Media Frenzy Global

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  Vaqais Hussain

  Senior Marketing Manager at Makersite

  Media Pitching for Software Service Company

  Project Type: Public Relations

  Review Date: 24 January, 2025

  Verified via email/call

  The two key challenges that I required FRENZY to support me on were enhancing Makersite's awareness and profile in North American markets and supporting us in driving credibility.FRENZY helped us with our PR efforts. They specifically did media pitching across a variety of publications in the trade press and general media regarding our Series A funding announcement, helping us get coverage in the media.Initially, we provided FRENZY with a short brief detailing our challenges, and they came back to us with some very good examples of how they'd supported other companies. We were very impressed with that. Moreover, we could tell they were very purpose-driven, which fit our company values. There was also very good chemistry between our teams, so I could see us having a very good working relationship.We paid a monthly retainer of around $5,000–$8,000.FRENZY successfully supported us in our Series A funding announcement, which was very important for us. As a result, we saw a noticeable increase in our media mentions and overall awareness in certain areas. Thanks to their media pitching, we've even continued to get interview requests for key subject matter experts and our CEO from relevant trade publications. That result has also supported us in raising awareness of who we are, what we do, and what our approach is.FRENZY delivered on time and on budget, as expected. Overall, their project management was good. They were great at communicating project timelines, deadlines, and requirements.

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  Dan Jeziorski

  SVP-Level Brand Strategist at PEO Company

  PR & Media Services for PEO Company

  Project Type: Public Relations

  Review Date: 23 January, 2025

  Verified via email/call

  Media Frenzy helps us be front and center in the subject matter that we’re experts in, and we’ve had opportunities to connect with publications and news outlets. This helps in positioning our company in terms of brand and leadership.Our meetings consist of two representatives from Media Frenzy, and a team behind those representatives works behind the scenes. We mainly interface with Tawanda (Global PR Director). When we were searching for a local company, Media Frenzy stood out to us due to the way they engaged and asked questions. They understood our goals from the start, and they worked with us to come up with a customized plan that fit our budget and needs. They’ve been great to work with and organized. When we want to communicate, they’re available over the phone or by email. They’re highly responsive, especially during our weekly meetings. Overall, we’ve had a great experience. Media Frenzy’s organizational skills differentiate them from other providers. There’s always alignment in terms of direction and strategy. They fit the mold and have everything that we look for in a vendor partner.

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  Undisclosed

  VP Global Marketing & Communications at Legal Software Company

  Naming, Branding & Video Mktg Strategy for Legal Software Co

  Project Type: Branding

  Review Date: 7 January, 2025

  Verified via email/call

  FRENZY was responsible for our platform's naming, branding, and marketing. They were instrumental in helping to guide our executive team through the naming process. They spent a lot of time trying to understand the platform, its market differentiation, and what it would mean for our clients. FRENZY conducted the discovery with us and took us through several meetings over weeks and even months to align on the final name. We wanted this platform's name to mean what we aimed for people to feel and think when they heard the name. FRENZY aimed for us to be sure there weren't any other similar names out there, especially within our market, of which we needed to be aware. They really helped us navigate that to ensure that, ultimately, our decision wouldn't have any challenges moving forward with that particular name. It was an iterative process to narrow down a list of names and spelling variations.We felt very confident in our core branding at our company, including the look and feel of our brand and the color palette, and they leaned on our existing branding framework. Still, we indicated we wanted this to be a step forward. They took components of our existing brand and provided branding elements and visuals around the name and logo.We played around with different font styles and finally came down to the final logo. They provided additional supporting assets we used in the market launch, including a 30-second animated video to announce the platform, a PowerPoint presentation template that we could use, and a webpage layout that included the video and content about the platform.

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  Michelle Lanter Smith

  Former CMO at Vensure Employer Solutions

  Branding Services

  Project Type: Branding

  Review Date: 17 December, 2024

  Verified via email/call

  We gave their team our branding guidelines, new brand positioning, value proposition, and benefits. FRENZY was responsible for developing creative concepts; this included taglines and video scripts. They came up with a new brand campaign and developed design elements for video, print, and digital advertising that we could use moving forward. FRENZY also made website recommendations on our key pages and acted as the agency of record for our PR work.

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  Emily Pearce

  Director of Communications at Expereo

  US PR Agency

  Project Type: Public Relations

  Review Date: 2 March, 2023

  This agency was only used for a short period. A pleasant and responsive team but not quite as strong on strategy, C-Suite engagement/interviewing or ensuring our organisation provided enough information to achieve the best results.

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Media Frenzy Global Team Bios

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  Sarah Tourville

  CEO & Founder

  I am the CEO and founder of FRENZY, a Top 100 Elite communications agency that builds recognition and accelerates global market growth for B2B tech brands by unifying PR, AI driven paid media, creative services, marketing, planning and strategy.
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  Dave McMullen

  President

  With over 20 years of expertise in branding, marketing strategy, and growth, David McMullen leads FRENZY'S efforts to accelerate recognition and market growth for B2B tech clients. Trusted by brands like Deloitte, Verizon, and Cracker Barrel, he drives strategic approaches that position
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  Elizabeth Williams

  Strategic Leader

  Elizabeth is a global marketing professional with expertise in tech, legal, hospitality, food & beverage, and nonprofit sectors. As Lead Client Strategist at FRENZY, she connects creative teams and clients, crafting impactful branding and growth strategies that drive success.