Our directory of media buying agencies in the US is evaluated using five core ranking criteria and reviewed by a team of 12 industry experts, backed by more than 480 verified client reviews. This methodology provides a clear, credible way to identify the right media buying partner.
Discover the Best Media Buying Agencies Across the United States
15 Companies-Rankings updated: September 08, 2026
DesignRush vets each media buying agency based on professional qualifications and verified customer feedback to help you choose confidently. Some positions may be sponsored.
Online Optimism reviews the actual leads a campaign generates, not just click volume, to confirm ads reach the right audience. Campaigns get rebuilt around budget efficiency and bottom-line goals, with strategy adjusted as Google's algorithm and ad costs shift...
Top Services:
WordPress Website Design
Web Design
Web Development
Social Media Marketing
Digital Marketing
Show more
Location
New York City, New York
Number of Employees
Under 49
Average Hourly Rate
$95/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
23 Projects Listed
Online Optimism Services
WordPress Website Design
Web Design
Web Development
Social Media Marketing
Digital Marketing
Digital Services
Design Services
Media Buying
SEO
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
New Orleans Bioinnovation Center
St. Thomas Community Health Center
Truck Driver Institute
Mid City TMS
Cardinal Expo
Downtown Development District
Canal HR
TNOLA
Goodbee Plumbing
Data sourced from the agency's DesignRush profile
Online Optimism Reviews & Testimonials
Jennifer LaNasa
President at LaNasa Realty
5.0★
WordPress Review from Jennifer LaNasa
LaNasa Realty Inc has been around for a long time in the New Orleans area. I reached out to Online Optimism to update my website and tell the story of my family history in the New Orleans area and how I have been involved in this history as a Real Estate Broker early on in my career. I needed a web site to show that LaNasa Realty does all aspects of Real Estate from Commercial Sales and Leasing to Residential Sales, and Rentals. Short term rentals have become very popular in New Orleans.
Candy Tai
Digital Communications Strategist at Doctors for America
5.0★
WordPress Review from Candy Tai
Some of the results we've seen since our work with Online Optimism began is a higher level of engagement with our members. The communication with Online Optimism has been fantastic. They have been so responsive to our needs, to our questions, to understanding what it is we are trying to do and accomplish with our website. They've gone above and beyond communicating with us.
Marc Florman
Principal at Florman Tannen
5.0★
WordPress Review from Marc Florman
We love our new website from Online Optimism! We have a brand we feel proud of and that represents us as a company, which gives us more confidence as we face out to potential clients and existing partners. Online Optimism’s design team was fast, responsive, and an absolute pleasure to work with.
Reviews verified by DesignRush and sourced from the agency's profile
View All Reviews
Award WinnerRecipient of a Best Design Award for outstanding work.
Award Winning Creative Agency | Branding. Design. Advertising. Experiences. | Based in DC
Outright plans and buys media for both consumer brands and nonprofits, working at the intersection of advocacy and commercial marketing. Clients span Marriott, Adidas, McDonald's, and organizations like the Robert Wood Johnson Foundation...
Top Services:
Branding
Web Design
Video Production
Digital Marketing
Graphic Design
Show more
Location
Washington DC, Washington DC
Number of Employees
Under 49
Average Hourly Rate
$190/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
15 Projects Listed
Outright Services
Branding
Web Design
Video Production
Digital Marketing
Graphic Design
Design Services
Media Buying
Digital Strategy
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Google / YouTube
Ocean Conservancy
Marriott International
National Hockey League
me too. Movement
Environmental Defense Fund
Rails to Trails Conservancy
World Resources Institute
Adidas/Ivy Park
Share Our Strength
Data sourced from the agency's DesignRush profile
Outright Reviews & Testimonials
Tappan Parker
Strategic Engagement Lead at World Resources Institute
4.8★
Dashboard Design Review from Tappan Parker
Outright helped us design and develop the Systems Change Lab data platform. They worked with us every step of the way to come up with innovative and intuitive designs that worked well for us in our development process and for our users in understanding our data and research. They had quick turn arounds and really helped us get to a product that we still get compliments on the design of today. Outright was fabulous to work with and I'd absolutely recommend them for your next design project!
Idel Mena
Senior Social Media Manager at RepresentUs
5.0★
Video Production Review from Idel Mena
They were an incredible partner from start to finish. They led the full creative direction and production for our campaign featuring Michael Douglas, delivering a video that not only looked amazing but performed exceptionally well, earning over 6 million views on YouTube and significantly more across paid channels.
What stood out most was their ability to translate our mission into content that resonated across the political spectrum, engaging both conservative and liberal audiences. They brought strong creative and strategic thinking to the table, not just execution.
The team was highly responsive, organized, and easy to work with throughout the entire process, and they handled high-profile talent seamlessly. Across multiple campaigns, including local initiatives, they consistently delivered high-quality work and exceeded expectations.
We fully trust them as a partner and would absolutely work with them again.
Elyssa Katz
Senior Director, Marketing and Communication at National Alliance for Care at Home
5.0★
Branding Review from Elyssa Katz
The Outright team is an absolute joy to work with! They took us from a kernel of a brand identity to a fully realized brand, merging two organizations, cultures, and constituencies into one under significant time constraints. Since we began working with Outright in August of 2024, we have developed and launched our core brand and related assets as well as three event brands, three sub brands, and a variety of practical digital and print assets. Not only is Outright's creative consistently excellent, but they are also a practical partner able to work with agility as an extension of your team. Our experience was so positive in initial brand development work that we've continued to work together for over 18 months and have signed them as a partner for separate digital campaign projects where they again delivered results that accomplished our internal team goals and exceeded the expectations of our external stakeholders. I would recommend Outright to anyone looking for a true creative thought partner.
Reviews verified by DesignRush and sourced from the agency's profile
View All Reviews
Social House delivers monthly, quarterly, and annual wrap reports for each media campaign, tracking performance against the original strategy over time. Landing pages get built specifically for each campaign rather than routing traffic to a general site...
Top Services:
Content Marketing
Social Media Marketing
PPC
Digital Marketing
Media Buying
Show more
Location
Los Angeles, California
Number of Employees
Under 49
Average Hourly Rate
$149/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
10 Projects Listed
Social House, Inc. Services
Content Marketing
Social Media Marketing
PPC
Digital Marketing
Media Buying
Video Production
Creative Services
Digital Strategy
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Sonos
pepsi
TORRID
KENRA
sexyhair
LORAC
Schwarzkopf
A24
Data sourced from the agency's DesignRush profile
Social House, Inc. Reviews & Testimonials
Susana de la Rionda
Head of Trade Marketing at Flow Kana
5.0★
Branding Review from Susana de la Rionda
A legal cannabis company hired SOCIAL HOUSE, INC. to design collateral for in-store promotions. They created terpene wheel display boxes, an interactive bingo experience, gift boxes, and in-store tables.
The team was responsive, collaborative, and communicative throughout the process. They prioritized transparency and accountability, and their talent and imagination stood out.
Reviews verified by DesignRush and sourced from the agency's profile
View All Reviews
Elevating New York Businesses Through the Power of Video.
PH Consulting & Media is a marketing and ad agency specializing in creating video content that elevates brands and gets them noticed by their ideal customers...
Top Services:
Video Production
Media Buying
Creative Services
Audio Production
Branding
Show more
Location
New York City, New York
Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Portfolios Count
3 Projects Listed
PH Consulting & Media Services
Video Production
Media Buying
Creative Services
Audio Production
Branding
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
The Felice Agency is a full-service branding and marketing company in Phoenix and San Diego known for Madison Avenue quality regardless of your budget...
Top Services:
Branding
Digital Marketing
Video Production
Web Development
Public Relations
Show more
Location
Phoenix, Arizona
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
6 Projects Listed
Felice Agency Services
Branding
Digital Marketing
Video Production
Web Development
Public Relations
Advertising
Web Design
Social Media Marketing
Media Buying
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Adopt Technologies
International Association of Fire Chiefs
North Carolina Association of Fire Chiefs
Arizona State Fair
Community Tire Pros
Boardwalk Electric Rides
EWheels
Brokers Hub Realty
Magical Mission Beach
Micro-Ant
Data sourced from the agency's DesignRush profile
Felice Agency Reviews & Testimonials
Lisa Knab
Review from Google
5.0★
Lisa Knab's Review Sourced from Google
From our very first meeting with Tony, Tim and Ashlee we knew The Felice Agency was THE marketing company that we were looking for to launch our new business! The level of trust that we felt in handing over the task of creating our logo and developing our branding strategy was almost immediate. And to say that they hit that task out of the ballpark is an understatement! They have exceeded our expectations in all regards. There is no doubt as we look towards the future, and launching our business, that The Felice Agency will be an integral part of that process. I can’t imagine partnering up with a better company…and it comes down to the people. I truly believe Tony and Tim care about the success of our business as if it were their own. You won’t find more creative, intelligent, genuine, kind, and hard-working people than you will at The Felice Agency!
Cherith Andes
Review from Google
5.0★
Cherith Andes's Review Sourced from Google
The Felice Agency provides stellar service, creativity and acute knowledge of the marketing industry. I've had the pleasure of partnering with Tony Felice in multi-year campaigns, and as a partner agency, we're continually impressed by his team's creativity and dexterity in implementing effective strategies that get real results. The best part? Tony and his team are a joy. Fun, genuine and wholly invested in a client's ongoing success. Highly recommend!
jjp419
Review from Google
5.0★
jjp419's Review Sourced from Google
You simply can't put a price on marketing if you're in business, it is the MOST essential service your business MUST have!!
I've used The Felice Agency to open 3 companies over the past 6 years and have recommended them more times than I can count!!
Tony and his team are truly top notch and more importantly they get it! They know what you need and how to execute!! Tony is a genius when it comes to branding and separating you from your competition so you shine just a little more than the rest.
If I could have given them 6 stars or 7 or 8...I would have!
Reviews verified by DesignRush and sourced from the agency's profile
View All Reviews
Already running paid media? Feel like your account has become stale or stagnant? We will provide a free audit to uncover areas of inefficiency, opportunity, and new initiatives. Our complimentary audits have saved our clients hundreds of thousands of dollars...
Top Services:
Email Marketing
Media Buying
Digital Marketing
PPC
Social Media Marketing
Show more
Location
Caldwell, New Jersey
Number of Employees
Under 49
Average Hourly Rate
$200/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
1 Project Listed
Lockhern Digital Services
Email Marketing
Media Buying
Digital Marketing
PPC
Social Media Marketing
eCommerce Development
Digital Strategy
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Superbreakers
Alltroo
Open Blooms
Send Smiles
Fuzzy
Eric Javits
Cinema Secrets
Tony Boloney
Data sourced from the agency's DesignRush profile
Lockhern Digital Reviews & Testimonials
Jamie Karl
Review from Google
5.0★
Jamie Karl's Review Sourced from Google
I've been working with the Lockhern team for several months and they have been excellent — super hands on, easier to work with. They were able to solve some persistent technology and tracking issues that we could not solve internally or with other agencies within a very short period of time, which got us into a much better place for attribution. Very much recommend!
Samantha Anne
Review from Google
5.0★
Samantha Anne's Review Sourced from Google
We've worked with Lockhern Digital for over a year and have been more than pleased with their performance. Their team brings genuine creativity to our ad strategy, developing campaigns that connect with our audience rather than generic cookie-cutter approaches.
What impressed us most is their thoroughness in analyzing our online practices. They conduct detailed audits, identify opportunities we missed, and provide clear analytics that help us understand campaign performance.
The results speak for themselves - improved online visibility and web traffic, better conversion rates, and a return on ad spend that continues to exceed our expectations. The team is always responsive, professional, and genuinely invested in our success.
I’d highly recommend Lockhern to businesses looking for a digital agency that’s a true partner.
Ashley Turrell
Review from Google
5.0★
Ashley Turrell's Review Sourced from Google
We switched to Lockhern for our PPC and some SEO work after a few bad experiences with other agencies. We've seen huge improvements in our web traffic and ROAS, and we keep looking for ways to partner together more. 10/10 would recommend.
Reviews verified by DesignRush and sourced from the agency's profile
View All Reviews
CreativeMINT is a boutique, full-service branding agency founded in 2003 and based in the San Francisco Bay Area. With a team of 1150 multidisciplinary professionals, the firm collaborates closely with clients to deliver strategic brand development, naming, identity design, and digital marketing solutions for...
Top Services:
Branding
Digital Marketing
Video Production
Advertising
SEO
Show more
Location
Walnut Creek, California
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
6 Projects Listed
Creative:MINT Services
Branding
Digital Marketing
Video Production
Advertising
SEO
PPC
Social Media Marketing
Graphic Design
Creative Services
Media Buying
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
#1 Video Production & Social Media Marketing Agency
Creating content for your brand is hard work. We make the video creation process super simple bringing hyper-engaging, eyeball-hungry, premium video content that drives revenue to your doorstep. Turn on a waterfall of new customers for your business with the best branded video content on the planet...
Top Services:
Video Production
Social Media Marketing
Video Marketing
Creative Services
Content Marketing
Show more
Location
Chicago, Illinois
Number of Employees
Under 49
Average Hourly Rate
$250/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
1 Project Listed
INDIRAP Services
Video Production
Social Media Marketing
Video Marketing
Creative Services
Content Marketing
Media Buying
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Hyatt
Gordon Food Services
Steelseries
American Dental Association
Sirius
Compass Real Estate
Motorola
Accenture
Salesforce
Berkshire Hathaway
Data sourced from the agency's DesignRush profile
INDIRAP Reviews & Testimonials
Tonia Barber
Review from Google
5.0★
Tonia Barber's Review Sourced from Google
Huge thank you to INDIWRAP for beautifully capturing our AKLA Chicago experience. Their team was thoughtful, creative, and wonderful with our students throughout the process. The culmination film they created was deeply moving and perfectly reflected the spirit, energy, and heart of the program. We are incredibly grateful for their talent and partnership.
Barbara Siargos
Review from Google
5.0★
Barbara Siargos's Review Sourced from Google
Great experience working with Indirap for our video/photography for our business! Right from the start, they made us feel that they understood exactly what we needed and confident that they would seamlessly execute their plan. They were fun to work with throughout, asked for and accepted feedback during the editing process, and gave us the results we were hoping for. Highly recommend!
Hannah Gray
Review from Google
5.0★
Hannah Gray's Review Sourced from Google
We had a fantastic experience working with INDIRAP for event photography and video. Julian was incredibly professional and took the time to understand our shot list ahead of the event.
On-site, his team captured everything we asked for and more. They were friendly, organized, and truly went above and beyond to make sure we got the content we needed. Highly recommend working with them!
Reviews verified by DesignRush and sourced from the agency's profile
View All Reviews
Specialized Social Media Content + Marketing Agency
As a leading social media marketing agency, we excel in crafting premium, data-driven campaigns designed to build brand personality and drive conversions. Our social-first approach covers everything from creative strategy, production, and editing to ad buying, making us the go-to marketing agency for brands...
Top Services:
Social Media Marketing
Video Marketing
Media Buying
Location
Austin, Texas
Number of Employees
Under 49
Average Hourly Rate
$200/hr
Minimal Budget
$10,000 - $25,000
Faceplant Creative Services
Social Media Marketing
Video Marketing
Media Buying
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Indigo Studio is a boutique social media marketing agency based in New Jersey, specializing exclusively in hospitality and F&B brands. By combining creative storytelling, content production, and performance marketing, the agency helps restaurants, venues, and hospitality businesses stand out and drive real...
Top Services:
Digital Strategy
Graphic Design
Creative Services
Branding
Logo Design
Show more
Location
Roselle Park, New Jersey
Number of Employees
Under 49
Average Hourly Rate
$70/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
1 Project Listed
Indigo Studio Services
Digital Strategy
Graphic Design
Creative Services
Branding
Logo Design
Social Media Marketing
Content Marketing
Media Buying
Business Consulting
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
F45 Training
Agatha
Cin Cin
Boutique Catering
Loud
Autobar
Old City
Connecta
Hip Pop
ALCO
Data sourced from the agency's DesignRush profile
Indigo Studio Reviews & Testimonials
Mia
Review from Google
5.0★
Mia's Review Sourced from Google
The best social media and marketing team when it comes to creating content, visual design and strategic consulting. And everyone is so professional and friendly!
Nicole E
Review from Google
5.0★
Nicole E's Review Sourced from Google
Working with this digital marketing agency has been nothing short of exceptional. From the very beginning, their team demonstrated a deep understanding of our goals and crafted a strategy that felt both tailored and forward-thinking. Every step of the process was handled with professionalism, creativity, and a genuine commitment to delivering results.
What truly sets them apart is their ability to combine data-driven insights with innovative ideas. Our online presence has grown significantly, engagement has soared, and we’ve seen measurable improvements in conversions and brand visibility. They don’t just execute campaigns—they continuously optimize, refine, and push for better outcomes.
Communication has been seamless throughout. The team is responsive, transparent, and always willing to go the extra mile to ensure clarity and success. It’s rare to find a partner that feels like an extension of your own team, but that’s exactly what they’ve become for us.
If you’re looking for a digital marketing partner that is reliable, strategic, and truly invested in your success, this is the company to choose. Highly recommended.
Ryan Hamze
Review from Google
5.0★
Ryan Hamze's Review Sourced from Google
Very pleased with their services, will be using them on a regular basis for my business.
Reviews verified by DesignRush and sourced from the agency's profile
View All Reviews
We Are a Digitally-Inspired Advertising Agency That Grows Hospitality Brands.
The most seasoned digital agency in the food service sector is Dreambox, to put it simply. collaborating with more than a hundred local and national brands. For brand-conscious restaurants looking to reach customers in the most creative, reliable, and secure ways possible, Dreambox has quickly established...
Top Services:
Digital Marketing
Social Media Marketing
Graphic Design
Branding
Media Buying
Show more
Location
San Dimas, California
Number of Employees
Under 49
Average Hourly Rate
$199/hr
Minimal Budget
$10,000 - $25,000
Dreambox Services
Digital Marketing
Social Media Marketing
Graphic Design
Branding
Media Buying
Content Marketing
Digital Services
Web Development
Web Design
Digital Strategy
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
We combine strategy, creativity, technology, and data to uncover opportunities, accelerate growth, and deliver measurable business results...
Top Services:
Digital Marketing
Digital Services
Digital Strategy
SEO
Web Development
Show more
Location
Dallas, Texas
Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Agency Creative Services
Digital Marketing
Digital Services
Digital Strategy
SEO
Web Development
Media Buying
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
TGIFridays
Salience TMS Neuro
Total Wellness & Bariatrics
Lightbeam Health Systems
Stryker
Benkei Ramen
Ferrini Boots
MillionAir Dallas
Chili's
Panera Bread
Data sourced from the agency's DesignRush profile
Agency Creative Reviews & Testimonials
Christina Hoffman
Review from Google
5.0★
Christina Hoffman's Review Sourced from Google
Agency Creative has been instrumental in our rebranding efforts. From the renaming process to a full website redesign, the AC team effectively captured our personality and culture and brought it to life. Plus, they're a joy to work with!
Mark Heymann
Review from Google
5.0★
Mark Heymann's Review Sourced from Google
The team did a solid job in helping us position and reposition two companies and one new product that we are introducing to the marketplace. Good listeners coupled with creative energy led to a successful intervention.
Garrett Barr
Review from Google
5.0★
Garrett Barr's Review Sourced from Google
Agency Creative did outstanding work on our rebrand. They mindfully delved into our company and vision, and the result is a brand that will serve us well for years. A truly creative and personable team that I would recommend to anyone.
Reviews verified by DesignRush and sourced from the agency's profile
View All Reviews
The OneBillion! Agency isn't your typical agency. We're a marketing effectiveness shop helping brands grow through data-driven, customer-centric, and results-oriented marketing campaigns...
Top Services:
Creative Services
Market Research
Branding
eCommerce
Web Design
Show more
Location
New York City, New York
Number of Employees
Under 49
Average Hourly Rate
$500/hr
Minimal Budget
$10,000 - $25,000
OneBillion! Agency Services
Creative Services
Market Research
Branding
eCommerce
Web Design
Media Buying
Video Production
Social Media Marketing
SEO
Public Relations
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Offering Social Media & Digital Marketing, Advertising, And Branding Services. Brogan Tennyson Group goes all in for their clients with visionary thinking, ahead-of-the-curve imagery and a proven ability to attract the perfect customer...
Top Services:
Digital Marketing
Branding
Video Production
Advertising
Digital Services
Show more
Location
Trenton, New Jersey
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
$10,000 - $25,000
Brogan Tennyson Group Services
Digital Marketing
Branding
Video Production
Advertising
Digital Services
Logo Design
Media Buying
Social Media Marketing
Creative Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
What services do media buying agencies in the United States provide?
These types of agencies help brands with:
Performance-focused digital campaigns: High-demand campaigns across Meta, TikTok, YouTube, Search, and CTV, prioritizing short-form video and measurable, creative-led performance.
Full-funnel paid media tied to creative-led campaigns: Roughly 60% to 70% of clients bundle creative and media for faster cycles, fewer handoffs, and performance-built creative.
Programmatic and CTV packages: Growing rapidly, with challenger brands investing $15K to $150K per month for scalable reach, automated targeting, and measurable lift.
Paid social advertising: Cross-platform campaigns delivering 1% to 2% average conversion rates, with top performers exceeding 3% on Meta and TikTok.
Audience & competitive analysis: Audience research and competitor benchmarking to guide budget allocation and identify the highest-ROI channels.
Analytics & performance reporting: Real-time KPI tracking, A/B testing, and optimization across impressions, CPM, CTR, conversions, ROAS, and attribution paths.
How much do media buying services in the US cost?
Most media buying agencies charge between $100 and $150 per hour. They rely on a mix of retainers, spend-based fees, and setup costs, depending on scope and complexity.
These numbers are based on industry research and expert insights from Colormatics:
Fee Type
Typical Cost Range
Notes
Monthly retainer
$1,500 to $10,000
Based on complexity and channel mix
% of media spend
10% to 20%
Scales with spend and performance scope
One-time setup fee
$1,500 to $3,000
Tracking, pixels, dashboards, QA
Hourly rate
$100 to $150+
Specialized strategy or audits
Beyond agency fees, overall campaign budgets vary significantly based on scale, channels, and timelines. The table below outlines common budget ranges for different types of media buying engagements.
Campaign Type
Budget Range
Typical Scope
Pilot campaigns
~$25,000
1 to 2 platforms, short run
Integrated campaigns
$50,000 to $300,000
Multi-channel, performance tracking
Large/national campaigns
Up to $500,000
12 to 24 weeks, heavy media mix
When can clients expect ROI from paid media campaigns?
ROI timelines vary by channel based on learning cycles, inventory dynamics, and optimization requirements. This table outlines when early performance signals usually appear and when results tend to stabilize.
Channel
Early Signals
Stable Performance
Paid social
7 to 21 days
30 to 45 days
Google Search
3 to 10 days (with volume)
8 to 12 weeks
YouTube
5 to 10 days
3 to 4 weeks
CTV/Programmatic
4 to 8 weeks
10 to 12 weeks
What are the typical timelines for media buying projects from planning to launch?
Project timelines depend on campaign scale, creative complexity, and channel mix. These are typical expectations from strategy and setup through launch and ongoing optimization.
Campaign Size
Planning & Setup
Build & QA
Optimization Cadence
Total Timeline
Small-scale
1 to 2 weeks
3 to 5 days
Weekly
4 to 8 weeks
Mid-size
2 to 3 weeks
1 week
2-3× weekly
8 to 12 weeks
Large/Multi-channel
3 to 5 weeks
1 to 2 weeks
Daily
12 weeks to 6 months
What KPIs should your business track when working with these agencies?
When working with a media buying agency in the US, KPIs should be selected to reflect both media efficiency and business impact, ensuring performance is measured beyond surface-level engagement.
Key KPIs to monitor include:
Impressions, reach, frequency, and CPM to assess delivery efficiency and audience exposure
Click-through rate (CTR), cost per click (CPC), engagement rate, and video completion rate to evaluate creative and audience relevance
Conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), and customer acquisition cost (CAC) to measure profitability and scalability
Attribution coverage, assisted conversions, and incrementality to understand paid media’s true contribution across channels
Budget pacing, spend utilization, and testing velocity to gauge operational discipline and optimization effectiveness
ReceiveProposals
For your project
1
Specify your budget, timeline and project requirements
2
Our experts curate a list of up to 5 most qualified candidate agencies
3
We connect you with them so you can choose the most suitable partner
.png)
.png)
.png)
Proposals