Searching for a credible B2B PPC agency to drive high-quality leads and conversions to your business? Browse our list of top B2B PPC companies, verified via a range of services, awards and recognitions, portfolios, industry reputation, pricing, and client reviews. Use our filters to refine your search by location, pricing, team size, and other criteria.
We have compiled this list of top 10 B2B PPC agencies after analysing the case studies, services, pricing, and team expertise of over 1,000 companies. Explore each agency’s specialization and success stories to commence your search.
The Number 1 B2B PPC Agency as Selected by DesignRush Is...
Notable clients: Congruity360, Zoominfo, Sendoso, Chili Piper, New Relic
Directive is a B2B PPC agency specializing in high-performance paid media strategies that drive qualified traffic and revenue. The company uses deep audience targeting, total addressable market (TAM) modeling, data-backed ad spend allocation, and continuous optimization to maximize pipeline growth. Through its expertise in paid search, account-based marketing (ABM), and retargeting tactics, it helps businesses reduce ad spend waste and capture high-intent buyers. Directive invests $2.2 million annually in research and development, testing all marketing tactics before endorsing them to clients.
Directive Success Story
Challenge: Software company Congruity360 struggled to maintain a steady pipeline from organic traffic alone, as its website had low conversion rates. It needed a comprehensive strategy to grow leads and meet its goal of 150 booked meetings within one business year.
Solution: Directive revamped Congruity360's site architecture for better conversion and launched paid media campaigns, including LinkedIn Conversation Ads. The B2B PPC company expanded the site’s resource center with JTBD (Jobs to Be Done)-targeted content and used specific personas for both organic and paid campaigns.
Results: The paid strategy and specialized content led to a 50% increase in organic leads year-over-year (YoY), an 83% reduction in cost per sales qualified lead (SQL), and a 75% increase in SQLs. The campaigns also exceeded the original lead generation goals by nearly 500%.
B2B PPC agency TripleDart caters primarily to SaaS companies, helping them drive pipeline growth and maximize ROI. Its suite of services includes paid search, pad social, ad creative, landing pages optimization, conversion tracking and reporting, competitor analysis, and campaign strategy and management. The agency has a proven track record of delivering 3x revenue for every dollar spent on ads and generating over 100,000 SQLs for SaaS clients. Its team of 50+ paid media specialists and marketing experts uses tested playbooks to optimize and scale campaigns effectively, with their specialty extending to Google, LinkedIn, and Meta ads.
TripleDart Success Story
Challenge: Media asset management company ImageKit struggled with high customer acquisition costs, with its cost per SQL (CPSQL) standing at $1,500, which the company sought to reduce. It also faced low conversion rates due to poor quality leads and outdated account structures that were driving up costs and limiting campaign effectiveness.
Solution: Improving the client's CPSQL, SAL (sales accepted lead), and MQL (marketing qualified leads) was central to TripleDart's strategy, with priority on account hygiene, addressing structural issues, and optimizing ad spend. The B2B PPC agency also expanded ImageKit’s focus to new customer categories and refined lead quality by targeting higher-value prospects while minimizing wasted spend on irrelevant leads.
Results: ImageKit successfully reduced its CPSQL from $1,500 to $900. The client’s SAL also saw a 40% improvement as more high-quality leads entered the sales pipeline. The campaign also generated 20 new MQLs through the category expansion.
NinjaPromo helps businesses amplify their reach and boost ROI through expertly managed pay-per-click campaigns. Specializing in a B2B PPC, its portfolio covers keyword research, campaign management, search and social advertising, display advertising, and content creation. With a focus on targeting qualified leads and optimizing ad spend, NinjaPromo uses multiple platforms like Google, LinkedIn, and Facebook to capture leads and drive conversions. Its team ensures every campaign is finely tuned to maximize return on ad spend (ROAS) and achieve set objectives.
NinjaPromo Success Story
Challenge: Insurtech company DiscoverMarket needed to improve lead generation and conversion rates across its hospitality segment. The company tasked NinjaPromo with creating a new landing page, PPC campaign, and CRO strategies to boost conversions from online ads.
Solution: NinjaPromo developed a comprehensive strategy covering PPC campaign management, landing page design, and CRO techniques. The team used Google and LinkedIn ads to target key stakeholders in the hospitality industry. The landing page was also enriched with clear calls-to-action and trust-building elements like customer stories and service benefits.
Results: The PPC campaign resulted in 1,226 clicks and 41 conversions, with a cost per click of $1.33. The landing page saw a 3.34% conversion, while the CRO adjustments led to a 12% conversion rate on the “Request a Demo” form. Mobile traffic conversions also improved by 18%.
Hey Digital aims to drive pipeline growth and maximize monthly recurring revenue (MRR) for SaaS companies. Empowered by a team of seasoned PPC experts, it delivers high-converting paid search and social campaigns across multiple platforms, including Google, Bing, LinkedIn, and Facebook, ensuring targeted reach and optimized ad spend. To amplify the campaign’s impact, Hey Digital conducts A/B testing and targets new audience segments to generate qualified traffic. The agency has collaborated with over 120 clients from different verticals, helping them drive higher ROAS.
Hey Digital Success Story
Challenge: Lokalise, a cloud-based localization business, struggled to increase trial signups through paid media despite leveraging Google ads and organic channels. The company sought a PPC partner to scale its paid campaigns, aiming to grow trial conversions and keep a low cost per trial.
Solution: Hey Digital revamped Lokalise's PPC strategy using custom ad creatives, manual bid management, and campaign restructuring. The B2B PPC agency deployed targeted bidding strategies on Google Ads, restructured existing Facebook Ads for higher trial conversions, and capitalized on Bing's lower CPC for cost-effective reach. It also implemented a negative keyword strategy and conversion tracking fixes to boost overall performance.
Results: The consolidated efforts led to a 250% growth in trial signups. Google trials grew by 229%, and Facebook and Bing cost per acquisition (CPA) decreased by 90% and 21%, respectively, with trial volume registering a considerable surge on all platforms.
Notable clients: Kadence International, Open Banking, ENABLIT, Exasol, Telefonica
Clarity Performance focuses on paid search, social, and display campaigns, using platforms like Google Ads and LinkedIn for targeted lead generation. With a strong emphasis on quality over quantity, the agency aligns its strategies with buyer intent and account-based marketing (ABM) campaigns. For greater visibility, it grants each client access to a dedicated dashboard for viewing real-time data insights data from Google Analytics, Search Console, Google Ads, and other marketing automation tools.
Clarity Performance Success Story
Challenge: Kadence International struggled with low search engine rankings and limited lead generation. Despite its strong industry presence, its website wasn’t attracting enough traffic, and the user experience (UX) was not optimized for conversions.
Solution: After a thorough research and data analysis, Clarity Performance devised targeted paid and SEO strategies to capture qualified leads. The company launched paid search and social ads, made UX improvements, and implemented on-page and technical SEO tactics to enhance lead qualification and website performance.
Results: The integrated strategy drove a 2,209% increase in search rankings and a 775% increase in lead generation. Meanwhile, improvements to the website's UX, combined with the SEO and PPC strategies, contributed to over £1.5 million in the client's sales pipeline.
Notable clients: OpsGuru, Bow River Hearing, InterClean, Bright Wire, Carbon60
Konstruct Digital is on a mission to help businesses generate qualified leads while maximizing return on ad spend (ROAS). The B2B PPC agency provides expertise in complex B2B sales cycles and increasing qualified lead volumes, with a focus on paid search, social media, and display advertising. Its team uses in-depth keyword research, advanced targeting, and ROAS-centered optimization tactics to improve conversion rates and drive high-quality traffic.
Konstruct Digital Success Story
Challenge: Cloud consulting company OpsGuru was ambitious to become a dominant player in its highly competitive niche. The company's key objective was to find a team that understands its technical services and can devise paid campaigns to make it agile enough to compete against major competitors like AWS and Google Cloud.
Solution: Konstruct Digital’s efforts were centered on optimizing Google Ads campaigns by refining keyword targeting, improving ad copy, and adjusting campaign settings to maximize return on ad spend. The PPC tactics were intended to ensure OpsGuru’s budget was directed toward the most lucrative opportunities while avoiding outdated or irrelevant search terms.
Results: Konstruct Digital’s strategies led to a 219% rise in form submissions, a 1,113% increase in website discoverability on Google, and a 21.45% decrease in cost per click (CPC) for Google Ads. Notably, OpsGuru acquired more than 1,900 new LinkedIn followers within one year.
Notable clients: Harris Insights and Analytics, Marriott, The New York Times, Airbnb, Adobe
Go Fish Digital is a B2B PPC agency offering expertise in Google Ads, Bing Ads, Performance Max, eCommerce display advertising, and paid social strategies. Its portfolio extends to PPC ad design and landing page development services intended to maximize visibility, conversions, and ROI. The company combines in-depth market research, competitive analysis, and retargeting to create effective, data-driven campaigns that maximize ROAS.
Go Fish Digital Success Story
Challenge: Harris Insights and Analytics wanted to increase brand awareness and stimulate warm lead generation. The company competed in a highly saturated market, so boosting its visibility was the biggest challenge.
Solution: Go Fish Digital devised an SEM strategy focused on data-driven research, competitor analysis, and market trends. Using a test-spend approach, the agency maximized the budget efficiency and identified the highest-performing channels. Go Fish Digital continuously refined campaigns, focusing on Google Ads and other key PPC platforms to drive maximum ROI.
Results: The strategy delivered a 100% ROI within the first 60 days. Over the next six months, the client achieved a 260% return on ad spend (ROAS), generated $220,000 in revenue, and tripled its conversion rates.
Notable clients: MyFlyRight, Rare Carat, Nebeus, Maison 21G, 4over4
B2B PPC agency Netrocket helps businesses attract high-quality leads through Google Ads, strategic keyword targeting, and audience segmentation. Its flagship PPC portfolio extends to A/B testing, geotargeting, and real-time campaign adjustments. The team monitors campaigns in real-time, making strategic adjustments to ensure optimal performance and maximize profitability.
Netrocket Success Story
Challenge: A business expansion services company in Ukraine tried running Google Ads campaigns, but within two months, it generated only 63 conversions at a high cost per lead. The ad performance was further affected by the high industry competition and a lack of proper keyword targeting.
Solution: To increase the client's leads while reducing acquisition costs, Netrocket launched highly targeted search campaigns and implemented a nuanced bidding strategy. The company optimized ads with precision targeting, responsive formats, and competitive campaigns while rigorously testing landing pages with different lead magnets. It also deployed Smart Campaigns to maximize cost efficiency.
Results: The campaigns achieved significant results — conversions increased 5.5 times, generating 348 leads in just two months. The cost per conversion dropped from 545 UAH to 167 UAH, more than doubling the client’s budget efficiency.
Notable clients: Chelsea Football Club, Canon, NTT Data, Henkely, Kartago.hu
Advant Technology is a global B2B PPC agency focused on demand generation for tech companies. Using a data-driven, audience-first approach, it excels at precision targeting and advanced bidding strategies. Its expert team uses real-time analytics to optimize Google Ads, programmatic displays, video, and social advertising campaigns. The agency has managed over 364 campaigns for clients in 61 countries.
Advant Technology Success Story
Challenge: Chelsea Football Club (Chelsea FC) faced a slowdown in sales for its corporate hospitality packages, which offer exclusive matchday experiences. The club previously relied on outdoor advertising to promote the packages, but as the approach was underperforming, it sought a cost-effective solution to reach B2B clients and maximize the advertising budget.
Solution: Advant Technology implemented a B2B lead generation strategy using display banners. The agency focused on geo-location and IP address database targeting to reach the relevant audience. In the retargeting phase, the B2B PPC company focused on visitors who had interacted with Chelsea’s website but had not converted yet.
Results: The campaign recorded over 1.1 million impressions, with a click-through rate of 0.17%, surpassing the industry standard of 0.1%. The conversion rate also exceeded expectations, delivering 150% above forecast.
Powered by Search propels SaaS businesses’ MRR through data-driven, results-focused strategies. The agency uses an omnichannel approach, spanning paid media campaigns across Google, LinkedIn, and Facebook to capture leads and drive conversions. Powered by Search’s core philosophy revolves around reducing inefficiencies in ad spend while maximizing ROI. Its methodology promises tangible results in 90 days or less, with clear forecasting and scalable strategies that ensure predictable revenue growth.
Powered by Search Success Story
Challenge: ThreatX, a cybersecurity SaaS company, struggled to scale inbound leads from paid media and generate reliable opportunities, making it tough to justify its marketing spend. The company's existing strategies proved non-lucrative, yielding only 1-2 inbound demo requests per month.
Solution: Using the Predictable Growth Model, Powered by Search implemented a data-driven, omnichannel marketing system focused on paid and organic search to stimulate inbound demo requests. The B2B PPC company launched Google Search and LinkedIn ads. It also optimized the user journey with tailored content and SEO.
Results: ThreatX saw a 1200% increase in paid media opportunities and a 44x growth in SQL volume, creating a predictable, scalable pipeline that contributed to considerable revenue growth.
Each agency listed on DesignRush is assessed for industry expertise and customer testimonials are evaluated in order to provide you with a vetted selection. Certain listings represent paid partnerships.
Elit-Web is a pay-per-click firm running Google Search, Shopping, Display, Performance Max, and video ad campaigns, with weekly and monthly Looker Studio reporting included in every engagement. It has served 500+ businesses, with an average client ROI of 220%...
Location
Schaumburg, Illinois
Number of Employees
100 - 249
Average Hourly Rate
$30/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
47 Projects Listed
Elit-Web Services
SEO
Digital Marketing
PPC
eCommerce
Social Media Marketing
Digital Strategy
Email Marketing
CRO
Digital Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
PatioLiving
LuxeDecor
Bedeck
MoneteRare
Bike Rent NYC
Bolt
REHAU
IKEA
KIVI
RentService24
Data sourced from the agency's DesignRush profile
Elit-Web Reviews & Testimonials
Volodymyr Hadalin
COO at Yarandin
5.0★
PPC Review from Volodymyr Hadalin
We were satisfied with the PPC services provided by the team. They took the time to understand our goals, set up the campaigns carefully, and communicated clearly throughout the project. The campaigns helped us improve the quality of traffic and generate more relevant inquiries. Overall, the collaboration was smooth and professional, and we would be happy to work with them again.
Vlad Komovich
BDM & Business Partnership at Peiko
5.0★
SEO Review from Vlad Komovich
We hired Elit-web to promote our project in several regional markets where competition was quite aggressive.
They took full responsibility for market and niche research, providing us with detailed technical documentation, a well-thought-out backlog, and visualization of user journeys.
What I especially liked was their approach to priorities. Elit-web didn't try to cover everything at once. They helped us identify the most important tasks, focusing on our long-term business goals, not just technical indicators. It felt like the team was genuinely interested in the success of our product, and not just closing another task.
Daria Hlavcheva
Head of Business Development at KeenEthics
5.0★
PPC Review from Daria Hlavcheva
Elit-Web helped us take our PPC campaigns to a completely new level. They very quickly understood our goals, prepared a clear strategy and launched advertising, which began to yield results from the first weeks. I was especially impressed by how the team combines classic PPC experience with AI tools.
Communication was easy and transparent: regular updates, clear analytics and quick reactions to any changes.
We received more quality leads at a lower cost, and cooperation was as comfortable as possible.
Reviews verified by DesignRush and sourced from the agency's profile
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Bird Marketing is a pay-per-click firm managing Google Ads, Bing Ads, Amazon Ads, and eCommerce PPC campaigns for clients across 50+ industries. It operates from offices in London, Essex, and Glasgow, and is suited for businesses seeking a full-service UK-based PPC partner...
Location
New York City, New York
Number of Employees
Under 49
Average Hourly Rate
$100/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
73 Projects Listed
Bird Marketing Services
SEO
Digital Marketing
Web Design
PPC
Web Development
WordPress Website Design
Social Media Marketing
Design Services
eCommerce Development
Branding
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
FirstData
Supermicro
St James's Place
Huawei
Cancer Research
Fiserv
Ordnance Survey
Moda Minx
Maze Rattan
Essex County Council
Data sourced from the agency's DesignRush profile
Bird Marketing Reviews & Testimonials
Olivia Lindeloo
Marketing Consultant at Ad Hoc Property Management
5.0★
Web Design Review from Olivia Lindeloo
We recently worked with Bird Marketing on the full design and build of our new website, and we are delighted with the entire experience. From the very beginning, the communication and support were excellent, and the end result is exactly what we were hoping for.
We want to give a special mention to Jess, who managed the design and was our main contact throughout the project. She made every stage feel smooth, clear and well supported. On the technical side, Call handled all of the development work and the Salesforce integrations with great skill. Everything functions perfectly and the technical delivery has been outstanding.
The team responded quickly every time we had a question or request. Even when the scope of the website changed during the project, Bird remained flexible, understanding and genuinely helpful. Their willingness to adapt made a real difference.
Now that the site is live, we are excited to continue working with Bird as we begin our SEO project, especially with Lewis, who we are very much looking forward to collaborating with.
Bird Marketing has been exceptional across design, development, communication and ongoing support. We are very happy with every aspect of the project and highly recommend their team.
Julio Amorim
CEO at Snappic
5.0★
SEO Review from Julio Amorim
We've been working with Bird Marketing for our PPC campaigns, and the results have been fantastic. Since they took over our Google Ads, we've seen a noticeable increase in qualified sales and a much better return on ad spend. The team is proactive, transparent with their reporting, and always looking for ways to improve our performance. Highly recommend them if you're looking to scale your paid search.
Brandon Watts
Marketing at Virtus
5.0★
Digital Marketing Review from Brandon Watts
Working with Bird Marketing has been a game-changer for our business growth. They didn't just turn on ads; they completely optimised our strategy to drive higher conversion rates. If you want to see real, measurable growth from your paid search, this is the team to call.
Reviews verified by DesignRush and sourced from the agency's profile
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The only digital marketing firm in the cosmos that concentrates on EXITS is WLDM!
WLDM is an intelligent, flexible, separated league of e-commerce business owners that collaborate with top talent in the field...
Location
Sheridan, Wyoming
Number of Employees
100 - 249
Portfolios Count
6 Projects Listed
White Light Digital Marketing Services
SEO
PPC
CRO
Digital Marketing
Big Data Analytics
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
raoptics.com
balooliving.com
zumanutrition.com
Data sourced from the agency's DesignRush profile
White Light Digital Marketing Reviews & Testimonials
Jordan Dorn
Co-Founder at Zuma Nutrition
5.0★
SEO Review from Jordan Dorn
We initially engaged WLDM for SEO. We have since used them for Google Ads, Facebook Ads and CRO. We really enjoy our relationship with WLDM, the team is really experienced and work well together as a complete marketing solution. They have our best interests in mind with everything they do.
Elizabeth Grojean
Founder at Baloo Living
5.0★
SEO Review from Elizabeth Grojean
I’ve worked with WLDM for over two years for SEO, PPC, and Conversion Rate Optimization. The team has been great at meeting the needs of our direct to consumer e-commerce brand by helping us leverage a multi- channel marketing approach. The output, communication and value are excellent.
Matt Maruca
Founder & CEO at Ra Optics
5.0★
SEO Review from Matt Maruca
Working with Brie and his team at WLDM has been great. We use them for SEO, Google Ads, and FB Ads and they have helped us gain direction around our digital marketing strategy AND provided great returns. WLDM is a high-level marketing agency with reasonable prices.
Reviews verified by DesignRush and sourced from the agency's profile
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Accelerate Your Business Success With #No. 1 Leading Digital Marketing Company
Harness our one-of-a-kind digital marketing solutions and leave a lasting impression on your clients. Marqade is the #1 digital marketing company that has delivered unmatched results to brands since its inception. We specialize in SEO, PPC, content marketing & quality lead generation...
Location
Alpharetta, Georgia
Number of Employees
50 - 99
Average Hourly Rate
$15/hr
Portfolios Count
3 Projects Listed
Marqade Inc Services
Branding
Design Services
Digital Strategy
Web Design
eCommerce Development
WordPress Website Design
Social Media Marketing
Email Marketing
Digital Marketing
SEO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Payoneer
Peachmind
Fort Dexon
Legendnt
TrustCasino.Pro
Nirvannadesigns
Apparelartist
Universal
SetVR XL-Unleashed
Avitasen
Data sourced from the agency's DesignRush profile
Marqade Inc Reviews & Testimonials
Harry Gill
Manager at MAC
5.0★
SEO Review from Harry Gill
Marqade helps us generate enhanced quality traffic via user-generated content. Content marketing is the backbone of any industry, bringing relevant traffic and conversion. The writing team at Marqade works hard to understand and produce top-notch writing copies. Highly recommended for content marketing services.
Savannah Nguyen
Owner at Digital Marketing Agency
5.0★
Digital Marketing Review from Savannah Nguyen
Marqade proved to be an efficient and professional online reputation management agency. They helped me organize data seamlessly and provided valuable support throughout the process. I highly recommend them to anyone looking for reliable reputation management services.
Rupam Khanna
Owner at Merakk
5.0★
PPC Review from Rupam Khanna
I am grateful to the Marqade services. If anyone seeks a digital marketing platform that can boost your business's online visibility over the internet and grow your business more, then my fellow buddies! Look no further than Marqade. A big thanks to the whole PPC team, who is working really hard to grow our business worldwide.
Reviews verified by DesignRush and sourced from the agency's profile
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Working to rid the world of bad design, one job at a time.
GMCI Creative is a full-service digital, print, web, video and experiental marketing and design agency that has been in Chicagoland since 1991. GMCI is a Certified Woman Owned Business. DUNS # 114578276. Cage ID 8FAF3...
Location
Elgin, Illinois
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
Under $1,000
Portfolios Count
4 Projects Listed
GMCI Services
Branding
Web Development
Graphic Design
Digital Marketing
Digital Services
Video Production
Web Design
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
United States Census
Mid America Corp
Balanced Environments, Inc.
Coca-Cola
Major League Baseball
School District U-46
Doctors of Physical Therapy
Brittain's Oil Express
Midwest Groundcovers
Judson University
Data sourced from the agency's DesignRush profile
GMCI Reviews & Testimonials
Gayle Kruckenberg
Sales Director at Balanced Environments, Inc.
5.0★
Web Development Review from Gayle Kruckenberg
Gilmore Marketing Concepts, Inc. has been a phenomenal asset to our company growth and brand awareness. From a full web site redesign to print work, digital marketing conception and creation as well as full picture marketing management we have been extremely pleased. We have experienced individual attention, speedy service and top notch creativity. They understand how to work with our team as well as our corporate branding.
Gayle Kruckenberg
Review from Google
5.0★
Gayle Kruckenberg's Review Sourced from Google
Gilmore Marketing Concepts, Inc. has been a phenomenal asset to our company growth and brand awareness. From a full web site redesign to print work, digital marketing conception and creation as well as full picture marketing management we have been extremely pleased. We have experienced individual attention, speedy service and top notch creativity. They understand how to work with our team as well as our corporate branding.
Len
Review from Google
5.0★
Len's Review Sourced from Google
So happy our company chose Gilmore Marketing for our marketing needs. The Gilmore team is so easy to work with, they have a magnificent imagination and vision to create stellar marketing products. I highly recommend.
Reviews verified by DesignRush and sourced from the agency's profile
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ICODA is a Digital Agency. We have been working on the crypto industry market since 2017 and have already participated in the launch of 50+ international projects...
Location
Bellevue, Washington
Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Portfolios Count
13 Projects Listed
ICODA Services
Digital Marketing
CRO
SEO
Social Media Marketing
Blockchain
Web Design
Web Development
Branding
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
TON
Floki
BingX
Filecoin
BC.GAME
Huobi Global
BOSAGORA
SaferMoon
ABCC
Vabble
Data sourced from the agency's DesignRush profile
ICODA Reviews & Testimonials
Клим Шилов
Review from Google
5.0★
Клим Шилов's Review Sourced from Google
Our co-operation with ICODA Digital Agency has been extremely positive. ICODA has supported us in the creation of graphics, advertising materials and print materials and has always shown the highest level of professionalism and reliability. We were particularly impressed by the creative design of the posters, which were not only innovative but also perfectly tailored to our needs. We can recommend ICODA without reservation and look forward to future projects with this dedicated team.
Daniel Ostin
Review from Google
5.0★
Daniel Ostin's Review Sourced from Google
We contacted this agency for help in promoting a project from the FinTech sphere. We are very grateful for the competent approach, comprehensive analytics and consulting on strategic issues! In addition, ICODA professionally provided a service for working with influencers, advertising traffic and maintaining social networks. Thank you!
Ethan Lee
Review from Google
5.0★
Ethan Lee's Review Sourced from Google
ICODA offers an outstanding experience, setting itself apart with unparalleled expertise and excellence in the industry. Their network of relationships and PR contacts is truly top-tier, making them a reliable partner for achieving exceptional results. Their services stand out for being trustworthy and consistently delivered with the highest quality standards, ensuring client satisfaction every step of the way.
Reviews verified by DesignRush and sourced from the agency's profile
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MagFellow is a global link building agency specializing in niche-specific backlinks. Our team crafts tailored strategies to boost your online authority and drive organic traffic. With operations in 42 countries, we offer comprehensive international link building solutions...
Location
Los Angeles, California
Number of Employees
Under 49
Magfellow Services
Content Marketing
Digital Marketing
SEO
PPC
Branding
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Omega High-Impact Print Solutions delivers professional print and digital marketing services with precision and creativity. From large format signage and direct mail to web design and marketing strategy, we help businesses stand out, connect with customers, and make a lasting impact. Omega helps...
Location
Egg Harbor Township, New Jersey
Number of Employees
100 - 249
Omega High-Impact Print Solutions Services
Print Design
Digital Marketing
Social Media Marketing
Design Services
Content Marketing
Email Marketing
Web Design
PPC
Branding
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Omega did an exceptional job brining our vision to life at Proshot Pickleball. We couldn’t be more pleased as a team with our decision to hire them and we have many more ideas that we plan to bring in Omega to create! Thanks Joe and Team Omega!
Lisa Swankoski
Review from Google
5.0★
Lisa Swankoski's Review Sourced from Google
I have been utilizing the services of Omega High-Impact Print Solutions for TackleDirect and Island Beach Gear for a few years now. Our Print Account Manager, Joe Wilsbach and the Omega team have always provided prompt estimates, solutions, and top-notch product delivery. Personable, reliable and highly recommended.
Marketing Calendar
Review from Google
5.0★
Marketing Calendar's Review Sourced from Google
Omega consistently produces the highest quality work and is always on (or ahead of) our deadlines - and it seems like there's nothing they can't handle. They communicate with us frequently, and their support and customer service are beyond par. Highly recommend!
Reviews verified by DesignRush and sourced from the agency's profile
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Lo Media Agency is a creative powerhouse specializing in captivating visual content, branding, and web development. We elevate brands with high-quality video production, innovative branding strategies, and state-of-the-art web design. Our team works closely with clients from concept to final execution...
Location
Tappan, New York
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
$1,000 - $10,000
Lo Media Group Services
Branding
Web Design
Video Production
Web Development
Digital Services
Digital Strategy
Digital Marketing
Video Marketing
Email Marketing
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Uprankd is a premium SEO agency helping mid and large companies scale with data-driven strategies. We deliver measurable growth, trustworthy service, and proven results. Partner with Uprankd to dominate search and maximize ROI...
Location
San Francisco, California
Number of Employees
Under 49
Average Hourly Rate
$100/hr
Minimal Budget
$1,000 - $10,000
Uprankd Services
Web Development
SEO
PPC
Digital Marketing
Social Media Marketing
Content Marketing
Advertising
eCommerce
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Notino
Entez
Elko
Molport
Valmiera Glass
Optibet
PrivateUpgrades
Georgia Facility Services
Ecoflow
Indexo
Data sourced from the agency's DesignRush profile
Uprankd Reviews & Testimonials
DISOP tv
Review from Google
1.0★
DISOP tv's Review Sourced from Google
Looks like they are out of business. No replies, but they took my money and never got any service.
Deins Slisans
Review from Google
5.0★
Deins Slisans's Review Sourced from Google
If you’re looking for marketing/seo company that actually cares about your results and not just their bottom line, you’ll like the guys over at Uprankd.
Great value for the money especially because they’re transparent so you’ll see what you’re paying for in reports they provide and more importantly - you’ll see results.
Jack Daniels
Review from Google
5.0★
Jack Daniels's Review Sourced from Google
I've done business with this agency on multiple occasions and the results have always been great. If you have a website, you can't go wrong here.
Reviews verified by DesignRush and sourced from the agency's profile
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The iOLab Digital Marketing Agency is Revolutionizing Businesses with Cutting-Edge Online Solutions. Employing a digital marketing firm that caters to enterprises might help your small company reach new heights. Gain a competitive advantage with solutions that are both cost-effective and efficient in terms of...
Location
Medford, New Jersey
Number of Employees
Under 49
Average Hourly Rate
$100/hr
Minimal Budget
$1,000 - $10,000
iOLab Services
Digital Marketing
Email Marketing
SEO
Social Media Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
App Development, Web Design, SEO, Digital Marketing & IT Consulting Since 2010
Infotyke Empowering Businesses with Technology
Infotyke is a full-service technology agency specializing in custom software development, web & mobile app solutions, and digital marketing. With over a decade of experience, we help businesses across industries leverage cutting-edge technology to driv...
Location
Indianapolis, Indiana
Number of Employees
Under 49
Average Hourly Rate
$24/hr
iNFOTYKE Services
Digital Marketing
Web Design
eCommerce Development
WordPress Website Design
Web Development
UI/UX Design
SEO
PPC
Mobile App Development
eCommerce
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
The Shillong Times
Bluenotes Group, Inc
Flags Media Ltd.
One+
Greenplast
Arcum Global
PSA Legal
JB Group
Data sourced from the agency's DesignRush profile
iNFOTYKE Reviews & Testimonials
Sandesh Kharat
Review from Google
5.0★
Sandesh Kharat's Review Sourced from Google
After planning to create a website for my company for a long time, I kept delaying it due to not finding the right Digital Marketing Agency. However, I discovered Infotyke through Google. After an online meeting with them, I was convinced they were the right team for the job. They developed an impressive website for my company, and I was really pleased with the team's support and professionalism.
Nipun Sharma
Review from Google
5.0★
Nipun Sharma's Review Sourced from Google
Best web developers I've ever meet. Mr. Rishabh, the owner is extremely polite and helpful. My whole portfolio website is possible just because of him and that too just by sitting at my home!
The best choice if anyone wants to design and develop any kind of website.
nikhil bhargav
Review from Google
5.0★
nikhil bhargav's Review Sourced from Google
I just wanted to say a few words of appreciation about iNFOTYKE. Team has a strong commercial focus & technology expertise to deliver fantastic results. Reviews & feedback have been great. I am happy to recommend their services. In short, best value for money!
Reviews verified by DesignRush and sourced from the agency's profile
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Impressico Digital, a CMMI Level 5 and ISO-certified company, specializes in providing 360-degree digital solutions designed to help businesses grow online. Their comprehensive offerings include custom-built, responsive, and SEO-friendly website development and maintenance; robust SEO and performance...
Location
Plano, Texas
Number of Employees
500 - 999
Average Hourly Rate
$30/hr
Impressico Digital Services
Web Development
WordPress Website Design
SEO
PPC
Social Media Marketing
Content Marketing
Web Design
Reputation Management
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Empowering startups, enterprises, and iGaming ventures
Agnito Technologies Pvt. Ltd. is a full-service IT and digital marketing company delivering innovative solutions in web & mobile app development, game development, and online growth strategies. From SEO and social media to cutting-edge software, we help businesses scale and succeed in the digital world...
Location
Wilmington, Delaware
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$10,000 - $25,000
Agnito Technologies Pvt. Ltd. Services
Web Design
eCommerce Development
Web Development
Digital Marketing
Mobile App Development
Software Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
A B2B PPC agency helps businesses-to-business (B2B) companies target specific audiences through pay-per-click (PPC) campaigns. PPC advertising involves placing ads on search engines or other online platforms and paying a fee every time a person clicks their link. Businesses can increase brand visibility, website traffic, high-quality leads, and sales quicker through PPC advertising than organic search marketing.
By the end of 2024, B2B ad spending is expected to reach $37.7 billion. $14.3 billion of which is used on digital ads. Moreover, search advertising spending is expected to reach $190.5 billion, with the U.S. having the highest global ad spend.
Because business-to-business pay-per-click agencies target businesses, they face unique industry challenges that require skills and expertise. Namely, these are:
Longer sales cycles: B2B sales cycles are longer and more complex than B2C, making PPC conversion tracking challenging since multiple touchpoints may contribute to a conversion.
High competition: The B2B space is highly competitive, driving up CPC and lead acquisition costs.
Complex keywords: B2B keywords are more technical, requiring in-depth knowledge of industry-specific terminology.
Multiple decision-makers: B2B purchases involve multiple decision-makers within an organization, requiring tailored PPC campaigns that target different stakeholders within the buying process.
Content and messaging: B2B PPC ads need to address businesses’ specific needs and challenges rather than just promote products or services. This is because B2B buyers need information that helps them make informed decisions.
Lead nurturing: Due to long sales cycles, agencies must integrate PPC campaigns with lead nurturing strategies such as email marketing, retargeting, and content marketing to engage prospects throughout the sales funnel.
One such example is when CMS Funding collaborated with B2B PPC agency SmartSites. CMS Funding has been providing commercial equipment leasing and financial services for small businesses for over 20 years. However, it was struggling to drive traffic and new leads as banks and lending giants overshadowed it.
SmartSites implemented consistent ad campaigns, content marketing, link-building strategies, and conversion tracking. It also developed industry and location pages to target desired audiences more accurately.
As a result, CMS Funding reduced cost-per-click (CPC) by 44% and increased conversions by 74%.
What services do B2B PPC agencies provide?
A B2B PPC company provides PPC campaign management services to help businesses gain the highest return on investment (ROI) for their advertising efforts. This includes developing a campaign strategy, managing keywords, monitoring ad performance, creating campaign materials, optimizing conversion rates, and analyzing data. It also involves keyword bidding, where agencies bid on behalf of their clients for ad placement on the first search engine results page for targeted keywords.
Here is a quick description of the B2B PPC services:
Campaign strategy: Developing a comprehensive PPC strategy tailored to the specific needs and goals of B2B clients. This includes keyword research, competitor analysis, and target audience identification.
Ad creation: Creating compelling and relevant ad copy that resonates with B2B audiences, such as crafting ad headlines and selecting appropriate imagery or multimedia elements.
Campaign setup: Setting up PPC campaigns across various platforms such as Google Ads, LinkedIn Ads, or Bing Ads. This includes configuring targeting options, setting budgets, and defining bid strategies.
Keyword management: Continuously monitoring and optimizing keyword performance to ensure that the ads appear in relevant search queries and generate qualified leads.
Geofencing: Targeting qualified audiences in a specific geographic location, using GPS, Wi-Fi, or cellular data to build virtual boundaries.
Remarketing and retargeting: Using PPC ads to re-engage website visitors or audiences who have shown interest in your brand.
Ad performance monitoring: Tracking metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA). This allows them to make data-driven decisions to improve campaign performance.
Budget management: Allocating resources to high-performing campaigns and adjusting spending as needed to maximize ROI.
Conversion optimization: Optimizing landing pages and conversion paths to improve the conversion rate of PPC traffic. This may involve A/B testing, user experience optimization, and implementing conversion tracking tools.
Mobile optimization: Developing mobile-first ads, including fast-loading landing pages, well-proportioned graphics for mobile phones, responsive and fast-loading pages, and targeting mobile-specific keywords.
Reporting and analysis: Offering clients regular reports and analysis, PPC campaign performances, and outlining recommendations for improvement.
What is the difference between B2B PPC and general PPC agencies?
The difference between B2B PPC and general PPC agencies is their audiences. Because the former’s audience involves businesses, it requires longer sales cycles and more formal, analytical, and educational content. It also results in more expensive campaigns because it targets more niche markets.
Target audiences: The most obvious difference is the type of audience. B2B PPC targets decision-makers in the business, like CEOs, managers, and business owners. General PPC agencies target a wider set of audiences.
Sales cycles: B2B PPC agencies follow longer sales cycles than general PPC agencies because B2B purchases involve highly complex decision-making processes.
Buying funnel: General PPC agencies only target the bottom of the funnel where customers have high purchase intent. In contrast, B2B PPC companies target the top, middle, and bottom of the funnel, depending on your campaign goals. This is because of the longer sales cycles for B2B companies.
Messaging and language: Where general PPC ads can be casual and emotion-oriented, B2B PPC campaigns need to be formal, technical, and business-oriented, which often covers the statistical benefits of the product or service.
Content strategy: B2B PPC firms provide more educational content to highlight the value of the offering. Examples of these are white papers and case studies.
Keywords: Because B2B companies have very small and specific markets, they use niche keywords. These are more difficult to target and may have higher competition than B2C keywords.
Costs: Since B2B PPC campaigns have longer cycles and more competitive keywords, B2B PPC agencies charge more than regular PPC companies.
How much do B2B PPC services cost?
B2B PPC services cost can vary, depending on your pricing model, ad platform, type of ad, required services, niche market, and target audiences. However, businesses spend an average of $9,000 - $10,000 per month on B2B PPC services. The average CPC of B2B PPC agencies is $3.33.
Below are the factors that affect B2B PPC cost:
Pricing model: B2B PPC agencies can charge based on a percentage of ad spend, pay-per-lead, base retainer, flat rate, hourly rate, or performance-based fees.
Industry: Insurance companies have the highest CPC at $54.91. The higher the competition in your industry, the higher the costs.
Keyword competition: Targeting highly competitive keywords means bidding against more players, which will raise ad costs.
Ad quality: Platforms like Google Ads look at the quality and relevance of ads and charge less for high-quality PPC ads.
Ad platform: Because Google is one of the most popular ad platforms, Google PPC campaigns will be more expensive than on less competitive platforms like Reddit and LinkedIn.
Why should I hire a B2B PPC company?
You should hire a B2B PPC company because they have a dedicated team of experts in advertising, copywriting, designing, website development, and analytics to help you gain faster results, higher return on income, and gather relevant data. Moreover, their team can provide a more comprehensive marketing strategy, so that you can further optimize your conversion process.
Gain a team of multi-disciplined experts: The top three PPC ads on Google receive 46% of all clicks. B2B PPC agencies have the experience and knowledge to place your ads on the top searches of customers, using the right keywords, platform, and ad type. Moreover, they have copywriters, designers, web developers, and certified advertising experts on their team to ensure that your ad stands out from your competitors.
Develop a comprehensive marketing campaign: B2B buyers look at 3-7 pieces of content before purchasing. This means that your PPC campaign is only one part of the conversion funnel, and B2B PPC companies know this. That is why they offer additional marketing services to ensure that you fully capture and convert the leads gained from your ads. These include content marketing, email marketing, social media marketing, and traditional marketing.
Maximize your ad budget: B2B companies allocate 60% of their marketing budget to ads. But 72% of businesses haven't looked at their ads in over a month. B2B PPC firms monitor your ads for you so you can focus on running your business. Moreover, they use the data they collect to optimize your campaigns continuously, maximizing your return on investment (ROI).
Achieve faster results: B2B PPC companies have streamlined their advertising process to achieve faster results for their clients. Moreover, they have dedicated designers, copywriters, and web developers on their team that can quickly turnover advertising materials whenever needed.
Gather relevant data: Tracking the effectiveness of B2B PPC campaigns and attributing conversions accurately can be challenging due to the longer sales cycles and multiple touchpoints involved in the buying process. B2B PPC agencies already know this struggle and have solved it by using robust customer relationship management (CRM) and advertising tools and technologies to track conversions more accurately.
A case study that better illustrates the benefits of working with a B2B PPC agency is when ALL-TEST Pro approached WebFX to boost its digital marketing strategy.
ALL-TEST Pro provides motor testing to businesses, including motors, generators, and transformers. It wanted to retain its top industry position. WebFX conducted search engine optimization (SEO), PPC, and conversion rate optimization (CRO). As a result, ALL-TEST Pro increased contact form submissions by 71% and leads from organic forms by 25% year-on-year (YoY). It also reduced PPC cost per lead by 30%.
How do I choose the best B2B PPC agency for my business?
You can choose the best B2B PPC agency for your business by following these steps:
Consider your average sales cycle: B2B sales cycles are longer than B2C ones. Knowing how long it takes for your client to convert can help you determine your campaign timeline and budget more accurately.
Know your buying funnel: Unlike B2C campaigns, B2B campaigns also target top- and middle-of-funnel audiences to gain qualified leads. By knowing which part of the funnel you’re targeting, you can better specify your audience, keywords, and campaign goal.
Determine your campaign requirements: Specify your target audience and keywords based on your data analytics. Also, set your monthly spending limit, timeline, campaign goals, and KPIs.
Research potential partners: Search for agencies featured in B2B PPC publications, directories, top rankings, and award pages. Shortlist those that have won awards and recognition for their PPC campaigns.
Check their technical expertise: Look at their list of skills and services, PPC platforms, tools and technologies, and certifications. Prioritize those that are transparent, communicative, data-driven, analytical, and results-oriented.
Do your due diligence: Check their online reviews, client testimonials, and case studies to understand their approach and strategies for success. Choose those with experience in your niche, industry, and location.
Send your request for proposal (RFP): Outline your project details, target audience, campaign goals, timeline, and budget range. Include links to your website and social media accounts so the PPC agency can better estimate its costs based on your current online visibility.
Conduct an interview: Ask your preferred B2B PPC agencies about their expertise, processes, and strategies for your business. Gauge their understanding of your specific industry and target audiences.
Request for client references: Ask a B2B PPC company for client references from your industry and contact them. This will give you insight into how it will be working with the agency.
Choose your B2B PPC agency: Once you have decided, notify the agency of your decision. Discuss contract terms, payment methods, and other necessary details with the team.
Onboard your B2B PPC partner: Collaborate with your agency, send your customer data, and provide access to relevant accounts, like Google Ads and Meta Business.
If you need help finding the top B2B PPC agency for your business, contact us. We’ll customize a list based on your specific requirements. Visit our Marketplace for more details.
How do I find the best B2B PPC company on DesignRush that fits my budget?
You can find the best B2B PPC company on DesignRush that fits your budget by using our web filters. These will help narrow your search according to hourly rates, minimum budgets, region, and company size.
What are the key success metrics in PPC campaign for B2B?
The key success metrics in PPC campaigns for B2B measure leads, conversion rate, and revenue. The specific key success metric you’ll use will depend on your campaign goals.
Below is a brief explanation of each B2B PPC key success metric:
Cost per lead (CPL): The amount spent on PPC divided by the number of generated leads.
Cost per acquisition (CPA): The amount spent on PPC divided by the number of leads converted.
Cost per click (CPC): Average amount you pay for every click.
Click-through rate (CTR): The percentage of people who clicked your ad.
Return on ad spend (ROAS): The revenue generated by the campaign divided by the amount spent.
Conversion rate: The percentage of visitors who convert after clicking your PPC links.
The number of impressions: The number of views on your ad, regardless of CTR. This is often used for measuring brand awareness.
Average position: The order of your ad on the search engine results page (SERP) against other businesses competing for the same keywords.
Quality score: Measures the likeliness that your target audiences will find your ads compared to competitors.
Marketing qualified leads: The number of leads worth marketing or following up with. A low cost per marketing-qualified lead means your PPC campaign is targeting the right audiences.
What questions should I ask before hiring a B2B PPC agency?
You can ask B2B PPC agencies the following questions before hiring them:
Its Relevant Background
Have you worked with businesses in my niche? Can you share case studies and references?
What results have you achieved for businesses like mine?
Have you advised against using PPC for a business? If so, why?
What is your approach to PPC management?
How do you conduct keyword research?
How does your PPC optimization process and strategy look?
Company Services and Processes
Do you create the entire PPC campaign? Or do you just manage it?
What tools and technology do you use to manage PPC campaigns? How about reporting and analytics?
What advertising platforms do you specialize in? What is your level of certification (e.g., Google Partner or Google Premier Partner)?
What is your strategy for collecting first-party data?
Do you do account setup or continuous account management?
What additional services do you offer? Do you also provide social media marketing, search engine marketing (SEM), and web optimization?
The Project
What are the benefits of PPC for my B2B company?
What is the best-paid advertising strategy for my B2B company?
How will you integrate your campaigns with my overall marketing and sales strategies?
How will your PPC strategies impact my business goals?
Who will be on my team? What are their credentials and expertise?
Who owns the PPC account?
How do you measure my success? What are your key metrics for success?
When can I expect to get results?
What factors determine my PPC costs? Please send a breakdown.
Proposals