Best Reputation Management Agencies

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Rankings updated: May 23, 2024
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  • TheBestReputation

    We help Individuals and businesses restore their online reputation
    Collaborate with a frontrunner in the field of Online Reputation Management, media relations, and content removal strategies. TheBestReputation stands at the forefront of Online Reputation Management  [... view the full profile of TheBestReputation]
    Williamsburg, Virginia
    Under 49 $100/hr Inquire
    VISIT WEBSITE
  • Rhino Reviews

    Empowering Your Business to Succeed
    Rhino Reviews works with businesses to protect their online reputation by growing and leveraging their online customer reviews. We're more than just software. We offer the only done-for-you review  [... view the full profile of Rhino Reviews]
    Philadelphia, Pennsylvania
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Reputation911

    We Make You Look Good Online
    Since 2010, Reputation911 has been providing individuals, businesses, and brands with reputation management services to take control of their online presence.  [... view the full profile of Reputation911]
    Mendon, Massachusetts
    Under 49 Inquire Inquire
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  • Ignite Visibility

    The Expert Digital Marketing Agency (Sponsored)
    Ignite Visibility is a leader in SEO, online advertising, email, social media marketing and digital marketing. 200+ five star reviews, 3x Landy Award winner, 6x Inc. 5,000 company, #1 ranked  [... view the full profile of Ignite Visibility]
    San Diego, California
    100 - 249 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Rosemont Media

    A Modern Ad Agency for Healthcare
    At Rosemont Media, we are passionate about creating original, customized digital marketing solutions designed to boost business for our healthcare clients. Through our extensive experience and  [... view the full profile of Rosemont Media]
    San Diego, California
    50 - 99 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Pacific Creative Studio is a boutique digital marketing business located in the heart of the Pacific Northwest. Our mission is to take he complications out of good online foundations to allow every  [... view the full profile of Pacific Creative Studio]
    Port Angeles, Washington
    Under 49 $45/hr Under $1,000
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  • Percepto

    Digital Thinking. Powerful Impact.
    Percepto is a group of digital strategists, thinkers, and storytellers who offer online communications solutions to high-profile business leaders, brands, and organizations. Percepto's services  [... view the full profile of Percepto]
    Tel Aviv, Israel
    Under 49 $150/hr $1,000 - $10,000
    VISIT WEBSITE
  • Remove Reports

    Claim your reputation
    We uphold the belief in the freedom of expression, while also standing against those who exploit this right for their gain. As a result, our mission is to restore your reputation by removing your  [... view the full profile of Remove Reports]
    Washington DC, Washington DC
    Under 49 $150/hr $1,000 - $10,000
    VISIT WEBSITE
  • MJSEO.Agency

    Boost Your Cannabis Business with Proven MjSeo Agency!
    If you have a business in the cannabis niche, and you plan to increase profits through the Internet, then you should think about SEO promotion.MjSeo Agency will help you to be at the first place in  [... view the full profile of MJSEO.Agency]
    Los Angeles, California
    Under 49 $50/hr $1,000 - $10,000
    VISIT WEBSITE
  • Exceptional Design & Marketing
    Denver Web Success is a web design firm that you can trust. Concentrating only on the Denver Colorado marketplace, Denver Web Success places great emphasis on personal service to provide top-quality  [... view the full profile of Denver Web Success LLC]
    Denver, Colorado
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
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  • Elevate, Refine, and Activate Your Social Media Presence.
    Since 2007, WideFoc.us has helped consumer brands, B2B tech firms, nonprofits, and global corporations to elevate, refine, and activate their social media. We develop strategic organic and paid social  [... view the full profile of Widefoc.us Social Media]
    Denver, Colorado
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Search Manipulator

    We will make you look great online. Pay-per-performance based.
    We get you on high domain authority sites to boost your SEO and online presence. We can help you outrank competitors, make sure you have beautiful 5-star listings on your page 1, and can bury negative  [... view the full profile of Search Manipulator]
    San Francisco, California
    Under 49 $75/hr $1,000 - $10,000
    VISIT WEBSITE
  • NewReputation

    Revel in the glory of your reputed company
    NewReputation stands as a holistic reputation management agency catering to both individuals and businesses. Our mission revolves around sculpting sentiment across various digital dimensions, namely  [... view the full profile of NewReputation]
    New York City, New York
    Under 49 $150/hr $1,000 - $10,000
    VISIT WEBSITE
  • CDJ & Associates

    "Gladiators in a suit" for your reputation, your brand & your success!
    CDJ & Associates is a boutique business management firm specializing in crisis, reputation, PR & strategic management. Our ideal clients range from CEO's and entrepreneurs to political and public  [... view the full profile of CDJ & Associates]
    Southfield, Michigan
    Under 49 $125/hr $10,000 - $25,000
    VISIT WEBSITE
  • Big Leap

    The SEO & PPC Agency You Can Trust
    Finally a digital marketing agency you can trust. With a client retention rate of 95%, we work hard to earn trust every day.  [... view the full profile of Big Leap]
    Lehi, Utah
    50 - 99 $125/hr $1,000 - $10,000
    VISIT WEBSITE
  • DLPR

    Finance & Professional Services PR for Companies of All Sizes
    Dukas Linden Public Relations (DLPR) is a communications partner for leaders in finance, asset management, professional services, fintech and B2B technology. We create compelling narratives that  [... view the full profile of DLPR]
    New York City, New York
    Under 49 $400/hr $10,000 - $25,000
    VISIT WEBSITE
  • FATbit Technologies

    Software Development Company
    FATbit Technologies is a leading software development company that serves the global market with its integrated web services & solutions.  [... view the full profile of FATbit Technologies]
    Mohali, India
    100 - 249 $30/hr Under $1,000
    VISIT WEBSITE
  • Expert Reputation

    Triple your revenue with our Customer Web Design & SEO Services! Takes just 3-Weeks!
    Let us make sure you are easily found on Google. With a well-designed website and high SEO ranking, you are essentially guaranteed to double or even triple your revenue. Get started today with our  [... view the full profile of Expert Reputation]
    San Diego, California
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • MSL

    We influence. We impact.
    We create stories, content and experiences that transform the way people think, feel and behave. We influence. We impact.  [... view the full profile of MSL]
    Johannesburg, South Africa
    50 - 99 $68/hr $1,000 - $10,000
    VISIT WEBSITE
  • NetReputation

    Your ultimate reputation management agency
    At NetReputation, our adept team of reputation specialists extends tailored support to both individuals and businesses, dedicated to fostering a favorable online reputation. With our dedicated team by  [... view the full profile of NetReputation]
    Sarasota, Florida
    50 - 99 Inquire Inquire
    VISIT WEBSITE
  • SBO Buzz

    At SBO Buzz, we are focused on supporting small business owners. Our goal is to help businesses that don't have big budgets and want to maximize value and impact. We work with small businesses of all  [... view the full profile of SBO Buzz]
    Chicago, Illinois
    Under 49 $100/hr Under $1,000
    VISIT WEBSITE
  • Pristine Advisers

    Placing clients in front of the audiences that matter most to YOU
    We are a full service Public and Investor Relations, Media Relations and Marketing firm. We work with Companies and individuals around the globe. No job is too big or small. We work with Financial  [... view the full profile of Pristine Advisers]
    Farmingdale, New York
    Under 49 $75/hr $1,000 - $10,000
    VISIT WEBSITE
  • Back2Basics

    Helping Small Business Owners Do More to Tackle Business Marketing Goals With The Power of 2!
    Back2Basics is a boutique brand management agency specializing in advocating for the true small business owner, solopreneur, or local nonprofit chapter who could use an extra hand and guidance when it  [... view the full profile of Back2Basics]
    Minneapolis, Minnesota
    Under 49 $129/hr Under $1,000
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  • 516 Marketing

    Brand Marketing Specialists
    516 Marketing Inc is a dedicated digital marketing company on helping brands elevate their online visibility and shine prominently across search engines.  [... view the full profile of 516 Marketing]
    Watauga, Texas
    Under 49 $150/hr $1,000 - $10,000
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  • Integrated communications with a twist. The right message. The right tools. The right time.
    With offices in greater Los Angeles and partners worldwide, The Hoyt Organization (THO) knows a thing or two about reaching the right audience. In fact, today we reach markets across the country with  [... view the full profile of The Hoyt Organization]
    Los Angeles, California
    Under 49 $175/hr $1,000 - $10,000
    VISIT WEBSITE
  • WebJIVE

    Dont just partner with any Arkansas SEO company, work with a company you can trust.
    Web-JIVE is a full-service Arkansas digital marketing, web design, and SEO company headquartered in Little Rock, AR.  [... view the full profile of WebJIVE]
    Little Rock, Arkansas
    Under 49 $125/hr $1,000 - $10,000
    VISIT WEBSITE
  • CIS Agency

    We inspire you to thrive!
    CIS Agency includes a group of enthusiastic professionals with experience in business consulting and coaching, marketing solutions, social media, web development, video, graphic design, and much more  [... view the full profile of CIS Agency]
    Hudsonville, Michigan
    Under 49 $50/hr Under $1,000
    VISIT WEBSITE
  • Enterie

    Go Global. Act Local.
    We are a network of Public Relations agencies that will help you in 80+ countries to tell your story, enter foreign markets, launch your products and services, or just send your business news to the  [... view the full profile of Enterie]
    Warszawa, Poland
    Under 49 $200/hr $1,000 - $10,000
    VISIT WEBSITE
  • Anuva LLC

    Anuva is a leading Digital Marketing Agency delivering results driven Digital Marketing Services.
    Anuva is a leading Digital Marketing Agency delivering results driven Digital Marketing Services.  [... view the full profile of Anuva LLC]
    Folsom, California
    Under 49 $15/hr Under $1,000
    VISIT WEBSITE
  • Speck Designs

    Helping businesses increase their online presence to create brand awareness and customer loyalty.
    We use a three step process that may seem simple but is actually challenging to get right. First, we get to know each client personally in order to set the right goals which need to be measurable  [... view the full profile of Speck Designs]
    Hastings, Michigan
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Positively wild results
    Jungle Communications, Inc. is a marketing and advertising agency located in Jersey City, NJ.  [... view the full profile of Jungle Communications]
    Jersey City, New Jersey
    Under 49 Inquire Inquire
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  • AppWT LLC

    AppWT LLC, Websites and More
    Award-winning family-run business. BBB-accredited Chamber member. Services: website design and development, UI/UX, hosting, cybersecurity, SSL, e-commerce, payments, Skytab, SEO, marketing, graphics  [... view the full profile of AppWT LLC]
    Livonia, Michigan
    Under 49 $125/hr $1,000 - $10,000
    VISIT WEBSITE
  • HECHT INS GEFECHT

    SEO Agentur aus Bremen
    Webdesign- & SEO Agentur aus Bremen.  [... view the full profile of HECHT INS GEFECHT]
    Bremen, Germany
    Under 49 $90/hr Under $1,000
    VISIT WEBSITE
  • Client Clouds

    Technology Integration Systems
    Client Clouds is an international digital marketing and business development technology agency, with main offices in Houston, TX.  [... view the full profile of Client Clouds]
    The Woodlands, Texas
    Under 49 $100/hr $1,000 - $10,000
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  • Boutique marketing agency for small biz owners & entrepreneurs committed to crushing their goals
    Our unique marketing agency was created on the belief that in order to be successful, you must help others be successful - iron sharpens iron! We work with clients who are so committed to their goals  [... view the full profile of Obsessed With Success Marketing Agency]
    Warwick, Rhode Island
    Under 49 $100/hr Under $1,000
    VISIT WEBSITE
  • The one-stop-shop for all of your public relations and communications needs.
    Stanford PR Solutions is a boutique yet hungry communications agency that provides public relations, content marketing, brand communications, corporate communications, social media management, and  [... view the full profile of Stanford PR Solutions]
    Winter Park, Florida
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • PWA Media

    We make you appear
    PWA Media is a SEO Agency Utah. All aspects of WordPress Website Development, Designing and SEO are handled by us.  [... view the full profile of PWA Media]
    Salt Lake City, Utah
    Under 49 $25/hr $1,000 - $10,000
    VISIT WEBSITE
  • Digital Silk

    DesignRush Design Award Winner
    Growing Brands Online
    Digital Silk is an agency focused on Creating Superior Digital Experiences for their clients. They create cutting-edge brand strategies, websites, apps and results-driven marketing campaigns for  [... view the full profile of Digital Silk]
    New York City, New York
    100 - 249 $150/hr Inquire
    VISIT WEBSITE
  • eSEOspace

    Custom Website Design Strategy. Local US-based team! We Preserve & Optimize your SEO in the Process
    We have 10+ years of experience designing websites from scratch. Our background and emphasis in behavior science allows us to creatively design websites to convert.  [... view the full profile of ESEOspace]
    San Diego, California
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Consumr Buzz

    We Make It Easy To Be Found Online
    Looking for a marketing plan that will actually work for your business? We're here to help! We specialize in creating strategic, cost-effective plans that are specifically designed to help your  [... view the full profile of Consumr Buzz]
    Lake Worth, Florida
    50 - 99 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Webspero Solutions

    We Maximize Your ROI, Trusted by 1000+ Clients ️
    With over 9+ years of experience and 1000+ happy clients, we commit ourselves to your growth. Our team of 85+ of digital marketing experts has delivered:1. 493.37% Increase In Conversions2.  [... view the full profile of Webspero Solutions]
    Mohali, India
    50 - 99 $25/hr $1,000 - $10,000
    VISIT WEBSITE
  • Fishbat Media

    Recognized as a Top Digital Marketing Agency in New York and a Forbes Agency Council member, fishbat excels in strategic creativity. We help navigate brands through the uncharted waters of digital  [... view the full profile of Fishbat Media]
    New York City, New York
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • REQ

    Next Gen Digital Marketing
    REQ is a dynamic and adaptable digital marketing agency that caters to the needs of corporations, government entities, and non-profit organizations.  [... view the full profile of REQ]
    Washington DC, Washington DC
    100 - 249 $150/hr $50,000 & Up
    VISIT WEBSITE
  • InterCode

    Empowering SaaS with innovations
    With the best engineering, design, and quality assurance talent at our disposal, we meet the most stringent requirements in the world of contemporary agile development.  [... view the full profile of InterCode]
    Chernivtsi, Ukraine
    Under 49 $50/hr $10,000 - $25,000
    VISIT WEBSITE
  • Ranking Rooster

    We'll Place Your Website In Front Of Your Ideal Customers.
    Ranking Rooster SEO Agency, located in the heart of Silicon Valley in San Jose, has successfully grown over 40 businesses in the local area. With our data-driven SEO approach, we consistently deliver  [... view the full profile of Ranking Rooster]
    San Jose, California
    Under 49 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • Kreative Webworks

    Charter & Private School Marketing
    Kreative Webworks is an award-winning school marketing agency that has been assisting Charter schools, Private schools and Higher Ed meet their enrollment goals since 2011. From strategy to  [... view the full profile of Kreative Webworks]
    San Clemente, California
    Under 49 $150/hr $1,000 - $10,000
    VISIT WEBSITE
  • Mash Strategy Inc.

    Leave A Legacy.
    We are a purpose-driven marketing and strategic communications firm dedicated to creating a positive impact. Our approach harnesses the art of effective communication to champion causes, inspire  [... view the full profile of Mash Strategy Inc.]
    Calgary, Canada
    Under 49 $150/hr $1,000 - $10,000
    VISIT WEBSITE
  • Guaranteed SEO Ranking Growth in 90 Days or Less! or well work for free until you do!
    Challenge.IS a USA based digital marketing agency that specializes in Web Design and SEO Services. What sets us apart is our guarantee: We back our SEO services with a guarantee of tangible results  [... view the full profile of Challenge.IS - Marketing Agency, Web Design And SEO Company]
    Elizabeth, New Jersey
    Under 49 $40/hr $1,000 - $10,000
    VISIT WEBSITE
  • Real Results Through Transparent Services & Proven Marketing Strategies
    We help SMBs, startups, and companies receive high-quality and transparent results through a unique universal milestone model that allows organizations to be evaluated we establish a clear route to  [... view the full profile of Arctic Marketing Solutions]
    Centerville, Utah
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • AOX Apps

    Top Mobile App Development Company in USA, UK, India & UAE
    We are providing businesses with scalable, extensible software and mobile applications to give them a competitive edge in the market.  [... view the full profile of AOX Apps]
    New York City, New York
    Under 49 $25/hr $1,000 - $10,000
    VISIT WEBSITE
  • Need Help Selecting The Right Agency For Your Project?

    Need Help Selecting The Right Agency For Your Project?

    We can help you find verified agencies that fit your budget and other requirements within just a few days and free of charge.

Reputation Management Company Hiring Guide

What is a reputation management company?

A reputation management company is a specialized firm that helps businesses and individuals shape and maintain a positive online image. It manages online reviews, social media presence, and search engine results to ensure that the first thing you see when you look for their clients on the web is positive, accurate, and represents them well.  

A big part of reputation management agencies’ work is suppressing or addressing negative content and reviews that could harm clients’ reputation. They do it through search engine optimization (SEO), content creation and promotion, active management of online reviews, negotiations, and even legal actions. 

Reputation management companies help you stand out from the competitors and gain the consumers’ trust.  

Reputation management goes by a variety of names, such as: 

  • Internet reputation management 
  • Impression management 
  • Rep management 
  • Online reputation management (ORM) 
  • Brand reputation management 
  • Brand perception 

What do reputation management agencies do?

Reputation management agencies help businesses and individuals maintain a positive online image. They monitor information about their clients that appear online, aiming to highlight the visibility of positive content and minimize negative or harmful mentions. 

The most common services of a reputation management agency include:  

1. Online monitoring and reporting 

An online reputation management company can monitor your activities, but also other relevant websites, competitors, blogs, forums, and news outlets to see if your brand’s name comes up.  

They look at review sites like Yelp or Glassdoor, as well as any other pages that might mention or discuss your business. They take ownership of your pages on these sites to ensure you know whenever someone is talking about your business publicly.  

A reputation management agency monitors your reputation results and reports back on the potential campaign results. It reports data such as how your SERP ranking has improved and what outlets and platforms are most beneficial for you. 

2. Content creation  

Producing valuable, relevant, and factual content can suppress negative search results and build a healthy and controllable online reputation.  

Most reputation management companies offer some form of content creation, whether it’s websites, articles, wiki pages, PRs, blog posts, business profiles and portfolios, white papers, and more.  

3. SEO 

Search engine optimization or SEO reputation management agencies specialize in optimizing your online content for better ranking on search engine results pages (SERPs). They ensure your content uses the appropriate keywords, metadata, headlines, and sub-headers. This way, your target audience sees your content when searching your business or your respective industry. 

4. Social media management  

Reputation management agencies build and maintain the client’s social media presence as their primary focus. They create profiles on networks most relevant to your niche (Facebook, Twitter, LinkedIn, Instagram, and others), managing and monitoring your brand presence.  

These efforts include deciding what, how, and when to post, strategizing for high engagement and building tactics for interaction with your community and followers.  

Active social profiles are excellent way to promote your brand, engage with your audience, gain a loyal fan base, and mitigate the impact of negative interactions.

5. Review acquisition and management  

Reputation management agencies help acquire and manage online reviews on Google, Facebook, and other pages. They reach out to your previous clients to gather and promote positive reviews.  

User-generated content (UGC) like testimonials is used to establish an emotional connection with your target audience, gain trust, and show authenticity. eCommerce marketers rank UGC as the most effective visual content for earning consumer trust, with 33% expressing preference for it.  

Some reputation management companies focus exclusively on review acquisition and management strategies. If you receive a negative review, they can respond to it on your behalf or notify you to swiftly remedy the situation. 

6. Crisis management  

Crisis management involves actions taken to reduce the impact of a negative event or information that could harm an individual’s or business’s public image. Its goal is to minimize damage, protect the client’s reputation, and restore public trust. 

Crisis management takes place through rapid responses, strategic communication, and media management. After the crisis has been addressed focus shifts to recovery – repairing any lasting damage – through community outreach or transparent media campaigns. An important part of damage control is learning from this experience to prevent future misfortunate events. 

How much do reputation management services cost?

Reputation management service packages typically cost $500 to $4,000 monthly. However, these monthly fees can go as high as $50,000 for customized reputation repair solutions for more complex problems.  

Ultimately, the pricing will depend on the service inclusions. The current reputation status and the volume of existing online content for review also impact the costs. 

The top 50 reputation management companies on DesignRush charge an average of $107/hour. 23.7% of them accept projects with a minimum budget of $1,000, while 7.5% require a $50,000+ minimum budget. 

Why should I hire a reputation management agency?

You should hire a reputation management agency because it can help you monitor, repair, and enhance your online reputation, ensuring a positive public image and credibility, which can lead to increased trust, opportunities, and business success. 

Whether your online reputation is good, bad, or nonexistent, you can likely benefit from hiring a reputation management firm. The question is not whether you should opt for reputation management services, but rather, what strategy would be most advantageous for your company. 

For instance, businesses that already have a positive online reputation can benefit from reviews acquisition and website monitoring. On the other hand, those lacking a good reputation may need more advanced tactics to minimize bad search results and mitigate their negative impact. 

Their team of experts can effectively: 

  • Build credibility and a healthy brand image: A reputation management agency can help you establish trust with your audience by ensuring that your business consistently delivers on its promises, communicates transparently, maintains high-quality products or services, operates ethically, and engages positively with customers and stakeholders. 
  • Enhance social media presence: Reputation management experts can assist in effectively managing your brand's presence on social media platforms. This includes showcasing your products or services, actively engaging with your audience, expanding your reach to new potential customers, and fostering a sense of community around your brand. 
  • Manage online reviews and feedback: Reputation management agencies can help by actively managing your online reviews, addressing customer concerns promptly, and demonstrating your commitment to customer satisfaction. In the digital world, 49% of users trust online reviews as much as personal recommendations. 
  • Build trust and meaningful relationships: By providing value, prioritizing customer satisfaction, and engaging in personalized interactions, a reputation management agency can help your business build trust and establish meaningful relationships with your customers. 
  • Monitor competitor reputation: Understanding how your competitors are perceived in the market can provide valuable insights. Reputation management agencies can help you monitor your competitors' online presence and customer feedback, allowing you to identify areas where your business can differentiate itself and capitalize on opportunities. 
  • Mitigate and manage reputational crisis: In the event of a reputational crisis, you must have clear communication protocols and response strategies. Reputation management experts can help you develop and implement these strategies to effectively manage crises and minimize damage to your brand's reputation. 
  • Boost sales and conversion rate: Trust-building efforts and exceptional customer experiences directly impact sales and conversion rates. A reputation management agency can assist in executing strategies to build trust and enhance customer satisfaction, ultimately leading to increased sales and conversion rates. 
  • Improve your business’s search engine rankings: Optimizing website content, producing credible content, and building quality backlinks improve your business's search engine rankings. Reputation management agencies can help you implement these strategies to ensure a positive user experience and attract organic traffic to your website. 
  • Attract top talent: By differentiating your business and enhancing its appeal to skilled candidates, reputation management experts can help you attract top talent to your organization, contributing to its overall success and growth. 

Here's a case study that underscores the importance of managing online reputations that impact customers' buying decisions.  

Reputation management company, Reputation X, tackled a challenging case involving a physician with negative online content stemming from a dismissed legal case. Its eight-month strategy focused on diluting, suppressing, and protecting the client's online reputation.  

Leveraging Wikipedia, strategic link building, content marketing, and PR, the agency reduced negative content visibility from 90% to less than 3% within six months. It also enabled the client to gain substantial control over its online narrative, significantly improving its reputation and positive content visibility. 

What are examples of corporate reputation management?

Examples of corporate reputation management are:  

1. Proactive customer service  

Zappos' commitment to wow every customer went beyond expectations. The online fashion retail company used handwritten cards, flowers, and a generous return policy to enhance customer satisfaction. This personal touch in client care and the expression of gratitude garnered positive social media attention.  

2. Social media customer care  

Adobe's active engagement on Twitter, providing technical support and solving user needs, significantly impacted customer retention and countered competition.  

3. Timely responses  

Amazon's emphasis on automated support, hassle-free refunds, and 24/7 assistance showcased dedication to delivering customer convenience, boosting trust and loyalty among users.  

4. Active social listening  

Coca-Cola's engagement in social listening demonstrated a humanized brand that espouses interactions and adds humor to its online presence.  

5. Community-building  

Glossier, a beauty brand, built a strong community through user-generated content (UGC) campaigns that fostered a loyal customer base. Its inclusive approach helped create an engaged community across social media platforms.  

6. Value alignment  

Clothing brand Patagonia's dedication to environmental causes and customer satisfaction, showcased by their 1% sales donations and ironclad guarantee, built trust and loyalty among value-aligned consumers.  

7. Responsive crisis management  

Restaurant chain Chipotle, after a major food safety crisis, swiftly closed affected locations, implemented safety protocols, and offered free meal coupons. This approach helped regain customer trust and restored its brand image.  

8. Acts of kindness  

Online pet supplies retailer Chewy delighted customers with custom-painted pet portraits, leading to a viral response on social media networks. These thoughtful acts complemented the brand's marketing strategy and earned it widespread positive attention.  

9. Expertise-driven growth  

Men's grooming brand Beardbrand's focus on education through informative videos established the brand as a problem solver, resulting in positive reviews and significant online influence. 

What are the two types of reputation management?

The two types of reputation management are proactive and reactive reputation management. Each approach has its focus, goals, timing, and strategies tailored to different stages of reputation management. 

Let’s see the difference between them: 

Proactive reputation management 

Proactive reputation management refers to prevention and long-term reputation building. It aims to shape a positive brand image and narrative before any issues or crises arise, setting a strong foundation for the brand's perception in the public eye. 

Its main goal is to establish an authoritative, consistent, and positive brand image and build credibility and trust with the audience. This is achieved through: 

  • Active reputation monitoring  
  • Creating positive content, like blogs and infographics, to shape public perception  
  • Engaging actively on social media 
  • Collaborating with influencers 
  • SEO 
  • Improving customer service 

Proactive reputation management can prevent potential crises and the fallout from negative perceptions by establishing a strong, positive reputation from the start. 

Percepto Digital's collaboration with a Switzerland-based investment firm is an example of proactive reputation management. The firm had no prior communication strategy and faced challenges in shaping its brand narrative and CEO's image, particularly in countering negative Google search results. Through PR, content marketing, and SEO tactics, Percepto Digital could control 72.5% of Google's first page for the client, reduce negative results by 95% in eight months, and garner 33,000 PR hits, reaching an audience of 248 million. 

Reactive reputation management 

Reactive reputation management comes into play in response to and recovery from issues. It's about repairing or mitigating damage to an existing brand image, often after negative incidents have already occurred. 

Its goal is to minimize the impact of reputational risks, control the narrative during crises, and rebuild the brand's image post-crisis to regain customer trust and loyalty. 

The approach includes  

  • Crisis management 
  • Damage control 
  • Addressing negative feedback through immediate action 

Using appropriate response strategies: having a crisis communication plan and conducting sentiment analysis to understand public perception better 

Reactive management is critical for effectively handling unforeseen reputational threats and crises, ensuring that a brand can recover and even thrive post-crisis. 

A notable case of reactive reputation management is a business facing negative publicity and security threats, which engaged ReputationDefender. The company undertook extensive web scans to remove exposed personal data, achieving a 97% removal rate within eight weeks and extending protection to 90 other executives, showcasing the importance of swift and comprehensive reactive measures. 

In essence, proactive reputation management is about laying a strong foundation and cultivating a positive image before issues emerge. Meanwhile, reactive reputation management involves damage control and rebuilding after a crisis or negative event. 

How long does reputation management take?

Reputation management can take between one week and 12 months, depending on the severity of the issue, the existing online reputation, the nature of the content, and other factors. 

These are the estimations of how long reputation management can take depending on the work that needs to be done: 

  • Content removal – One week to a few months 
  • Online reviews removal – A few days or weeks 
  • Removal of videos in violation – Several weeks 
  • Push down on search results – Early visible results in two months; complete suppression in six to 12 months 
  • Online reviews improvement – Around two weeks 

Meanwhile, below are timeframes for reputation management based on the current situation and existing reputation: 

  • Terrible – 12+ months 
  • Bad – around 12 months 
  • Fair – up to nine months 
  • Good – around six months 

Reputation management is an ongoing process and might not have a defined endpoint or precise timeframe. Each case is unique, and some campaigns continue indefinitely for the ongoing protection of a business. It depends on the current state of your brand’s image, as well as the strategies your agency partner uses. 

Is reputation management the same as PR?

No, reputation management is not the same as PR. The difference between the two lies in their focus, strategies, and objectives. 

Reputation management: 

  • It is inward facing; it concentrates on monitoring and managing reputation across various channels. 
  • Its objective is to maintain a positive online reputation, address feedback, manage crises, and ensure the brand image aligns with the desired perception. 
  • Employs SEO, content creation, review management, crisis management, and online feedback to influence online perception and manage digital reputation. 

Public relations (PR): 

  • It is outward-facing; it shapes public perception through media relations, events, interviews, and social media campaigns. 
  • Its goal is to generate positive publicity, secure media coverage, and engage with stakeholders to create a favorable brand image and awareness. 
  • Uses press releases, media kits, events, interviews, and social media campaigns to disseminate positive stories and messages. 

In summary, while reputation management focuses on maintaining and repairing an organization's digital footprint and online perception, PR seeks to proactively shape and influence public perception through various media and stakeholder engagement. 

What is the difference between reputation management and reputation marketing?

The difference between reputation management and reputation marketing is in their focus, purpose, and approach. 

Reputation management involves the continuous monitoring and maintenance of a brand’s image. It primarily deals with crisis management by responding to negative comments, reviews, and misleading information across various platforms.  

On the other hand, reputation marketing uses the positive elements of a brand’s reputation, such as customer reviews, testimonials, and referrals, to actively promote and enhance marketing efforts. 

Here are their distinctions: 

Reputation management 

  • Focuses on monitoring, repairing, and maintaining the overall perception and credibility of a brand or individual 
  • Primarily concerned with managing online reviews, addressing customer feedback, and mitigating reputational crises 
  • Emphasizes building trust, credibility, and positive relationships with customers and stakeholders through transparent communication and ethical business practices 

Reputation marketing 

  • Concentrates on actively leveraging a positive reputation to enhance brand visibility, attract customers, and drive business growth 
  • Involves strategies such as showcasing positive reviews and testimonials, highlighting awards and accolades, and using reputation as a competitive advantage in marketing campaigns 
  • Aims to capitalize on a strong reputation to increase sales, improve conversion rates, and differentiate the brand from competitors in the market 

Why is reputation management important?

Reputation management is important because it directly influences public perception, impacting trust, credibility, and ultimately, the success of an individual or organization. 

Reputation management: 

  • Builds trust and credibility which are significant factors influencing consumers’ purchasing decisions. Nearly 3 out of 4 consumers trust a company more if it has positive reviews, highlighting the role of positive online feedback in fostering trust. 
  • Leads to higher sales and revenue figures. Every additional one-star Yelp rating can lead to an increase in business revenue as high as 9%, demonstrating the direct correlation between positive reviews and revenue growth. 
  • Cultivates a positive brand perception and customer loyalty, leading to repeat business with a large audience base. There is a significant potential loss of revenue due to negative reviews, with 86% of prospective customers unable to convert due to one or two-star reviews 
  • Improves search engine ranking and online presence, making your business more discoverable to prospective clients, especially since 75% of people never scroll to the second page of Google search results. 
  • Can serve as a cushion in challenging times, help manage crises and negative events, and reduce potential damage 
  • Can attract top candidates and retain employees. Considering around 69% of job seekers reported they would turn down a job offered by a company with a bad image shows the impact of reputation management on employee recruitment and retention. 
  • Upholds your professional image with investors, partners, and other stakeholders, given that 92% of consumers have a more positive perception of businesses that support social issues and environmental efforts. 

A case study by the reputation management company, ReputationManagement.com, further demonstrates the importance of reputation management: 

The agency successfully assisted a prominent financial services company in overcoming negative Yelp reviews that were overshadowing hundreds of positive ones. 

Recognizing the need to reposition the client's positive attributes and expand its influence across various web platforms, ReputationManagement.com optimized existing web properties while also broadening the company's digital presence to better align with user search behaviors and intent. 

Within eleven months of implementing the strategy, all negative content associated with the client’s name was cleared from the top search results. This positive outcome was sustained for the subsequent twelve months. 

How do I choose a reputation management company for my business?

To choose a reputation management company for your business, follow these steps: 

  1. Evaluate your needs and goals: Determine if you require a crisis response to your existing reputation or strategies to build a positive image from scratch. Also, clarify objectives like SEO enhancement, content and social media marketing, or reviews management, among others.  
  2. Map targeted achievements: Identify targeted outcomes such as managing reviews, bolstering social media presence, or amplifying marketing efforts.  
  3. Explore references, reviews, and case studies: Investigate and compare prospective reputation management company partners and their service offers. Evaluate specialized supplementary services, experience, and proven track records of success. Collect feedback and reviews from similar industry peers for credibility and evidence of effective solutions.  
  4. Balance between proactive and reactive approaches: Ensure they offer strategies for building a positive image and handling crises adeptly.  
  5. Evaluate online presence: Assess each company's social media presence and mention to affirm trustworthiness and effectiveness.  
  6. Shortlist the candidates: Based on your initial assessments, list up to five reputation management agencies that you deem are most closely aligned with your requirements and goals. Submit a request for proposal (RFP) to each and schedule interviews.  
  7. Schedule consultations: Assess how well each company understands your concerns and offers tailored solutions without pressuring a sale.  
  8. Assess expertise and collaboration: Inquire about the skills and experience of the team that will be responsible for managing your reputation.  
  9. Inquire about customized solutions: Emphasize the importance of tailored strategies specific to your industry and individual business needs.  
  10. Ensure transparent operations: Ensure transparency in the strategies employed, avoiding black hat tactics and maintaining ethical practices.  
  11. Consider budget: Learn fair budget allocations considering the complexities of reputation management and avoid unrealistically low-cost promises.  
  12. Set realistic timeline expectations: Acknowledge that effective reputation management takes time and beware of guarantees of rapid results.  
  13. Require discretion in reputation handling: Verify the company’s understanding of contextual sensitivity, avoiding overt or forced positive content creation during crises.  
  14. Plan structured exit: Plan for a smooth transition post-campaign, ensuring access to created profiles and guidance for future reputation management. Consider the possibility of continuing collaboration for ongoing support and sustained reputation enhancement.  
  15. Decide: Finalize your choice based on your evaluation of backgrounds, proposals, and interviews.  

Check out DesignRush’s Marketplace and share with us your requirements. We’ll help connect you with the most competent reputation management companies — for free. 

What questions should I ask reputation management agencies before hiring one?

Ask reputation management agencies the following questions to establish their level of expertise, collaborative habits, resources, and more:  

Its Relevant Background  

  1. What research methodologies and monitoring tactics do you use to find out what people say about our business online?  
  2. How do you assess your clients' reputation versus their competitors'?  
  3. What online reputation management (ORM) tools do you employ and how reliable are they?  
  4. How do you assess a brand's existing reputation?  
  5. How do you build a business's image from the ground up?  
  6. How do you think reputation impacts sales and profits?  
  7. How long does it usually take for your agency to restore a client’s reputation?  
  8. How do you protect your clients from risk?  

Company Services and Processes  

  1. What services are included in your ORM campaigns?  
  2. How do you keep up with the industry trends? Which resources do you rely on?  
  3. What ORM best practices do you implement?  
  4. What’s a good online reputation score?  
  5. How do you measure reputational damage?  
  6. How do you recover from a reputation crisis?  
  7. What performance metrics do you offer?  
  8. What does your pricing structure look like?  

The Project  

  1. Who is on the team? What is their background? Are they in-house or outsourced?  
  2. What do you need from us? What role do we play?  
  3. What type of information do you need to know about me or the business?  
  4. Will your SEO strategy address all my online goals?  
  5. When will you start writing content and building links?  
  6. Can you remove or remedy existing harmful content ranking in Google?  
  7. Will you actively monitor my brand online across all platforms?  
  8. Will we get ongoing support?  
  9. What is the timeline for success and how sustainable is the approach? 

What are the best reputation management companies in the U.S.?

The best reputation management companies in the U.S. are: 

  1. Reputation X 
    • 5.0 stars on Google (4 reivews) 
    • Top clients: Safe Harbor Equities, Lovell, Revenue Jump, Cience 
  2. Reputation Rhino 
    • 5.0 stars on Google (43 reviews) 
    • Top clients: MEM Property Management, Aerus Enterprise Solutions, Innovative Style Group, TradeGreeks LLC 
  3. NetReputation 
    • 4.7 stars on DesignRush (7 reviews) 
    • 4.9 stars on Google (49 reviews) 
    • Top clients: Ads2Convert, Atlantic International Capital, Envyus Media, Allstate Financial Services LLC 
  4. Ignite Visibility 
    • 4.9 stars on DesignRush (14 reviews) 
    • 4.5 stars on Google (60 reviews) 
    • Top clients: Tony Robbins, DoorDash, COX, Wedding Wire 
  5. Rosemont Media 
    • 4.8 stars on DesignRush (5 reviews) 
    • 5.0 stars on Google (74 reviews) 
    • Top clients: McCormack Plastic Surgery, Scripps Center for Dental Care, Richmond Aesthetic Surgery 

Review our whole listing on this page to find more reputation management agencies that fit your needs. Personalize your search and filter the agencies based on reviews, budget, company size, location, or pricing. 

About The Author and Expert Reviewer
Jelena Relić has hundreds of top-ranking articles and a lifestyle & culture magazine she calls The MAN. She gained valuable content and SEO experience working at Digital Circle and Neil Sahota, which she now uses to deliver top-quality B2B content at DesignRush, particularly in the creative industry.
Mariana Delgado is a renowned marketing expert with an extensive background spanning over ten years in digital marketing, sales management, search, and video advertising. She has led campaigns with a stellar 5:1 ROAS and worked at consulting giants like PwC and Deloitte. Her influence at DesignRush led to an impressive 200% growth in organic traffic, pushing the visitor numbers beyond the 500,000 mark.