Our directory of top market research services in the USA is built on five main ranking criteria and reviewed by a team of 12 experts, supported by 400+ verified client reviews. This provides a clear and reliable way to choose the best partner for your business needs. 

United States × Fashion × $1,000 - $10,000 × Clear Filters
  • Design | Development | Marketing | Research

    Empowering Every Stage of Your Business Journey through latest Technology & Digital Marketing Strategies. Every business, regardless of its industry or stage, has a unique story to tell. At GOIGI, we understand that narrative and offer a full spectrum of essential services to guide you through every chapter...

    Top Services:

    • Web Design
    • Web Development
    • Mobile App Development
    • Software Development
    • Digital Marketing
    • Show more
    Location
    Delaware City, Delaware
    Number of Employees
    100 - 249
    Average Hourly Rate
    $15/hr
    Minimal Budget
    $1,000 - $10,000

    GOIGI.com Services

    • Web Design
    • Web Development
    • Mobile App Development
    • Software Development
    • Digital Marketing
    • SEO
    • PPC
    • IT Services
    • BPO
    • Market Research
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Chris McDonald
    • Bodner Law
    • Richard Afkari
    Data sourced from the agency's DesignRush profile

    GOIGI.com Reviews & Testimonials

    • Debbie McClellan
      Debbie McClellan Owner at Permanent Makeup
      5.0

      Web Development Review from Debbie McClellan

      I was so happy with my website and Marketing Goigi did for me. They took my art work and made it look like I hired a big advertising company. They went beyond what I expected. They stayed right on top of everything tell it was done. I recommend them to any company that wants a professional looking website for half the price other companies charge.

    • Chaminda Marabage
      Chaminda Marabage Project & Retail Team Manager at eMazzanti Technologies
      5.0

      Mobile App Development Review from Chaminda Marabage

      Best experience. GoIGI staff that I'm working with ( Sudip and Payel's team ) are very friendly , professional and knowledgeable on every aspect of how to design your project. I worked with them for one small project and it's been completed with full of our satisfaction. Now we are working on another big project which includes seo , marketing and app development. I wish them all the best. Keep up the good work GoIGI.

    • Undisclosed
      Undisclosed Owner at AudioEar Technologies
      5.0

      Digital Marketing Review from Undisclosed

      I’ve been working with Snehashis over several projects building couple of websites and digital marketing. I’m very pleased with his talent and excellent communications. He’s been allot of valuable person as a contact between my company and his. Thank you so much for your support.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Your Partner in AI-Enabled Development, Marketing, eCommerce, Data Management, BI and Ops.

    Tech2Globe is a name that stands for reliability, efficiency & trust. A team that works hard to provide best solutions to our clients, management that makes sure the timely execution of projects and a collective effort to form long-lasting relations with our clients is what makes us Tech2Globe...

    Top Services:

    • Digital Marketing
    • Web Development
    • eCommerce Development
    • Web Design
    • Social Media Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    250 - 499
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    16 Projects Listed

    Tech2globe Services

    • Digital Marketing
    • Web Development
    • eCommerce Development
    • Web Design
    • Social Media Marketing
    • Branding
    • PPC
    • Software Development
    • Market Research
    • Call Centers
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Delivery Hero
    • Follett
    • AoNHewitt
    • Frontier Biscuits
    • Mahmayi
    • Foodora
    • go-mechanic
    • Patanjali
    • Abrams
    • cantabil
    Data sourced from the agency's DesignRush profile

    Tech2globe Reviews & Testimonials

    • Jason Wilson
      Jason Wilson Co-Founder and CTO at Mendaera, Inc.
      5.0

      SEO Review from Jason Wilson

      Tech2Globe Web Solutions has helped us increase website traffic, admission inquiries, and key landing page engagements. They've also reduced bounce rates, attracted more serious prospective families, and improved the admission team's efficiency. Moreover, the team is organized and proactive.

    • Eve Casha
      Eve Casha Brand Manager (Chief Scientific Officer) at dermoi!
      5.0

      Lead Generation Review from Eve Casha

      I recently worked with Tecg2globe for chat support services and lead generation for my cosmetic business, and the experience was exceptional! Their expertise in enhancing customer engagement significantly boosted our online interactions and generated valuable leads. The team's professionalism, attention to detail, and proactive communication made the process seamless. Thanks to Tecg2globe, we've seen a noticeable increase in customer inquiries and sales! Highly recommended!

    • Patrick Pichette
      Patrick Pichette Interim CEO at The Canadian Real Estate Association
      5.0

      Amazon SEO Review from Patrick Pichette

      I had the pleasure of working with Tech2globe to help maintain a consistent ACoS and optimize my Amazon SEO, and I couldn't be more impressed with the results. Their expertise in both areas has been invaluable. They not only helped me streamline my advertising efforts but also enhanced my product listings to improve visibility and rankings on Amazon. Thanks to their tailored strategies, my campaigns have been more efficient, and I've seen a significant increase in conversions. I highly recommend Techh2globe to anyone looking to boost their Amazon performance!

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • In Data We Trust

    Gitnux is a market research platform that delivers data-driven insights, statistics, and industry analysis across global markets. The service helps businesses, analysts, and decision-makers access structured research to support informed strategic planning...

    Top Services:

    • Market Research
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000

    Gitnux Market Research Services

    • Market Research
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • AI Industry
    • eCommerce Industry
    • Corporate Services Industry
    Data sourced from the agency's DesignRush profile
  • In Data We Trust

    Independent market research platform delivering rigorously verified industry reports and custom research solutions trusted by professionals worldwide...

    Top Services:

    • Market Research
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000

    ZipDo Market Research Services

    • Market Research
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Gitnux
    • WifiTalents
    • Worldmetrics
    Data sourced from the agency's DesignRush profile
  • In Data We Trust

    Research-backed market intelligence platform trusted by Microsoft, Forbes & BBC, delivering expert industry reports and custom research worldwide...

    Top Services:

    • Market Research
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000

    World Metrics Market Research Services

    • Market Research
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • WifiTalents
    • ZipDo
    • Gitnux
    Data sourced from the agency's DesignRush profile
  • Dedicated Account Managers Focused On Your Growth

    Prime Seller Strategies is a full service Amazon agency has helped brands increase sales by 32 % in 120 days, decrease ACOS by 26 % in 90 days , and gain an 18-point rise in detail-page conversion rates...

    Top Services:

    • PPC
    • CRO
    • SEO
    • Digital Marketing
    • Advertising
    • Show more
    Location
    Carlsbad, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $79/hr
    Minimal Budget
    $1,000 - $10,000

    Prime Seller Strategies Services

    • PPC
    • CRO
    • SEO
    • Digital Marketing
    • Advertising
    • Market Research
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Genexa
    • Mauds
    • Prolon
    • Enviroscent
    • RIP-IT
    • Nora Ross
    • Lantixin
    • Pooph
    • Lithium Auto
    • Cornileau
    Data sourced from the agency's DesignRush profile

    Prime Seller Strategies Reviews & Testimonials

    • Greg Meade
      Greg Meade Co-Founder at Vonu
      5.0

      eCommerce Review from Greg Meade

      Dillon has been amazing to work with. Flexibility is great for agencies, and that is what he offers. We get to work hand in hand with Dillon personally to go over our account's growth and health. He does meetings during times that work best for us as well, and is very good at communication.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Simplifying Amazon, Amplifying Your Brand

    Commerce Ink was built from inside the Amazon ecosystem. After managing large portfolios, we saw brands struggle with fragmented strategy, content, and operations. We created a full-service model where everything works together under one roof. As operators, we focus on helping brands turn Amazon from a...

    Top Services:

    • Graphic Design
    • Branding
    • Digital Strategy
    • UI/UX Design
    • eCommerce Development
    • Show more
    Location
    Irvine, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000

    Commerce Ink Services

    • Graphic Design
    • Branding
    • Digital Strategy
    • UI/UX Design
    • eCommerce Development
    • PPC
    • SEO
    • eCommerce
    • Business Consulting
    • Market Research
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • WD-40
    • Traeger Grills
    • Superpet
    • Insteon
    • Sellers Publishing
    Data sourced from the agency's DesignRush profile
  • We Are The Comma In Your Story

    After Comma is a boutique PR agency that turns ideas into stories and stories into results. We craft strategic PR that works across media and social platforms, create content that captures attention, and support brands at every stage of growth. Our approach combines creativity, precise strategy, and deep...

    Top Services:

    • Public Relations
    • Branding
    • Advertising
    • Media Buying
    • Digital Marketing
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    7 Projects Listed

    After Comma Services

    • Public Relations
    • Branding
    • Advertising
    • Media Buying
    • Digital Marketing
    • Social Media Marketing
    • Reputation Management
    • Market Research
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • BeWell Medical Alert
    • Dreame
    • Skin Couture
    • Toyota
    • GE HealthCare
    • Brickit App
    Data sourced from the agency's DesignRush profile
  • Brand Consulting Partners

    Umbel Partners, a premier branding agency, specializes in defining, designing, and activating brands to drive meaningful progress. Its strategic approach, blending experience and creativity, empowers brands to make a lasting impact on society while enhancing perception and creating memorable experiences...

    Top Services:

    • Branding
    • Graphic Design
    • Logo Design
    • Design Services
    • Print Design
    • Show more
    Location
    Orlando, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed

    Umbel Partners Services

    • Branding
    • Graphic Design
    • Logo Design
    • Design Services
    • Print Design
    • Package Design
    • Market Research
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • IDC Constructions
    • Tashida
    • Strugger
    • Kafitt
    • Abadía
    • Weldtech
    • Carpini
    • Flopower
    Data sourced from the agency's DesignRush profile
  • Strategy, Execution And Performance Built To Grow Your Brand.

    Dablion is a 360° growth agency combining strategy, content production and paid performance into one integrated system. With 10+ years of experience and 2,000+ campaigns delivered, our in-house team of strategists, creatives, video producers and media buyers helps brands generate demand, build authority and...

    Top Services:

    • Market Research
    • CRM Consulting
    • Mobile App Development
    • Software Development
    • Social Media Marketing
    • Show more
    Location
    Saugus, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $68/hr
    Minimal Budget
    $1,000 - $10,000

    Dablion Services

    • Market Research
    • CRM Consulting
    • Mobile App Development
    • Software Development
    • Social Media Marketing
    • CRO
    • eCommerce Development
    • Web Development
    • Branding
    • Video Production
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • PS Jewerly
    • Nelson Group
    • Almagaucha
    • Route9
    • First Class Marble
    • Hans Nagrath
    • Milford Dental Group
    • Rosembarque Group
    • LikeAcai
    • TheInjectorLab
    Data sourced from the agency's DesignRush profile

    Dablion Reviews & Testimonials

    • Aretha
      Aretha Review from Google
      5.0

      Aretha's Review Sourced from Google

      I had an incredible experience with Cassiano! From the moment I arrived, he made me feel welcome, comfortable, and confident. You can tell he is truly passionate about what he does and genuinely cares about making everything perfect for his clients. He pays attention to every detail—even the music! He asked what kind of songs I liked and put together a playlist that made the entire photoshoot so much more enjoyable and relaxed. The whole experience exceeded my expectations, and the photos turned out absolutely stunning. I couldn’t be happier with the results! If you’re looking for someone who is talented, professional, creative, and truly dedicated to delivering the best experience possible, I highly recommend Cassiano. Thank you for helping bring my Lioness vision to life

    • Anna Claudia Leite
      Anna Claudia Leite Review from Google
      5.0

      Anna Claudia Leite's Review Sourced from Google

      I’m absolutely in love with the care and dedication! They made me feel so comfortable during the photoshoot. They even served food and drinks, and I truly felt special… like I was having a princess-for-a-day experience. I highly recommend Dablion’s work. Their professionalism, attention to detail, and the way they treat their clients are simply outstanding!

    • Milenny Mi
      Milenny Mi Review from Google
      5.0

      Milenny Mi's Review Sourced from Google

      The team is incredible! Professional, organized, and amazing to work with. I truly enjoy working with them, and every experience has been great. Highly recommend! ✨

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • We Help Brands Understand People & Solve Marketing Challenges.

    The Sound is a global consumer exploration, brand strategy and product innovation agency, applying leading-edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product innovation challenges...

    Top Services:

    • Public Relations
    • Branding
    • Package Design
    • Market Research
    • Show more
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000

    The Sound Services

    • Public Relations
    • Branding
    • Package Design
    • Market Research
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Google
    • Facebook
    • Uber
    • Kraft Foods
    • Pepsi
    • Nestle
    • Coca-Cola
    • L'Oreal
    • Gymshark
    • Lululemon
    Data sourced from the agency's DesignRush profile
  • Strategy + Storytelling + Design For Mission-driven Impact.

    GLG Studio is a Black-owned creative strategy and communications studio based in Los Angeles and Oakland. We help mission-driven organizations and public-sector partners translate complex work into clear, culturally fluent campaigns that build trust and drive action. We blend stakeholder-informed strategy...

    Top Services:

    • Branding
    • Advertising
    • Market Research
    • Public Relations
    • Content Marketing
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000

    GLG Studio Services

    • Branding
    • Advertising
    • Market Research
    • Public Relations
    • Content Marketing
    • SEO
    • Graphic Design
    • Video Production
    • Email Marketing
    • eCommerce Development
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Fastly
    • Just Cities
    • University of Utah
    • Orlando Magic
    • Kids R Kids
    • Utah Valley University
    • United We Rise
    • Chan-Zuckerberg Initiative
    Data sourced from the agency's DesignRush profile
  • Good Design Is Good Business We Make It Happen

    Oxlao Inc provides ERP and business management software designed to help manufacturers, distributors, and growing businesses streamline operations and improve productivity. Our platform combines inventory management, production planning, order management, HR tools, and business reporting into a single...

    Top Services:

    • Logo Design
    • Branding
    • Design Services
    • Product Design
    • Web Design
    • Show more
    Location
    Albany, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed

    Oxlao Inc. Services

    • Logo Design
    • Branding
    • Design Services
    • Product Design
    • Web Design
    • Web Development
    • WordPress Website Design
    • Business Consulting
    • Market Research
    • eCommerce Development
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Design Industry
    • AI Industry
    • eCommerce Industry
    Data sourced from the agency's DesignRush profile
  • Leading, Innovative IT Recruitment Agency

    dotLinkers is an international IT recruitment and staffing agency headquartered in Kraków, Poland, specializing in building R&D centers, tech hubs, and high-performing engineering teams for global companies. The firm focuses on IT recruitment, tech staffing, and flexible recruitment process outsourcing (RPO)...

    Top Services:

    • Staff Augmentation
    • IT Services
    • IT Compliance Solution
    • Business Consulting
    • Market Research
    • Show more
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000

    dotLinkers - IT Recruitment Agency Services

    • Staff Augmentation
    • IT Services
    • IT Compliance Solution
    • Business Consulting
    • Market Research
    • HR Outsourcing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Glovo
    • Splunk
    • Relativity
    • Fedex
    • Welltech
    • Bitpanda
    • OEC
    • Dyson
    • Siemens
    • Apollo IO
    Data sourced from the agency's DesignRush profile

    dotLinkers - IT Recruitment Agency Reviews & Testimonials

    • Eugene Kasap
      Eugene Kasap Review from Google
      5.0

      Eugene Kasap's Review Sourced from Google

      I had a fantastic cooperation with Maksymilian. He is an outstanding recruiter who stands out for his professionalism and excellent communication skills. He genuinely understands technical profiles and guides candidates through the process with transparency and great energy. Top-tier recruitment experience!

    • Nicolas Suchier
      Nicolas Suchier Review from Google
      5.0

      Nicolas Suchier's Review Sourced from Google

      I had an excellent experience with Dotlinkers. After struggling for three months to find a job, they were incredibly efficient and professional. Thanks to their support, I found a position in just two weeks. Their service was perfect, I highly recommend them!

    • Bartosz Kania
      Bartosz Kania Review from Google
      5.0

      Bartosz Kania's Review Sourced from Google

      I had been actively searching for new job opportunities for over three months, often finding that many promising postings were either already filled or closed to applications within 24 to 48 hours of being posted. It was a truly frustrating experience. However, with the invaluable assistance from dotLinkers, everything changed. They were instrumental in helping me establish direct contact with the recruitment team at my future employer. The entire process was incredibly straightforward, and what truly set them apart was their exceptional communication. I was consistently informed about all requirements and received regular, timely updates on the status of my application throughout the entire recruitment journey. This level of care and transparency made a significant difference, turning a previously daunting search into a successful and well-supported experience. I highly recommend dotLinkers for their dedicated support and seamless process.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • SEO & Website Design for Service Business

    We help small to medium sized and growing businesses build a stronger online presence through modern website design, SEO, and digital marketing solutions that are built to generate real results not just look good. Ai can make a nice looking mock-up but we are the users who make sites generate leads...

    Top Services:

    • Web Design
    • SEO
    • Social Media Marketing
    • PPC
    • Reputation Management
    • Show more
    Location
    Phoenix, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    $1,000 - $10,000

    Nova Web Company Services

    • Web Design
    • SEO
    • Social Media Marketing
    • PPC
    • Reputation Management
    • Digital Strategy
    • Digital Marketing
    • Market Research
    • Business Consulting
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Silva Brothers Concrete
    • Great Seal Masonry
    • Active Shield Insulation
    Data sourced from the agency's DesignRush profile

    Nova Web Company Reviews & Testimonials

    • Jennifer Powers
      Jennifer Powers Review from Google
      5.0

      Jennifer Powers's Review Sourced from Google

      Amazing. Ive been having such a hard time with my website. Nova Web/Henry was such a big help. He is very creative and I love my site. I would highly recommend.

    • raul leyva
      raul leyva Review from Google
      5.0

      raul leyva's Review Sourced from Google

      Got a call from Henry about signing with him and I took a chance. I’m so glad I did. He did everything he said he would do (rare these days). He didn’t promise the moon but he made realistic goals for my business and he delivered. When I had questions or needed tech support, they were very responsive.

    • Angie Peinado
      Angie Peinado Review from Google
      5.0

      Angie Peinado's Review Sourced from Google

      I am very pleased with the services I received. Henry was very detailed and helped me decide the best course of action for my web site !

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Orient, Orchestrate, Optimize

    Ozone Media Group is a Nashville-based creative agency that excels in storytelling, video production, and creative strategy. Some of our notable clients include Hasbro, Walmart, CMAs, and Dan Post Boots. We primarily engage with people who are having a problem marketing themselves online through authentic...

    Top Services:

    • Video Production
    • Creative Services
    • Digital Strategy
    • Content Marketing
    • Video Marketing
    • Show more
    Location
    Nashville, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000

    Ozone Services

    • Video Production
    • Creative Services
    • Digital Strategy
    • Content Marketing
    • Video Marketing
    • Advertising
    • Event Marketing
    • Social Media Marketing
    • Market Research
    • Graphic Design
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • CMA
    • Dan Post Boots
    • Laredo Western Boots
    • Walmart
    • Hasbro
    Data sourced from the agency's DesignRush profile

Frequently Asked Questions About Market Research Companies

What market research services do B2B agencies usually offer?

They companies typically provide a broad mix of qualitative, quantitative, and strategic research services to aid businesses in making more data-driven decisions. 

According to Hanover Research's study, these are the market research projects that businesses are prioritizing: 

  • Market evaluation (45%): Examining a product or brand’s viability in a market segment by analyzing its size, trends, customer behavior, and competitors. 
  • Customer needs assessment (45%): Conducting interviews, surveys, and data analysis to understand how a product or service addresses the customer’s needs. 
  • Customer satisfaction (43%): Measuring how customers feel about a product or service through feedback forms, surveys, and sentiment analysis. 
  • Market trend forecast (42%): Studying historical data (e.g., sales, consumer behavior, economic trends) to predict shifts in customer demand and market direction. 
  • Price sensitivity (37%): Also known as price elasticity demand, it how much target customers are willing to pay for a product or service. 
  • Win-loss analytics (31%): Identifying factors that influence buying decisions through sales data analysis, competitor evaluation, and customer interviews. 

What is the difference between a market research company and a marketing research agency?

They study the customers in a specific market, including their needs and behavior. In contrast, marketing research agencies analyze marketing data, such as how to promote and price a product to attract buyers. 

Here’s a detailed breakdown of their differences: 

Market research company Marketing research agency
  • Determines business opportunities in potential markets 
  • Identifies target customers and their market size 
  • Studies the customers’ behaviors, preferences, and needs 
  • Analyzes emerging trends in the target market 
  • Determines brand and product positioning  
  • Evaluates brand perception and health 
  • Identifies marketing channels 
  • Designs marketing and advertising strategies 

How much does it cost to hire one of these companies in the US?

The cost of hiring one of the best market research companies in the US can start at $800-$1,500 per respondent. However, prices can reach beyond $4,000-$10,000 per interview session per respondent if the project needs more in-depth, in-person interviews. 

The final bill will depend on service scope, coverage, methodology, fieldwork timelines, and target markets.  

Here’s an approximate price of the different types of market research: 

  • Online survey: $10,000-$30,000+ for 400 completed answers in a single market 
  • Phone surveys: $15,000-$30,000+ for 400 completed answers in a single market 
  • Mail survey: $10,000-$25,000+ for 400 completed answers in a single market 
  • Simple in-person surveys: $20,000-$50,000+ for 400 completed answers 
  • In-depth interviews: $10,000-$20,000 for 10 respondents 
  • Focus groups: $7,000-$200,000+ per group 
  • International or multi-market studies: $150,000-$500,000+ 

Are there any additional costs to consider when working with these companies?

While they typically charge per respondent, session, or group; businesses must also account for the following when budgeting for a project: 

  • Respondent incentives, especially for senior decision-makers 
  • Panel access or proprietary databases 
  • Interview length, with longer interview sessions or survey questions requiring more recruitment time or higher incentives 
  • Incidence rate (IR) or the number of people qualified for market research; low IR results in higher costs 
  • International or multi-language sampling, which can range between $150,000 and over $500,000 
  • Advanced analytics or modeling 
  • Extended reporting or executive presentations 

These additional costs typically add 20%–35% to the total project budget.  

What types of B2B companies usually work with market research companies in the USA?

They tend to work with companies that rely on data-driven decisions for growth, positioning, and investment planning.  

Based on The State of Market Research, these are the top industries that the market research professionals work in: 

  • Manufacturing and industrial firms (24%), assessing demand, suppliers, and expansion markets 
  • SaaS and enterprise software companies (19%), validating product-market fit and pricing 
  • Professional services and consulting firms (10%), refining positioning and service differentiation 
  • Wholesale, trade, and logistics (9%), analyzing operational and geographic demand 
  • Non-profit organizations (6%), understanding donor and beneficiary motivations to boost fundraising efforts 
  • B2B eCommerce and marketplaces (4%), optimizing conversion and customer segmentation 
  • Fintech and financial services (4%), evaluating risk, adoption, and customer trust

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