Email marketing is about more than a newsletter -- it’s about the entire experience that’s triggered by your brand’s email in the user’s inbox. If users click through from an email to your website only to find a jarring or lackluster site experience, the effort put into your email campaign was wasted. The top email marketing companies understand the importance of unifying the customer’s experience from the email to the final destination in the journey. What’s more, they look at email marketing as more than simply blasting out a message whenever the idea strikes. They design campaigns that reach consumers at a series of strategic touchpoints -- from onboarding and transactional messages, to promotional and remarketing ones.