Our directory of media buying agencies in the US is evaluated using five core ranking criteria and reviewed by a team of 12 industry experts, backed by more than 480 verified client reviews. This methodology provides a clear, credible way to identify the right media buying partner. 

United States × Sort by: Top Rated ×
  • We help remarkable Brands optimize performance to maximize Revenue from advertising.

    We help remarkable Brands optimize performance to maximize Revenue from advertising.

    Huddle Fifty's founding members are all coming from the in-house world, and all dealt with several dozens of agencies in their previous careers. We thought we could do better in many ways, specifically in regards to transparency, flexibility and deliverables across the board...

    Top Services:

    • Digital Services
    • UI/UX Design
    • CRO
    • Media Buying
    • Digital Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Fuel Your Success with Digital Marketing

    Fuel Your Success with Digital Marketing

    As a passionate entrepreneur, you've poured your heart and soul into your business, yet, creating a strong online presence for your company sometimes feels overwhelming. That's where we come in. We're here to help you, so you can get back to what you do best...

    Top Services:

    • Branding
    • Graphic Design
    • Logo Design
    • Creative Services
    • Digital Services
    • Show more
    Location
    Pittsfield, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
  • Crafting Videos That Outperform Expectations!

    Crafting Videos That Outperform Expectations!

    NA...

    Top Services:

    • Video Production
    • Creative Services
    • Social Media Marketing
    • Video Marketing
    • Content Marketing
    • Show more
    Location
    Old Westbury, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Built for growth, now.

    Built for growth, now.

    The HOW Agency serves as the digital extension of the 5W network of agencies, representing a comprehensive digital enterprise born from the intersection of discourse and culture. Our mission is to foster brand expansion, wield conversational influence, and, ultimately, deliver measurable growth for our...

    Top Services:

    • Digital Services
    • Digital Marketing
    • Media Buying
    • Social Media Marketing
    • Email Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $10,000 - $25,000
  • Moving Businesses Forward

    Moving Businesses Forward

    We are Kinetic319, a dedicated media agency committed to helping small and mid-sized businesses thrive within their respective industries. With a focus on building fruitful partnerships and prioritizing measurable results, we propel your business forward with precision and dedication...

    Top Services:

    • Media Buying
    • Advertising
    • Digital Marketing
    • eCommerce
    • CRO
    • Show more
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $155/hr
    Minimal Budget
    $1,000 - $10,000
  • 10X+ ROAS With Influencer Marketing

    10X+ ROAS With Influencer Marketing

    ALL-IN-ONE Influencer Marketing Agency & Technology Company. We have built the leading Influencer marketing platform helping brands achieve 10X+ ROAS. Leveraging Big Data, AI, and automation to increase ROI, lower CAC, and collect high-quality UGC for brands worldwide...

    Top Services:

    • Affiliate Marketing
    • Digital Marketing
    • eCommerce
    • Media Buying
    • Social Media Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Diverse Brands. Cultural Impact.

    Diverse Brands. Cultural Impact.

    At The Ant Society, we are market and branding experts dedicated to generating impactful responses. With a mission centered on delivering outstanding results through the highest levels of creativity and efficiency, we provide agile and efficient support to your marketing team. Our curated teams, aligned with...

    Top Services:

    • Branding
    • Web Design
    • Package Design
    • Media Buying
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Grow, Empower & Launch Your Brand

    Grow, Empower & Launch Your Brand

    Located in the woodlands Texas. We are experts at brand design & strategy, and video marketing & advertising. We believe that stories move the world. We channel the power of storytelling when creating marketing solutions for our clients...

    Top Services:

    • Creative Services
    • Logo Design
    • Branding
    • Graphic Design
    • Video Production
    • Show more
    Location
    Spring, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
  • Complete Digital Marketing-Tampa SEO Services

    Complete Digital Marketing-Tampa SEO Services

    At Pete's Post Digital Marketing, our paramount commitment is to prioritize our clients' needs and aspirations. We place great emphasis on active listening, engaging in a profound exchange of ideas with our clients, offering expert advice, and, most importantly, meticulously delivering on the clients'...

    Top Services:

    • SEO
    • Web Design
    • Social Media Marketing
    • Digital Marketing
    • Web Development
    • Show more
    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
  • What's next in OTT/CTV advertising

    What's next in OTT/CTV advertising

    For agencies & brands who demand high-performance CTV ad campaigns, Strategus is a CTV centric hands-on partner that drives proven results...

    Top Services:

    • Advertising
    • Media Buying
    Location
    Englewood, Colorado
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • The shortest road to get very far.

    The shortest road to get very far.

    While talent is undeniably a pivotal factor, it's essential to acknowledge that talent is a global asset. In conjunction with talent, our commitment to rigorous work discipline and streamlined processes empowers us to deliver work of exceptional quality at a cost advantage, facilitated by the utilization of...

    Top Services:

    • Digital Services
    • Media Buying
    • Advertising
    • Social Media Marketing
    • WordPress Website Design
    • Show more
    Location
    Washington DC, Washington DC
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • One stop, one team, to handle all your creative and marketing needs

    One stop, one team, to handle all your creative and marketing needs

    With over 25 years of experience, we are your go-to partner for all your marketing, design, and advertising needs...

    Top Services:

    • Digital Services
    • WordPress Website Design
    • Digital Marketing
    • Email Marketing
    • Direct Marketing
    • Show more
    Location
    Campbell Hall, New York
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    2 Projects Listed
  • We Help Our Clients Scale their B2B Marketing

    We Help Our Clients Scale their B2B Marketing

    True to our name The B2B Marketing Company, our exclusive focus is on B2B marketing. Our extensive portfolio includes collaborations with industry-leading B2B brands such as Adobe, Microsoft, Penske, John Deere, and many others. What sets us apart from conventional agencies is our distinctive approach we...

    Top Services:

    • Content Marketing
    • Advertising
    • Digital Marketing
    • Media Buying
    • Branding
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Your Ecommerce Marketing Agency for Predictable & Profitable Growth

    Your Ecommerce Marketing Agency for Predictable & Profitable Growth

    QRY stands as a strategic marketing agency dedicated to facilitating the expansion of burgeoning consumer brands through our established test and learn methodology. Our expertise lies in empowering brands to effectively utilize paid media, enabling them to penetrate online spaces and connect with their target...

    Top Services:

    • Media Buying
    • Branding
    Location
    Jersey City, New Jersey
    Number of Employees
    Under 49
  • ANDF Digital Agency Specializes in Digital Marketing Solutions Tailored To Your Business

    ANDF Digital Agency Specializes in Digital Marketing Solutions Tailored To Your Business

    ANDF Digital Agency specializes in providing innovative and cutting-edge solutions to help businesses thrive in the digital world. As a trusted partner, we leverage our expertise and industry knowledge to create customized strategies and execute comprehensive digital marketing campaigns tailored to meet the...

    Top Services:

    • Digital Services
    • Digital Marketing
    • Branding
    • Social Media Marketing
    • Media Buying
    • Show more
    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $10,000 - $25,000
  • Digital Marketing Consultancy

    Digital Marketing Consultancy

    At Mosto Digital, our fervor lies in democratizing digital advertising to enable individuals to reach their performance objectives. With a wealth of experience spanning over 15 years, we excel in crafting influential yet cost-effective digital marketing strategies customized for brands across the spectrum of...

    Top Services:

    • Digital Marketing
    • Web Development
    • CRO
    • Media Buying
    • Advertising
    • Show more
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $115/hr
    Minimal Budget
    $10,000 - $25,000
  • We Know Your Customers.

    We Know Your Customers.

    BonBonica Digital Marketing Agency specializes in assisting local businesses in discovering and engaging with new customers. While you concentrate on refining your service delivery and products, our team formulates effective strategies to ensure their successful sales. We consistently create impactful...

    Top Services:

    • Digital Services
    • Branding
    • Digital Strategy
    • Web Design
    • Digital Marketing
    • Show more
    Location
    Swampscott, Massachusetts
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Digital Marketing Strategy. Inspired by Real Data. Tailored to Your Brand.

    Digital Marketing Strategy. Inspired by Real Data. Tailored to Your Brand.

    Publish Today Media deploys some of the most advanced digital marketing strategies and Ad Tech platforms available today. We help you achieve your company's marketing goals using 'Full Funnel' marketing techniques that ID & find your ideal prospects, create awareness, and provide all the messaging touchpoints...

    Top Services:

    • Digital Marketing
    • Digital Services
    • Advertising
    • Media Buying
    • Digital Strategy
    • Show more
    Location
    Reading, Massachusetts
    Number of Employees
    Under 49
  • Digital Marketing & Advertising for Tech Brands

    Digital Marketing & Advertising for Tech Brands

    We supercharge revenue for B2B tech brands and the agencies that serve them in industries as diverse as SaaS, DevOps, HealthTech, GenAI, and FinTech...

    Top Services:

    • Digital Strategy
    • Media Buying
    • Digital Marketing
    • Social Media Marketing
    • PPC
    • Show more
    Location
    Jersey City, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Partner In Digital Growth.

    Your Partner In Digital Growth.

    Marketorr is excelling in the realm of digital marketing, distinguished not only by rapid growth but also by our exceptional creativity and expertise. Spearheaded by a team comprising top marketers and designers, our focus lies in propelling the advancement of small and medium enterprises. Whether you require...

    Top Services:

    • Design Services
    • Digital Services
    • Branding
    • Media Buying
    • PPC
    • Show more
    Location
    Troy, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Making Brands Unstoppable

    Making Brands Unstoppable

    We combine strategy, creativity, technology, and data to uncover opportunities, accelerate growth, and deliver measurable business results...

    Top Services:

    • Digital Marketing
    • Digital Services
    • Digital Strategy
    • SEO
    • Web Development
    • Show more
    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Best-in-class Growth Agency For DTC Brands

    Best-in-class Growth Agency For DTC Brands

    Flighted is a DTC growth marketing agency specializing in paid social ad management, ad creative production, and landing page design for brands looking to take their growth to the next level...

    Top Services:

    • Media Buying
    • PPC
    • eCommerce
    • Digital Marketing
    • Advertising
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Marketing More Affordable Than You May Think Possible

    Marketing More Affordable Than You May Think Possible

    Our marketing approach is to identify exact opportunities for getting your business more customers, sales, and revenue. We want to give your products and services the right messaging, design, and media channels at the most efficient price possible...

    Top Services:

    • Digital Services
    • Digital Strategy
    • Media Buying
    • Digital Marketing
    • CRO
    • Show more
    Location
    Boston, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Your Programmatic Media Partner

    Your Programmatic Media Partner

    Team Media specializes in aiding various media companies in executing programmatic media campaigns through a contractor or freelance model. Our approach offers unparalleled flexibility with no campaign minimums or contracts, providing access to over 5 demand-side platforms without any licensing fees. By...

    Top Services:

    • Creative Services
    • Digital Services
    • Digital Strategy
    • Business Consulting
    • Media Buying
    • Show more
    Location
    Plymouth, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    Under $1,000
  • Create it and share your tale to help it expand.

    Create it and share your tale to help it expand.

    We are a women-owned marketing agency located in Jackson Hole, Wyoming, specializing in everything marketing!...

    Top Services:

    • Branding
    • Digital Strategy
    • Creative Services
    • Graphic Design
    • Print Design
    • Show more
    Location
    Jackson, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Digital Analytics & Optimization at Any Scale

    Digital Analytics & Optimization at Any Scale

    SMQ Consulting offers data-driven services to help businesses expand and optimize their online presence. We're experts at digital analytics, SEO, digital advertising, and conversion optimization, and we bring creativity, passion, and excellence to every project we take on. We're especially passionate about...

    Top Services:

    • Digital Marketing
    • Advertising
    • eCommerce
    • Event Marketing
    • Content Marketing
    • Show more
    Location
    Leland, Michigan
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Make the incredible happen, every day.

    Make the incredible happen, every day.

    Rhillane Marketing Digital is a comprehensive digital marketing agency dedicated to delivering exceptional services that drive business success and growth. Our team of specialists excels in various domains, including Digital Marketing Strategy, Web Design, UI/UX, SEO, Graphic Design, 2D/3D Animations, Social...

    Top Services:

    • Digital Services
    • Web Design
    • WordPress Website Design
    • Digital Marketing
    • SEO
    • Show more
    Location
    Torrance, California
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Portfolios Count
    1 Project Listed
  • Performance-Driven SEO, SEM and PPC Digital Marketing Agency

    Performance-Driven SEO, SEM and PPC Digital Marketing Agency

    TimeZ Marketing is a global, performance-driven SEO, SEM, and PPC agency delivering measurable, scalable growth for B2B SaaS, eCommerce, enterprise, and local brands. We leverage live data to drive and optimize traffic and increase search visibility...

    Top Services:

    • PPC
    • SEO
    • CRO
    • Content Marketing
    • Digital Marketing
    • Show more
    Location
    San Jose, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $86/hr
    Minimal Budget
    $1,000 - $10,000
  • Crafting Digital Success Stories for Small Business Owners.

    Crafting Digital Success Stories for Small Business Owners.

    We are a creative agency focused on strategy, design, and advertising. Our mission is to develop brands that are bold, powerful, and unforgettable...

    Top Services:

    • Digital Strategy
    • Web Design
    • SEO
    • Media Buying
    • Social Media Marketing
    • Show more
    Location
    Meridian, Idaho
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Scaling Amazon Businesses into Empires.

    Scaling Amazon Businesses into Empires.

    Catalyzing your Amazon business growth with expert solutions. With 20+ Years of Combined Experience and Expertise in Conversion Optimization, PPC Management, Product Launching, and more...

    Top Services:

    • PPC
    • CRO
    • SEO
    • Media Buying
    • Show more
    Location
    Dover, Delaware
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • From Data Chaos To Revenue Clarity In 90 Days

    From Data Chaos To Revenue Clarity In 90 Days

    KR1STNA Media delivers end-to-end marketing, sales, and technology solutions that accelerate growth. We blend strategy with execution, helping businesses streamline processes, strengthen customer journeys, and maximize ROI. From CRM automation to creative campaigns, our team equips leaders with tools and...

    Top Services:

    • CRM Consulting
    • Business Consulting
    • Digital Services
    • WordPress Website Design
    • CRO
    • Show more
    Location
    Evesham, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Web Tonic

    Verified Verified by the DesignRush team for authenticity and credibility.
    Trusted By More Than 750 Brands like Nestle, Airbnb and Youtube.

    Trusted By More Than 750 Brands like Nestle, Airbnb and Youtube.

    Web Tonic won Best PPC Campaign at the Global Agency Awards 2026, running paid campaigns under its S3 Methodology framework. The agency also migrates existing campaigns from a client's previous agency, keeping what works and rebuilding what doesn't...

    Top Services:

    • SEO
    • PPC
    • Advertising
    • Digital Marketing
    • Media Buying
    • Show more
    Location
    San Francisco, California
    Number of Employees
    250 - 499
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    36 Projects Listed
  • We Build Strategies That Grow

    We Build Strategies That Grow

    Pixel Theory is the performance marketing agency for CPG brands that prioritizes your P&L over platform dashboards. While most agencies chase vanity metrics like ROAS, we build financial growth models focused on contribution margin and true profitability. We act as your strategic partner, tying every dollar...

    Top Services:

    • Digital Marketing
    • Business Consulting
    • Advertising
    • eCommerce
    • Web Design
    • Show more
    Location
    Fort Lauderdale, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    1 Project Listed
  • Predictable Luxury Listings From Google

    Predictable Luxury Listings From Google

    DMR Media is a performance-focused real estate marketing agency built for agents, teams, and brokerages that want consistent listings, not random leads or empty metrics...

    Top Services:

    • SEO
    • PPC
    • Web Design
    • Advertising
    • CRO
    • Show more
    Location
    Appleton, Wisconsin
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • We Don't Whisper, We ROAR.

    We Don't Whisper, We ROAR.

    The Big Mouth PR is a loud-by-design brand & PR studio for the founders, executives and brands who refuse to be the best-kept secret...

    Top Services:

    • Digital Services
    • Public Relations
    • Branding
    • Reputation Management
    • Media Buying
    • Show more
    Location
    Bloomington, Minnesota
    Number of Employees
    100 - 249
    Average Hourly Rate
    $149/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Marketing & Communications for B2B Brands

    Marketing & Communications for B2B Brands

    Be Known. Create a Media FRENZY...

    Top Services:

    • Public Relations
    • Digital Marketing
    • Content Marketing
    • Social Media Marketing
    • SEO
    • Show more
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    8 Projects Listed
  • Let Jumper Do the Work for You

    Let Jumper Do the Work for You

    Jumper Media's team of digital visionaries stays ahead of the curve in content production, boasting of professionals from all walks. Our team is composed of dedicated professional videographers, photographers, editors, marketers and designers. Plus, illustrators, musicians and data fanatics give us a unique...

    Top Services:

    • Content Marketing
    • Media Buying
    • Social Media Marketing
    • Advertising
    • Video Production
    • Show more
    Location
    San Diego, California
    Number of Employees
    Under 49
  • Feature Your Success

    Feature Your Success

    Pressiqa serves as the pivotal link between your brand and top-tier publications, effectively showcasing your unique story to a wider audience. With our expertise in media relations, we ensure your narrative receives the recognition it deserves, maximizing exposure and engagement...

    Top Services:

    • Public Relations
    • Branding
    • Reputation Management
    • Event Marketing
    • Advertising
    • Show more
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed

Media Buying Agency FAQs

What services do media buying agencies in the United States provide?

These types of agencies help brands with: 

  • Performance-focused digital campaigns: High-demand campaigns across Meta, TikTok, YouTube, Search, and CTV, prioritizing short-form video and measurable, creative-led performance. 
  • Full-funnel paid media tied to creative-led campaigns: Roughly 60% to 70% of clients bundle creative and media for faster cycles, fewer handoffs, and performance-built creative. 
  • Programmatic and CTV packages: Growing rapidly, with challenger brands investing $15K to $150K per month for scalable reach, automated targeting, and measurable lift. 
  • Paid social advertising: Cross-platform campaigns delivering 1% to 2% average conversion rates, with top performers exceeding 3% on Meta and TikTok. 
  • Audience & competitive analysis: Audience research and competitor benchmarking to guide budget allocation and identify the highest-ROI channels. 
  • Analytics & performance reporting: Real-time KPI tracking, A/B testing, and optimization across impressions, CPM, CTR, conversions, ROAS, and attribution paths. 

How much do media buying services in the US cost?

Most media buying agencies charge between $100 and $150 per hour. They rely on a mix of retainers, spend-based fees, and setup costs, depending on scope and complexity.  

These numbers are based on industry research and expert insights from Colormatics:  

Fee Type  Typical Cost Range  Notes 
Monthly retainer  $1,500 to $10,000  Based on complexity and channel mix 
% of media spend  10% to 20%   Scales with spend and performance scope 
One-time setup fee  $1,500 to $3,000 Tracking, pixels, dashboards, QA 
Hourly rate  $100 to $150+  Specialized strategy or audits 

Beyond agency fees, overall campaign budgets vary significantly based on scale, channels, and timelines. The table below outlines common budget ranges for different types of media buying engagements. 

Campaign Type  Budget Range  Typical Scope 
Pilot campaigns  ~$25,000  1 to 2 platforms, short run 
Integrated campaigns  $50,000 to $300,000  Multi-channel, performance tracking 
Large/national campaigns  Up to $500,000 12 to 24 weeks, heavy media mix 

 

When can clients expect ROI from paid media campaigns?

ROI timelines vary by channel based on learning cycles, inventory dynamics, and optimization requirements. This table outlines when early performance signals usually appear and when results tend to stabilize. 

Channel  Early Signals  Stable Performance 
Paid social  7 to 21 days 30 to 45 days 
Google Search  3 to 10 days (with volume)  8 to 12 weeks
YouTube  5 to 10 days 3 to 4 weeks 
CTV/Programmatic 4 to 8 weeks  10 to 12 weeks

 

What are the typical timelines for media buying projects from planning to launch?

Project timelines depend on campaign scale, creative complexity, and channel mix. These are typical expectations from strategy and setup through launch and ongoing optimization. 

Campaign Size Planning & Setup Build & QA Optimization Cadence Total Timeline
Small-scale 1 to 2 weeks 3 to 5 days Weekly  4 to 8 weeks 
Mid-size  2 to 3 weeks  1 week  2-3× weekly  8 to 12 weeks 
Large/Multi-channel  3 to 5 weeks  1 to 2 weeks  Daily 12 weeks to 6 months 

 

What KPIs should your business track when working with these agencies?

When working with a media buying agency in the US, KPIs should be selected to reflect both media efficiency and business impact, ensuring performance is measured beyond surface-level engagement.  

Key KPIs to monitor include: 

  • Impressions, reach, frequency, and CPM to assess delivery efficiency and audience exposure 
  • Click-through rate (CTR), cost per click (CPC), engagement rate, and video completion rate to evaluate creative and audience relevance 
  • Conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), and customer acquisition cost (CAC) to measure profitability and scalability 
  • Attribution coverage, assisted conversions, and incrementality to understand paid media’s true contribution across channels 
  • Budget pacing, spend utilization, and testing velocity to gauge operational discipline and optimization effectiveness 

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