Frazile

Frazile engages in a collaborative process with its clients to clearly define their ideal customer profile. As part of this, thorough research is conducted on the target user persona, systematically mapping it across various digital touchpoints. The initial step involves creating a user persona sketch tailored to the client's specific needs.

For instance, this encompasses a detailed examination of the targeted industry, consideration of employee count, evaluation of titles, analysis of the technology in use, an understanding of the challenges faced, identification of decision-makers, and discerning the key aspects that would attract their interest in the client's offerings. This meticulous approach establishes a strategic foundation for subsequent initiatives designed to resonate effectively with the identified user persona.

Frazile helps B2B SaaS businesses achieve their lead and demand generation goals through strategic efforts. The agency offers a 30-day, zero upfront fee to gain 8-12 leads in its client's sales pipeline to showcase the firm's expertise.