The Sound

The Sound

We help brands understand people & solve marketing challenges.

45 West 21st Street, New York City, New York 10010, United States

The Sound Overview

Number of Employees
50 - 99
Minimal Budget
$1,000 - $10,000
Average Hourly Rate
Year Founded
The Sound is a Global Consumer Exploration, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product innovation challenges.

We are a team of brand experts, strategic researchers, idea generators and cultural anthropologists based in New York, Chicago, London, Mumbai, and Vancouver. We provide clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business all over the world.
Brand Strategy We believe in deeply understanding nuances to help brands sharpen their reason for being. We guide brands towards the truth of what they genuinely stand for… and how it can be reflected in everything they do.
Consumer Exploration / Market Research & Consumer Insight
We believe in breaking down barriers between brands and the people who matter most to them. We tirelessly dig deep to uncover what people really do and why they do it. And we deploy innovative market and consumer research methods to get as close as possible to people and their lives.
Product Innovation
We believe that innovation emerges at the nexus of market and cultural opportunity and the problems people need solving. We imagine and design strategic ideas that inspire brands to find new possibilities with positive commercial impact.
45 West 21st Street, New York City, New York 10010, United States
Other Locations
52-54 Rosebery Avenue, London, EC1R 4RP, United Kingdom
#268 - 312 Main Street, Vancouver, V6A 2T2, Canada
230 W Huron St, Suite 410, Chicago, Illinois 60654, United States
604, 34th Rd, Khar West, Mumbai, 400050, India

Areas of Expertise

  • eCommerce Expertise
  • Branding Expertise
eCommerce Expertise
eCommerce Expertise
  • eCommerce Consulting
Branding Expertise
Branding Expertise
  • Naming


  • Luxury
  • Fashion
  • Food and Beverage
  • Beer

Client Types

  • Small Businesses

The Sound Clients

  • Lululemon
  • Gymshark
  • L'Oreal
  • Coca-Cola
  • Nestle
  • Pepsi
  • Kraft Foods
  • Uber
  • Facebook
  • Google