke achieves its design principle through expert insight, creative problem solving, beautiful execution, and solid delivery. The animated tailor-made illustrations are the common language here that impresses and entertains the visitors in a great deal. To balance the freestyle sketches, geometry is applied to the iconography on mega-menu and grid-structure background. The colors are bold and bright, and the contrast in-between is interesting.
The grand entry is the six auto-rotating case study slides, the method of using custom illustration to represent each featured case is unseen. The beautiful digital experience with highly crafted motion pieces has the strong impact made and built to last. The rest of the homepage showcases the cases mixed with their design insights and wisdom in grid basis.
At the bottom, the sections of “About ” and “Services” are presented with carefully-crafted messaging, which communicates their vision and mission effectively. The content arrangement is all about human-centered. Yoke understand their audience’s perceptions, they know they have to earn the trust before getting the business rolling.
Obviously, “About Us” and “What We Do” stand the most important roles of the website. Both using the same style illustrations as the visual grammar to properly address their brand personality, visualize their perspectives, and build the bridge between them and potential clients. The wording and positioning are all designed in an engaging, accessible, and comprehendible way.
Yoke is an amazing website design in the Advertising and Professional Services industries.
