Our directory of top market research services in the USA is built on five main ranking criteria and reviewed by a team of 12 experts, supported by 400+ verified client reviews. This provides a clear and reliable way to choose the best partner for your business needs.
Discover the Best Market Research Services in the USA
15 Companies-Rankings updated: September 05, 2026
All featured market research companies are reviewed for proven research capability and authentic client feedback to help businesses find reliable partners. Some listings may be sponsored.
VerifiedVerified by the DesignRush team for authenticity and credibility.
We tell stories for companies that build things.
We tell stories for companies who build things. Each story is designed to help your customers make a decision - hire or buy from you. These stories include elements of marketing strategy, public relations, crisis communications, social media, digital marketing, and website design and development...
Top Services:
Reputation Management
Content Marketing
Digital Marketing
Creative Services
Design Services
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Location
Sewickley, Pennsylvania
Number of Employees
Under 49
Average Hourly Rate
$235/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
9 Projects Listed
Atlas Marketing Services
Reputation Management
Content Marketing
Digital Marketing
Creative Services
Design Services
Social Media Marketing
Event Marketing
Market Research
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
International Aerospace Quality Group (IAQG)
Kokosing Industrial
JRM Construction Management
International Association of Ironworkers
International Brotherhood of Boilermakers
Metal Construction Association (MCA)
Kalkreuth Roofing and Sheet Metal
PJ Dick
Lane Enterprises, LLC
Wohlsen Construction
Data sourced from the agency's DesignRush profile
Atlas Marketing Reviews & Testimonials
Rich Barcaskey
Executive Director at Constructors Association of Western PA
5.0★
Marketing Strategy Review from Rich Barcaskey
Atlas has grown the readership of our publications and sharpened how we talk to our members. They're responsive, they hit their deadlines, and their attention to detail is obvious in everything they touch.
William Shea
Safety Director at HVAC Company
5.0★
Crisis Management Review from William Shea
Our team walked away from that training genuinely more aware of how to handle a crisis, I could see it in their engagement afterward. Atlas delivered everything on time and followed up like true professionals.
Tina Wolff
Business Development at Kokosing Industrial
4.8★
Marketing Review from Tina Wolff
We needed a technical proposal turned around fast, and even when our own team ran behind, Atlas stayed nimble and kept a positive attitude through it all. The final product was polished and easy to follow, despite how technical the content was.
Reviews verified by DesignRush and sourced from the agency's profile
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Beautiful Websites. Measurable Results.
Trajectory builds beautiful, fast, results-driven websites. A lean team of deeply experienced specialists handles every project, from strategy through launch and beyond. 20 years. 200+ projects. Never missed a deadline...
Top Services:
Web Design
Web Development
SEO
Content Marketing
Digital Marketing
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Location
Atlanta, Georgia
Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Portfolios Count
23 Projects Listed
Trajectory Web Design Services
Web Design
Web Development
SEO
Content Marketing
Digital Marketing
PPC
CRO
Market Research
Digital Strategy
UI/UX Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
City of Atlanta
Ronald McDonald House Charities
BTWN Exhibits
Helicopter Express
Accord Ventilation
Agency672
Lannan Foundation
North Georgia Concrete
Biochromex
MLW Surfaces
Data sourced from the agency's DesignRush profile
Trajectory Web Design Reviews & Testimonials
Don DeStefano
VP Business Development at CMP Advanced Mechanical Solutions
5.0★
Web Development Review from Don DeStefano
Working with Josh and the Trajectory team on the new CMP Advanced Mechanical Solutions website was an incredible experience!
From the start, Josh took the time to truly understand our vision and brought it to life in a way that exceeded our expectations. His expertise, patience, and dedication made the entire process seamless. He provided outstanding support throughout the project and continues to do so even after its completion. His commitment to ensuring everything runs smoothly is truly appreciated.
If you're looking for a talented and reliable web developer, Josh is the one to contact. Highly recommend!
Guðrún Liv Arden
Business Development Marketing Manager at Five Star Awnings
5.0★
Web Design Review from Guðrún Liv Arden
Josh and the team at Trajectory made this process so smooth and led me through each step with clarity and confidence. The project timeline was incredibly organized, and no deadline was ever missed.
Trajectory ensures that our site will always be maintained, and we can call anytime for assistance. They also gave us great information on how to make any changes independently, if we so desire.
Whether you know exactly what you want or would like a bit of guidance through the process, Trajectory is the way to go. Josh was always incredibly helpful, professional, and a pleasure to work with. I give 5 stars all around, a fantastic value for the product we received! Couldn't be happier!
Jack Yeh
Partner at BTWN EXHIBITS
5.0★
Web Design Review from Jack Yeh
We've been collaborating with Josh and his team at Trajectory Web Design since 2017 for our website development and rebranding needs. Josh has consistently demonstrated professionalism and is exceptionally quick to respond to our queries. Our partnership remains strong as we continue to engage with them for ongoing site maintenance and enhancements.
Reviews verified by DesignRush and sourced from the agency's profile
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Understand your customers. Design & build better technology.
We're a digital experience agency with a fierce commitment to keeping people at the center of our work...
Top Services:
UI/UX Design
Product Design
Digital Services
Digital Strategy
Business Consulting
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Location
Chicago, Illinois
Number of Employees
Under 49
Average Hourly Rate
$200/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
8 Projects Listed
Highland Services
UI/UX Design
Product Design
Digital Services
Digital Strategy
Business Consulting
Web Design
Market Research
AI Development
Software Development
Web Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Thrivent Financial
Morton Arboretum
Make-A-Wish Foundation
Goodwill Industries
McGraw-Hill
RefugeeOne
Creative Group
Dow Chemical
Savvas
Harvard University
Data sourced from the agency's DesignRush profile
Highland Reviews & Testimonials
Audrey Thomas
Product Manager at Supplier.io
5.0★
UI/UX Design Review from Audrey Thomas
Highland is a great partner. The sought to deeply understand our product, customers, and pain points and built a number of forward looking opportunities for us in addition to the tight scope of our project. Proactive, thoughtful, responsive, and flexible. We are a small team and found lots of value in working with Highland to get our UX refresh project up and running.
✨ Liz Pisney ✨
Vice President, Member Experience at ISACA
4.8★
UI/UX Design Review from ✨ Liz Pisney ✨
We recently partnered with Highland on research and prototypes for a new information architecture on a volunteer resources site for our Chapter leaders.
Having over 3000 volunteers around the globe can introduce a lot of nuance and complexity to research and design processes. The team at Highland handled it all skillfully - focusing on how to deliver the most clarity and usability to our audience.
10 out of 10, I would recommend working with the Highland team!
Lee Wiensch, CAE, CFRE
Executive Director at Thoracic Surgery Foundation
5.0★
Webflow Review from Lee Wiensch, CAE, CFRE
We had a great experience working with the team at Highland to develop a new website for the Thoracic Surgery Foundation, a charitable organization aimed at advancing heart and lung health for all. Highland worked with us to re-imagine a dated website with limited functionality, and developed a a gorgeous new site that beautifully reflects the vitality of the organization. We anticipate that our award applicants, donors, surgeons and grateful patients will be able to easily navigate the new site and have a much-improved user experience.
Jeff Blanchard and his team were exceptionally good listeners, and worked hard to create solutions for our complicated awards program. They provided good training to our team throughout the process so that we have been able to keep things updated and easily make changes now that the site has launched. I am grateful for their patience and very quick turnaround as we juggled a new strategic plan and new branding, all at the time of the website creation.
I have been continually impressed with the expertise and the innovation that Highland brings to a project like ours. It was a pleasure to launch this site -- on time and on budget -- with their excellent work and support.
Reviews verified by DesignRush and sourced from the agency's profile
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Your Vision, Our Foundation. You Build It. We Sell It.
At Nomadigo, we offer commercial video production and events services across diverse sectors with 300+ projects. We offer flexible pricing, making us startup-friendly. Our full-service approach covers everything from concept to post-production...
Top Services:
Video Production
Event Marketing
Video Marketing
Digital Strategy
Branding
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Location
Palo Alto, California
Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Portfolios Count
30 Projects Listed
Nomadigo Services
Video Production
Event Marketing
Video Marketing
Digital Strategy
Branding
Creative Services
Business Consulting
Market Research
Content Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Cognitiv
Qure
Province of Nord Brbant
Can-Am
Nexa3D
People & Copmuters
Switzerland Global Enterprise
Bringg
Techniplas
GT Law
Data sourced from the agency's DesignRush profile
Nomadigo Reviews & Testimonials
Ayelet Halamish
CEO at Flintstone s.r.o
5.0★
Video Production Review from Ayelet Halamish
This is where their expertise really shined. They knew how to guide interviews to get authentic, compelling sound bites not stiff, scripted responses. The final edits felt personal, credible, and persuasive.
Beyond the creative execution, the entire process was seamless. The team was strategic, detail-oriented, and fast, delivering content that exceeded expectations while staying on schedule. If you're looking for a video partner that thinks like a marketer and produces like a top-tier creative agency, Nomadigo is the team you want on your side.
Privata
Review from Google
5.0★
Privata's Review Sourced from Google
When I launched my luxury brand, I needed more than just a production company; I needed a creative partner who could translate elegance and form into pure visual poetry. Nomadigo delivered beyond expectation.
From the sheen of silk, satin and velour every shot was a perfect shot. They understood that my designs weren’t just meant to be seen—they were meant to be felt.
Beyond the visuals, their direction was impeccable. They didn’t just film; they sculpted each moment—guiding the models with precision to ensure that every movement, every pose, amplified the grace and structure of each piece. The result? A campaign that radiates the essence of luxury, where every frame tells a story of confidence, powerful women, and timeless beauty.
For a brand that lives and breathes aesthetics and luxury, Nomadigo isn’t just a production team—they are artists in their own right. If you need to showcase luxury in its purest form, this is the only team to trust.
Michael S
Review from Google
5.0★
Michael S's Review Sourced from Google
Next-Level Adventure Filmmaking—Nomadigo Delivers
In the world of extreme adventure, capturing the thrill, speed, and raw adrenaline of off-road tours isn’t easy. Most production crews would struggle to keep up—Nomadigo thrived.
I’ve never seen a team so dialed into the technical and physical demands of high-speed adventure filmmaking. They rigged motorcycles and chase vehicles to capture jaw-dropping footage from angles I didn’t even think were possible. Watching them strap cameras to cars flying across rugged terrain, I kept thinking, there’s no way that gear survives this—but it did. That’s what professionals do.
The final edits? Insane. Slow-motion dust clouds, water spraying up through the air, perfectly-timed speed ramps, and a music score that gets your heart racing before you even step into a vehicle. It was exactly what we wanted—even before we knew it was possible.
If you want extreme adventure captured with precision, Nomadigo is the only team I’d trust.
Reviews verified by DesignRush and sourced from the agency's profile
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eCommerce Republic is a premier eCommerce transformation partner, delivering scalable commerce platforms and high-impact digital retail experiences. We specialize in helping brands thrive online through precision engineering, design excellence, and performance marketing...
Top Services:
eCommerce Development
Digital Services
Graphic Design
Branding
Web Design
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Location
New Hyde Park, New York
Number of Employees
Under 49
Average Hourly Rate
$50/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
41 Projects Listed
eCommerce Republic Services
eCommerce Development
Digital Services
Graphic Design
Branding
Web Design
Web Development
WordPress Website Design
Social Media Marketing
Software Development
Market Research
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
IXD Büro is a cozy European atelier specializing in custom web design and exceptional UX/UI solutions. As a boutique studio, our small, dedicated team approaches each project like true craftsmen...
Top Services:
Branding
Design Services
Web Design
UI/UX Design
Web Development
Show more
Location
San Francisco, California
Number of Employees
Under 49
Average Hourly Rate
$40/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
8 Projects Listed
IXD Büro Services
Branding
Design Services
Web Design
UI/UX Design
Web Development
CRO
SEO
Market Research
Graphic Design
Digital Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Xaman
VIA Labs
Tap2
UNO Home Loans
Millers Ale House
Data sourced from the agency's DesignRush profile
IXD Büro Reviews & Testimonials
Ben Donahower
Owner at No Bounds Digital
5.0★
Design Services Review from Ben Donahower
We've collaborated with Interactive Design on numerous projects and continue to be impressed by their strategic thinking, creativity, and technical expertise. The team is deeply invested in delivering apps that are not only beautiful but also scalable and user-centered. Interactive Design is a true partner in innovation: responsive, thoughtful, and always pushing to build better digital products.
Reviews verified by DesignRush and sourced from the agency's profile
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Offshore Data Entry Service: Precision, Speed and Security
Top Offshore BPO company...
Top Services:
BPO
Accounting
Customer Support
Market Research
Web Design
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Location
Chicago, Illinois
Number of Employees
100 - 249
Average Hourly Rate
$5/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
4 Projects Listed
Offshore India Data Entry Services
BPO
Accounting
Customer Support
Market Research
Web Design
Phone Answering Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
allianze bpo
nexgen
india data entry
Data sourced from the agency's DesignRush profile
Offshore India Data Entry Reviews & Testimonials
Lisa Rozario
Marketing Manager at D.E Exports LLC
5.0★
Document Digitization Review from Lisa Rozario
We approached offshore data entry for our data entry process. They adeptly transformed our process. An excellent and efficient team, delivering quality work on time. I recommend Offshore India Data Entry for data entry requirements.
Reviews verified by DesignRush and sourced from the agency's profile
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JAXONLABS is a brand strategy and innovation firm that helps growing companies clarify their direction, strengthen their positioning, and implement practical solutions that support long-term growth.
We work with founders, executives, and leadership teams to sharpen strategy, & strengthen brand...
Top Services:
Branding
Business Consulting
Market Research
Digital Strategy
Digital Services
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Location
Queen Creek, Arizona
Number of Employees
Under 49
Average Hourly Rate
$250/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
8 Projects Listed
JaxonLabs Services
Branding
Business Consulting
Market Research
Digital Strategy
Digital Services
Digital Marketing
Creative Services
Web Design
Video Production
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Biltmore Studio
Las Sendas Golf Club
Caliente Construciton
Soltare
Lipman Logistics
Data sourced from the agency's DesignRush profile
JaxonLabs Reviews & Testimonials
Isaiah Taylor
Review from Google
5.0★
Isaiah Taylor's Review Sourced from Google
Working with Tom and JAXONLABS has been incredibly valuable. Tom has helped us think more clearly about our brand strategy, how we position the business, and how our story shows up across our marketing.
What I’ve appreciated most is that his work combines strategy, coaching, and practical execution. He has helped our team think more clearly, challenge assumptions, and make better decisions across messaging, content, campaigns, website direction, customer experience, and long-term growth planning.
Karch Properties Inc.
Review from Google
5.0★
Karch Properties Inc.'s Review Sourced from Google
They were professional, strategic, and easy to trust throughout the process. I hold Tom and the JAXONLABS team in high regard and would confidently recommend them to other businesses looking for thoughtful strategy, strong execution, and practical business development support.
Bubbles
Review from Google
5.0★
Bubbles's Review Sourced from Google
If you’re looking for clearer messaging, stronger strategy, and a partner who can help you make better decisions, I would highly recommend JAXONLABS.
Reviews verified by DesignRush and sourced from the agency's profile
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Award-Winning Demand Generation Agency
Valasys Media is a highly acclaimed and award-winning Inc. 5000 vetted Lead Generation agency known for ABM, CS, MQL, HQL, BANT campaigns. Our full-funnel services include touch points like programmatic media buying, LinkedIn ads, Email Marketing, Tele-touch and Intent-based ABM building...
Top Services:
Media Buying
Digital Marketing
PPC
Advertising
Email Marketing
Show more
Location
Jersey City, New Jersey
Number of Employees
50 - 99
Minimal Budget
$10,000 - $25,000
Portfolios Count
7 Projects Listed
Valasys Media Services
Media Buying
Digital Marketing
PPC
Advertising
Email Marketing
Direct Marketing
Market Research
Web Development
SEO
Graphic Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Perceptive Analytics is an award-winning analytics firm delivering cutting-edge solutions in Advanced Analytics, Generative AI, and Business Intelligence. We help organizations unlock the full value of their data. Our core strength is empowering businesses through adept data utilization...
Top Services:
Market Research
eCommerce
Big Data Analytics
AI Development
Show more
Location
San Francisco, California
Number of Employees
50 - 99
Minimal Budget
$10,000 - $25,000
Portfolios Count
1 Project Listed
Perceptive Analytics Services
Market Research
eCommerce
Big Data Analytics
AI Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Blue Apron
Medtronic
Tata
Papa Johns
Arkema
Lansinoh
Houlihan Lokey
Data sourced from the agency's DesignRush profile
Perceptive Analytics Reviews & Testimonials
Siddartha Rayapudi
Review from Google
5.0★
Siddartha Rayapudi's Review Sourced from Google
I was there at Perceptive Analytics for a while. During that time I had the opportunity to work with the CEO very closely. The man built the company from ground up all by himself. He once taught me some grammar in english, that's how much interest he took in me while I worked there. I happened to work with some of the most smartest and talented people from amazing institutions there. My advice if someone wants to work there is to be super smart or super hardworking.... Or at the very least learn to work with such kind to be like that. Thanks Chaitanya for everything.
prashanth vempa
Review from Google
5.0★
prashanth vempa's Review Sourced from Google
I have worked here and can vouch for the immense learning opportunities you get. You are trusted and given big responsibilities.When utilised properly, you stand to gain tremendously. Experience here instills values and a work ethic critical to making a mark in the service industry. Chaitanya's passion and attention to detail are qualities you can imbibe and nurture. All in all, the experience was fun and leaves you with memories you cherish for the rest of your life.
Srikar T
Review from Google
5.0★
Srikar T's Review Sourced from Google
I have worked at Perceptive Analytics for approximately 10 months and my time at the company was awesome, to say the least.
I have learnt a lot about sales and marketing which will be helpful for me going ahead. I have interacted with many clients and potential clients as well, and I got to learn a lot from these interactions.
I also had a lot of freedom to experiment in my role, which was instrumental in enhancing my experience. The tasks I attended to were not limited to a specific domain but that only helped in increasing the potential of the job and though challenging, the role was equally rewarding for me.
The work atmosphere is very good and the hours are very flexible.
All the policies of the company are explained to the employees well in advance so as to avoid any confusion.
The only problem that I've come across is that at times, you may have to work a little extra during peak season: like working for a while over the weekend or staying back for a while after working hours. On such occasions, work-life balance would take a hit. Work from home policy helps in these cases, though.
I would definitely recommend working at Perceptive Analytics.
Reviews verified by DesignRush and sourced from the agency's profile
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We offer a wide range of research services to help you understand and design for your end users. We provide UX research, Human Factors testing, Ethnography, as well as in house participant recruiting and facility rentals for focus groups and mock trials in Houston...
Top Services:
HR Outsourcing
Market Research
Location
Houston, Texas
Number of Employees
Under 49
Average Hourly Rate
$200/hr
Minimal Budget
$10,000 - $25,000
End to End User Research Services
HR Outsourcing
Market Research
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Dell
HP
Facebook
Chevron
ExxonMobil
Clue
Intuit
Metro
Cardinal Health
Capital Bank
Data sourced from the agency's DesignRush profile
End to End User Research Reviews & Testimonials
Janasya Martin
Review from Google
5.0★
Janasya Martin's Review Sourced from Google
I had a pleasant experience I hope they can get me in again everybody was so nice wish I can do this every weekend I enjoyed it so very much everybody was so very nice yall score with me is over a 10 plus thanks for thie great experience contact me for more.
Nikeesha Cruse
Review from Google
5.0★
Nikeesha Cruse's Review Sourced from Google
I had a pleasant experience I hope they can get me in again everybody was so nice wish I can do this every weekend I enjoyed it so very much everybody was so very nice yall score with me is over a 10 plus thanks for thie great experience contact me for more.
jeff murray
Review from Google
5.0★
jeff murray's Review Sourced from Google
I really enjoy doing it it's a lot of fun it's a great experience they're fast and friendly it's just an amazing
Reviews verified by DesignRush and sourced from the agency's profile
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Brandwoven is reshaping the way brands navigate the ever-changing marketplace landscape. We invest in the growth of dynamic, product-based brands by providing full-service consulting and management solutions. Our adaptive strategies empower brands to excel and drive growth...
Top Services:
Business Consulting
SEO
Market Research
CRO
Advertising
Show more
Location
Portland, Oregon
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$10,000 - $25,000
Brandwoven Services
Business Consulting
SEO
Market Research
CRO
Advertising
Media Buying
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Benchmade
FLIR
Aunt Fannie's
More Labs
Snow Peak
Frogg Toggs
Leupold
K-Swiss
Brainiac
Beech Nut
Data sourced from the agency's DesignRush profile
Brandwoven Reviews & Testimonials
Paul Baeyens
Review from Google
5.0★
Paul Baeyens's Review Sourced from Google
Corey is very knowledgeable of all things Amazon. I appreciate and respect his integrity when it comes to doing the right thing and helping brands build toward sustainable long-term success on Amazon.
Reviews verified by DesignRush and sourced from the agency's profile
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Henning Product Development is an established design, innovation and contract manufacturing company specializing in helping businesses, universities and start-ups navigate the physical product development environment. With over 35 years experience in developing award-winning and commercially successful...
Top Services:
Creative Services
Product Design
Package Design
Logo Design
Market Research
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Location
Pasadena, California
Number of Employees
Under 49
Average Hourly Rate
$250/hr
Minimal Budget
$10,000 - $25,000
Henning Product Development Services
Creative Services
Product Design
Package Design
Logo Design
Market Research
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Your business can't afford to wait for results. You need a marketing partner with the chops and moxie to chase them down. We're ready when you are. We illuminate the solution your competition never saw coming. As your partner, we have robust and adaptable paths to success with well-grounded, ready-to-grow...
Top Services:
Digital Marketing
SEO
Content Marketing
Social Media Marketing
Media Buying
Show more
Location
Portland, Oregon
Number of Employees
50 - 99
Average Hourly Rate
$150/hr
Minimal Budget
$10,000 - $25,000
Creative Media Development, Inc. Services
Digital Marketing
SEO
Content Marketing
Social Media Marketing
Media Buying
Video Marketing
Direct Marketing
Email Marketing
Web Design
Market Research
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Frequently Asked Questions About Market Research Companies
What market research services do B2B agencies usually offer?
They companies typically provide a broad mix of qualitative, quantitative, and strategic research services to aid businesses in making more data-driven decisions.
According to Hanover Research's study, these are the market research projects that businesses are prioritizing:
Market evaluation (45%): Examining a product or brand’s viability in a market segment by analyzing its size, trends, customer behavior, and competitors.
Customer needs assessment (45%): Conducting interviews, surveys, and data analysis to understand how a product or service addresses the customer’s needs.
Customer satisfaction (43%): Measuring how customers feel about a product or service through feedback forms, surveys, and sentiment analysis.
Market trend forecast (42%): Studying historical data (e.g., sales, consumer behavior, economic trends) to predict shifts in customer demand and market direction.
Price sensitivity (37%): Also known as price elasticity demand, it how much target customers are willing to pay for a product or service.
Win-loss analytics (31%): Identifying factors that influence buying decisions through sales data analysis, competitor evaluation, and customer interviews.
What is the difference between a market research company and a marketing research agency?
They study the customers in a specific market, including their needs and behavior. In contrast, marketing research agencies analyze marketing data, such as how to promote and price a product to attract buyers.
Here’s a detailed breakdown of their differences:
Market research company
Marketing research agency
Determines business opportunities in potential markets
Identifies target customers and their market size
Studies the customers’ behaviors, preferences, and needs
Analyzes emerging trends in the target market
Determines brand and product positioning
Evaluates brand perception and health
Identifies marketing channels
Designs marketing and advertising strategies
How much does it cost to hire one of these companies in the US?
The cost of hiring one of the best market research companies in the US can start at $800-$1,500 per respondent. However, prices can reach beyond $4,000-$10,000 per interview session per respondent if the project needs more in-depth, in-person interviews.
The final bill will depend on service scope, coverage, methodology, fieldwork timelines, and target markets.
Here’s an approximate price of the different types of market research:
Online survey: $10,000-$30,000+ for 400 completed answers in a single market
Phone surveys: $15,000-$30,000+ for 400 completed answers in a single market
Mail survey: $10,000-$25,000+ for 400 completed answers in a single market
Simple in-person surveys: $20,000-$50,000+ for 400 completed answers
In-depth interviews: $10,000-$20,000 for 10 respondents
Focus groups: $7,000-$200,000+ per group
International or multi-market studies: $150,000-$500,000+
Are there any additional costs to consider when working with these companies?
While they typically charge per respondent, session, or group; businesses must also account for the following when budgeting for a project:
Respondent incentives, especially for senior decision-makers
Panel access or proprietary databases
Interview length, with longer interview sessions or survey questions requiring more recruitment time or higher incentives
Incidence rate (IR) or the number of people qualified for market research; low IR results in higher costs
International or multi-language sampling, which can range between $150,000 and over $500,000
Advanced analytics or modeling
Extended reporting or executive presentations
These additional costs typically add 20%–35% to the total project budget.
What types of B2B companies usually work with market research companies in the USA?
They tend to work with companies that rely on data-driven decisions for growth, positioning, and investment planning.
Proposals