McKay Advertising + Activation Overview

Number of Employees
Under 49
Minimal Budget
Inquire
Average Hourly Rate
$125/hr
Year Founded
2005
DATA FUELED ADVERTISING

Passionate About the ResultWe help to simplify the digital landscape for our customers.

When you soup it down, LinkedIn is the new Networking/Trade shows – Google Search is the new Yellow Pages – Facebook is the new Socializing & YouTube/VPR is the new TV.

The positive difference with these technologies is that MA+A can show you trackable sales and revenue. It doesn’t have to be that complicated.

McKay Advertising + Activation(MA+A) inagural season was in 2005. MA+A has developed one of the most unique advertising agency experiences for clients, employees, and associates. 

Bob McKay is a fixture at AdTech, Mobile Marketing, and other digital events. He is a member of the Forbes’ Agency Council and has ongoing articles being published on Forbes.com. He created with partners USFSP DJD and the Tampa Bay Times the “Communicate 2012” event. This conference included participation from Pandora and Time Inc., was a “deep dive” into the social and digital media landscape.
MA+A, with their Google Partnership, has held over 32 different learning events for the community and advertising clients. MA+A has been elected to be part of Inc 5000 (2016, 2017), USF Fast 56 Class (2013, 2015, 2016,2017), Google All Star Agency 2015, and Google Premier Partner inaugural class 2016 – TFN.

McKay takes a serious look at new technologies, how they are currently being consumed, and the ability to attribute revenue through their marketing usage. This fresh approach allows the agency, media, and clients, to experience more positive engagement that leads to ROI. MA+A is known as an authority in the media community and by clients alike.



Headquarters
1517 East 7th Avenue #F, Tampa, Florida 33605, United States

McKay Advertising + Activation Services

  • 360° Digital Services
  • Advertising
  • Web Design
  • Digital Marketing
  • PPC
  • Social Media Marketing
  • Video Marketing
  • Integrated Marketing
  • Email Marketing
  • Marketing Analytics & Big Data
  • Amazon Marketing
  • eCommerce Marketing

McKay Advertising + Activation Portfolio

  • McKay Advertising + Activation - Cybercon Florida: A LinkedIn Success
    Digital Marketing
    Cybercon Florida: A LinkedIn Success
  • McKay Advertising + Activation - Boundless Ticket Sales
    Digital Marketing
    Boundless Ticket Sales

McKay Advertising + Activation Team Bios

  • President. Owner. CEO
    Bob McKay
    President. Owner. CEO
    Bob McKay founded McKay Advertising + Activation in 2005. He has developed one of the most unique advertising agency experiences for clients, employees, and associates. A graduate of the University of South Florida, his 28 years in media are decorated with a long track record of success.
  • Director of Sales + Acquisition
    Eric Ortiz
    Director of Sales + Acquisition
    Eric is a graduate of the University of South Florida, where he majored in Communications and minored in Psychology. His ability to provide partners with both extensive insight and attention to detail gives him an upper hand in meeting a clients’ specific needs.
  • Director of Social Advertising
    Alex Andrews
    Director of Social Advertising
    A summa cum laude graduate from the University of South Florida with a Bachelor’s in Psychology and a minor in Communications, Alex has plenty of experience in analysis. Working as a research assistant throughout college, Alex gained many insights into the design + modeling of experiments.
  • Director of Content Strategy + Market Research
    Christian Bayne
    Director of Content Strategy + Market Research
    Christian is a two-time graduate of the University of Tampa, where he obtained his Bachelor’s Degree in Advertising & Public Relations and his MBA-Marketing. Born on the island of Trinidad & Tobago, Christian has been involved in the advertising world since 2009.
  • Director of Digital Media
    Matt Giardino
    Director of Digital Media
    Matthew, who was born disabled, has never let anything get in his way of achieving his goals. He is a graduate of the University of South Florida and is a certified Google AdWords and Google Analytics professional, as well as a Hootsuite Certified Social Marketer.
  • Digital Platform Manager
    Loc Pham
    Digital Platform Manager
    Without sacrificing any of his daily trips to the local coffee shop, Loc graduated with an advertising degree from the University of South Florida. Fueled by sushi and caffeine, he landed the Platform Manager role and took on a position brainstorming digital tactics for McKay.
  • Senior Level Designer
    Dawn Clark
    Senior Level Designer
    Dawn is a graphic and web designer with over 10 years of experience. Her passion for design shines through in her professionalism, attention to detail, and spectacular work. She loves to get the creative juices flowing to help your business display a proper corporate identity.
  • Senior Media Buyer
    Megan Conison
    Senior Media Buyer
    Megan is a graduate of the University of Akron, where she obtained her Bachelor’s Degree in Visual Arts and a double minor in Consumer Marketing and Fashion Merchandising. She is Google Ad Certified and Google Analytics experienced and worked at Home Shopping Network out of college.

McKay Advertising + Activation Clients

  • Tampa BayLightning
  • Johns Hopkins All Children's Hospital
    Johns Hopkins All Children's Hospital
  • Gator Cases
  • USF
  • Florida Center for Cyber Security
  • Gaparilla Music Festival
  • Straz Center
  • The James Museum of Western and Wildlife Art
  • 1st Home Bank

McKay Advertising + Activation Awards

  • McKay Advertising + Activation - Award 1
  • INC 5000 2016,2017

McKay Advertising + Activation Reviews

Submit a review
  • Jenny Beadle Broadbent

    Jenny Beadle Broadbent

    Marketing Director at Woodie's Wash Shack

    Website & Digital Advertising
    Project Type: Advertising Agencies
    Review Date: 18 June, 2022
    The McKay is one of the most dynamic and professional teams I have ever worked with! Their customer service is exceptional. They go out of their way to ensure that our campaigns are successful, our messaging is consistent, and everything is on-brand. They also supply us with data to evaluate and optimize every campaign. The website they built for us has won multiple awards. I simply can't praise McKay enough!!
    Rating:
    • Work Quality:
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    The McKay is one of the most dynamic and professional teams I have ever worked with! Their customer service is exceptional. They go out of their way to ensure that our campaigns are successful, our messaging is consistent, and everything is on-brand. They also supply us with data to evaluate and optimize every campaign. The website they built for us has won multiple awards. I simply can't praise McKay enough!!
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