Crackle PR

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B2B Tech PR Agency Specializing In AI Visibility And Generative Engine Optimization
90 Canal St, Boston, Massachusetts 02114, United States
http://cracklepr.com
Crackle PR

Crackle PR Overview

Year Founded
2020
Employees
Under 49
Minimal Budget
$10,000 - $25,000
Average Hourly Rate
$500/hr
Crackle PR is a B2B tech PR agency that works with VC-backed companies from Series A through IPO. Founded in 2020, the company is made up of 20 senior strategists working across SaaS, cybersecurity, fintech, AI, and martech.

Its core services include:
  • Media strategy and media relations
  • Generative engine optimization (GEO) and AEO-structured news releases
  • Analyst relations with Gartner, Forrester, and IDC
  • Executive thought leadership and content creation
  • Media training and crisis communications
The agency treats AI visibility as a measurable PR outcome. Its GEO work targets the publications that ChatGPT, Perplexity, Claude, and Google AI Overviews draw from, and client reporting tracks citation share across those engines alongside traditional share of voice.

Crackle PR has worked with Google, Chevron, Schneider Electric, ON24, and Creditsafe, as well as more than 50 startups. It also publishes the AI Visibility Index, a quarterly, DOI-registered dataset that ranks how often AI engines cite 100 B2B tech companies.

Its founder and CEO, Parry Headrick, sits on the Forbes Agency Council, co-hosts the weekly Under Embargo podcast, and has been quoted in The Wall Street Journal, the BBC, and The Guardian.

Crackle PR Portfolio

Crackle PR - Brand Repositioning from Webinar Software to Marketing Data Platform
Public Relations
Brand Repositioning from Webinar Software to Marketing Data Platform
Crackle PR - Series B Launch and Market Awareness for an Ocean Shipping Platform
Public Relations
Series B Launch and Market Awareness for an Ocean Shipping Platform
Crackle PR - US Market Entry PR for a Consumer Intelligence Platform
Public Relations
US Market Entry PR for a Consumer Intelligence Platform
Crackle PR - Brand Visibility and fusepoint Consultancy Launch
Public Relations
Brand Visibility and fusepoint Consultancy Launch
Crackle PR - Enterprise AI Thought Leadership and Earned Media
Public Relations
Enterprise AI Thought Leadership and Earned Media
Crackle PR - Data-Led Fintech PR for US Market Growth
Public Relations
Data-Led Fintech PR for US Market Growth
Crackle PR - Business and Trade PR for Data Center Authority
Public Relations
Business and Trade PR for Data Center Authority

Crackle PR Services

Industries

  • Media & Communications
  • AI
  • Fintech
  • Software & IT Services

Client Types

  • Startups
  • Medium Businesses
  • Enterprise / Corporate
Branding Expertise
Branding Expertise
  • Brand Messaging
  • Brand Positioning
PR Expertise
PR Expertise
  • AI Public Relations
  • B2B PR
  • Crisis Management
  • Online Reputation Management

Crackle PR Clients

Bay Cites
Sleepcycle
Schneider Electric
G-P
Chevron
Artlist
Cologix
Vena Solutions
Coro
Netmore

Crackle PR Team Bios

Founder & CEO
Parry Headrick
Founder & CEO

Parry Headrick specializes in media relations and C-suite media training for B2B tech brands. His 20+ years in PR include senior roles at SHIFT, Matter, and March Communications.

Vice President, Account Services
James Gerber
Vice President, Account Services

James Gerber brings nearly 20 years of industry experience to B2B and B2C tech PR. He has run PR campaigns for Nokia, Oracle, and Qualcomm, and worked with journalists across the US and Europe.

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