McKay Advertising + Activation
Data-Fueled Advertising.
1517 East 7th Avenue #F, Tampa, Florida 33605, United Stateshttp://www.mckayadvertising.com
McKay Advertising + Activation Overview
- Number of Employees
- Under 49
- Minimal Budget
- Inquire
- Average Hourly Rate
- $125/hr
- Year Founded
- 2005
Passionate About the ResultWe help to simplify the digital landscape for our customers.
When you soup it down, LinkedIn is the new Networking/Trade shows – Google Search is the new Yellow Pages – Facebook is the new Socializing & YouTube/VPR is the new TV.
The positive difference with these technologies is that MA+A can show you trackable sales and revenue. It doesn’t have to be that complicated.
McKay Advertising + Activation(MA+A) inagural season was in 2005. MA+A has developed one of the most unique advertising agency experiences for clients, employees, and associates.
Bob McKay is a fixture at AdTech, Mobile Marketing, and other digital events. He is a member of the Forbes’ Agency Council and has ongoing articles being published on Forbes.com. He created with partners USFSP DJD and the Tampa Bay Times the “Communicate 2012” event. This conference included participation from Pandora and Time Inc., was a “deep dive” into the social and digital media landscape.
MA+A, with their Google Partnership, has held over 32 different learning events for the community and advertising clients. MA+A has been elected to be part of Inc 5000 (2016, 2017), USF Fast 56 Class (2013, 2015, 2016,2017), Google All Star Agency 2015, and Google Premier Partner inaugural class 2016 – TFN.
McKay takes a serious look at new technologies, how they are currently being consumed, and the ability to attribute revenue through their marketing usage. This fresh approach allows the agency, media, and clients, to experience more positive engagement that leads to ROI. MA+A is known as an authority in the media community and by clients alike.
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McKay Advertising + Activation Services
Digital Marketing Expertise
- Construction Marketing
- Digital Advertising
- Integrated Marketing
- Marketing Analytics
- SEM
Media Buying Expertise
- Media Planning
PPC Expertise
- Google Ads
SEO Expertise
- Technical SEO
Industries
- Food and Beverage
- Construction
- Hospitality
- Entertainment
Client Types
- Small Businesses
- Medium Businesses
McKay Advertising + Activation Portfolio
Digital Marketing
Cybercon Florida: A LinkedIn Success
Digital Marketing
Boundless Ticket Sales
McKay Advertising + Activation Reviews
Reviews from Google Maps and DesignRush are available on this profile.
All reviews
- All reviews
- Google reviews
- DesignRush reviews
The McKay is one of the most dynamic and professional teams I have ever worked with! Their customer service is exceptional. They go out of their way to ensure that our campaigns are successful, our messaging is consistent, and everything is on-brand. They also supply us with data to evaluate and optimize every campaign. The website they built for us has won multiple awards. I simply can't praise McKay enough!! "Project Name: Website & Digital Advertising
- Project Type:
- Advertising
- Company size:
- 100 - 249
- Industry:
- Automotive
The McKay team has been amazing to work with and has done an excellent job helping us launch our new digital campaign. The account team has been with us every step of the way including helping us rebuild the website, digital brand, and content to drive revenue. I would highly suggest contacting them to discuss your digital marketing needs. "Rachel Scharfman's Review Sourced from Google
Top notch agency doing some really innovative things with activation and retargeting. We've worked with McKay on a few mutual client projects and they always come to the table with knowledge of the latest trends, technology, and best practices for a successful campaign. Plus they always track results and ROI to ensure ad dollars are well spent. Solid team! "Andrew Lee's Review Sourced from Google
McKay Advertising & Activation did an outstanding job of driving traffic and registrations to our event. Using only half the budget of the previous year, we saw a 24% increase in ticket sales and, more importantly, a 30% increase in attendance, indicating that our ads were getting to the right people. They provide insight and guidance throughout the process to ensure you are getting the most out of your digital advertising dollars--no "set it and forget it" happening here. Highly recommend. "Cyber Florida's Review Sourced from Google
I have done a great deal of work with local advertising agencies and in my experience McKay Advertising is the premier expert in digital advertising. They also have a wonderful tool, the Digital Communications Audit (DCA), that can help advertisers better understand their digital strengths and weaknesses. They don't just do ads, but help clients better understand and optimize their digital strengths and weaknesses. "Loyd Pettegrew's Review Sourced from Google
McKay Advertising + Activation is one of the most forward thinking advertising agency I have experienced. Bob McKay's vision goes beyond marketing/advertising and is more about delivering business outcomes that are predictable and transparent. ROI Marketing! "Aakash Patel's Review Sourced from Google
McKay Advertising + Activation Team Bios
Bob McKay
President. Owner. CEO
Bob McKay founded McKay Advertising + Activation in 2005. He has developed one of the most unique advertising agency experiences for clients, employees, and associates. A graduate of the University of South Florida, his 28 years in media are decorated with a long track record of success.
Eric Ortiz
Director of Sales + Acquisition
Eric is a graduate of the University of South Florida, where he majored in Communications and minored in Psychology. His ability to provide partners with both extensive insight and attention to detail gives him an upper hand in meeting a clients’ specific needs.
Alex Andrews
Director of Social Advertising
A summa cum laude graduate from the University of South Florida with a Bachelor’s in Psychology and a minor in Communications, Alex has plenty of experience in analysis. Working as a research assistant throughout college, Alex gained many insights into the design + modeling of experiments.
Christian Bayne
Director of Content Strategy + Market Research
Christian is a two-time graduate of the University of Tampa, where he obtained his Bachelor’s Degree in Advertising & Public Relations and his MBA-Marketing. Born on the island of Trinidad & Tobago, Christian has been involved in the advertising world since 2009.
Matt Giardino
Director of Digital Media
Matthew, who was born disabled, has never let anything get in his way of achieving his goals. He is a graduate of the University of South Florida and is a certified Google AdWords and Google Analytics professional, as well as a Hootsuite Certified Social Marketer.
Loc Pham
Digital Platform Manager
Without sacrificing any of his daily trips to the local coffee shop, Loc graduated with an advertising degree from the University of South Florida. Fueled by sushi and caffeine, he landed the Platform Manager role and took on a position brainstorming digital tactics for McKay.
Dawn Clark
Senior Level Designer
Dawn is a graphic and web designer with over 10 years of experience. Her passion for design shines through in her professionalism, attention to detail, and spectacular work. She loves to get the creative juices flowing to help your business display a proper corporate identity.
Megan Conison
Senior Media Buyer
Megan is a graduate of the University of Akron, where she obtained her Bachelor’s Degree in Visual Arts and a double minor in Consumer Marketing and Fashion Merchandising. She is Google Ad Certified and Google Analytics experienced and worked at Home Shopping Network out of college.
McKay Advertising + Activation Clients
McKay Advertising + Activation Awards
