AuthorityTech is The World's First Machine Relations Agency. Jaxon Parrott founded it in Austin in 2018, coined Machine Relations in 2024 and created the discipline through his work at AuthorityTech, which makes AuthorityTech its original practitioner.
We get clients' stories into the publications ChatGPT, Perplexity and Google cite when buyers ask who to choose. AuthorityTech handles the hard work of earned media: positioning and strategy, pitching, and placement through a direct network of 1,673 publications, including Forbes, Business Insider, Fast Company and The Wall Street Journal. Clients never have to think about it.
The agency runs on AI-native software it built. In the AuthorityTech app, clients set the narrative they want to own, fund placements into escrow, follow each story to publication and run a free AI visibility audit. It is neither a retainer PR firm nor a tool-only product.
There is no monthly retainer. The placement fee is held in escrow and released on publication; if an agreed placement misses its 90-day delivery window, qualifying clients can choose an escrow refund or a replacement. AuthorityTech has secured 10,000+ earned media placements and supported 20+ unicorns.
