Best Email Marketing Company Rankings

Companies
Rankings updated: February 29, 2024
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  • Ignite Visibility

    Verified
    The Expert Digital Marketing Agency (Sponsored)
    Ignite Visibility is a leader in SEO, online advertising, email, social media marketing and digital marketing. 200+ five star reviews, 3x Landy Award winner, 6x Inc. 5,000 company, #1 ranked full-serv [...]
    Top Services:
    Digital Marketing SEO Social Media Marketing Email Marketing
    San Diego, California
    100 - 249 Inquire $1,000 - $10,000
    Expertise
    Email Template Design
    VISIT WEBSITE
  • Verified
    Top-Rated PPC & Digital Marketing Agency Focused on Driving Results
    The last digital marketing agency you'll ever need.
    Top Services:
    PPC Social Media Marketing Digital Marketing Email Marketing
    Pleasant Grove, Utah
    100 - 249 Inquire $10,000 - $25,000
    Expertise
    Hover to view additional Areas of Expertise
    Outreach Services
    Cold Email
    Email Marketing Software
    Email Template Design
    VISIT WEBSITE
  • Inbox Army

    Verified
    Deploy Your Email Marketing Army
    March forward with confidence alongside Inbox Army, your elite, full-service email marketing agency. We offer a comprehensive range of services, including campaign management, template production, str [...]
    Top Services:
    Email Marketing Digital Strategy
    Dallas, Texas
    100 - 249 Inquire $1,000 - $10,000
    Expertise
    Email Template Design
    VISIT WEBSITE
  • SmartSites

    Verified
    Think Web. Think Smart. Partner with the #1 Rated Digital Marketing Agency.
    Outsmart the competition with best-in-class digital marketing services. With over 450 5-star reviews online, SmartSites is America #1 rated digital marketing agency. Call (201) 870 6000 for a free con [...]
    Top Services:
    Web Design Web Development UI/UX Design Email Marketing
    Paramus, New Jersey
    100 - 249 $100/hr Inquire
    Expertise
    Outreach Services
    Email Template Design
    Newsletters
    VISIT WEBSITE
  • Brick Marketing

    Brick Marketing - Digital Marketing Company
    Brick Marketing offers companies results focused Digital Marketing services: SEO, Content Marketing, Social Media, PPC and Website Development solutions.
    Top Services:
    Digital Marketing SEO Content Marketing Email Marketing
    Boston, Massachusetts
    Under 49 Inquire $1,000 - $10,000
    Expertise
    Newsletters
    VISIT WEBSITE
  • HigherVisibility

    Verified
    4-Time SEO Agency of the Year. [Named Best Full-Service SEO and SEM Agency by Forbes]
    HigherVisibility is a Best-in-Class Digital Marketing Agency, specializing in SEO, Paid Media, and Website Design. We are proud to be a 4-Time SEO Agency of the Year Winner. Our professional staff tak [...]
    Top Services:
    SEO Digital Marketing Social Media Marketing Email Marketing
    Memphis, Tennessee
    50 - 99 Inquire $1,000 - $10,000
    Expertise
    PR Outreach
    VISIT WEBSITE
  • Joseph Studios

    Verified
    Intelligence-Based Marketing | Find, Join, & Influence Your Ideal Buyers
    Joseph Studios enables you to speak to your ideal buyers online with a proven methodology for growth and success.
    Top Services:
    Social Media Marketing SEO Digital Marketing Email Marketing
    Atlanta, Georgia
    Under 49 $100/hr $1,000 - $10,000
    Expertise
    PR Outreach
    VISIT WEBSITE
  • Verified
    Skyrocket Your Profits from 17% to 2,000% with Tailored Digital Marketing Services
    Incrementors is an Award-Winning Digital Marketing Agency, 2021 Best SEO Consulting Agency by Design Rush, and Top #10 Most Reviewed SEO companies by TheManifest, also one of the fastest-growing compa [...]
    Top Services:
    SEO Digital Marketing Web Design Email Marketing
    Sacramento, California
    100 - 249 $40/hr $1,000 - $10,000
    Expertise
    Outreach Services
    VISIT WEBSITE
  • Pixated

    Verified
    Specialist performance marketing and web design agency
    We help the most exciting brands unlock growth through carefully crafted paid media campaigns and digital experiences.
    Top Services:
    Digital Marketing Web Design PPC Email Marketing
    London, United Kingdom
    Under 49 $95/hr $1,000 - $10,000
    Expertise
    Email Template Design
    Outreach Services
    VISIT WEBSITE
  • KlientBoost

    Verified
    Driving Serious Business Results
    Propel your digital strategy with our expertise in Google Ads, SEO, and Email Marketing. Based across three dynamic cities, our 80+ team has consistently doubled our growth yearly by enhancing ROI for [...]
    Top Services:
    PPC Digital Marketing SEO Email Marketing
    Costa Mesa, California
    100 - 249 $100/hr $1,000 - $10,000
    Expertise
    Email Template Design
    Email Marketing Software
    Cold Email
    Outreach Services
    CRM Emailing
    Newsletters
    VISIT WEBSITE
  • Need Help Selecting The Right Agency For Your Project?

    Need Help Selecting The Right Agency For Your Project?

    We can help you find verified agencies that fit your budget and other requirements within just a few days and free of charge.
  • Digital Darts

    Verified
    Increase your Shopify profit through paid social, search, and email.
    Digital Darts build profits for Shopify stores through paid social, search, and email.
    Top Services:
    SEO Email Marketing PPC Social Media Marketing
    Toowoomba, Australia
    Under 49 $200/hr $1,000 - $10,000
    Expertise
    Email Template Design
    Outreach Services
    VISIT WEBSITE
  • Verified
    Netpeak is your trusted partner in growing business.
    Netpeak is a Ukrainian digital marketing agency established in 2006, that pioneered in shaping Eastern Europe's digital landscape with deep technical expertise and data-driven strategies.
    Top Services:
    Digital Marketing SEO PPC Email Marketing
    Wilmington, Delaware
    250 - 499 $75/hr $1,000 - $10,000
    Expertise
    Email Marketing Software
    Email Template Design
    Outreach Services
    VISIT WEBSITE
  • OuterBox

    Verified
    Master Elevating Your Business Growth
    The agency specializes in various services, including SEO, startups SEO, web design, paid search marketing, and eCommerce development.
    Top Services:
    SEO Digital Marketing PPC Email Marketing
    Akron, Ohio
    100 - 249 Inquire $1,000 - $10,000
    Expertise
    Email Template Design
    Outreach Services
    VISIT WEBSITE
  • Intero Digital

    #1 Rated Digital Marketing Agency in the US
    Driven by patented technology and proven strategies, our team works to take market share from your competitors, increase your brand equity, grow qualified traffic, and increase your revenue and profit [...]
    Top Services:
    SEO Digital Marketing PPC Email Marketing
    Colorado Springs, Colorado
    250 - 499 Inquire $1,000 - $10,000
    Expertise
    Newsletters
    Cold Email
    Outreach Services
    Email Template Design
    VISIT WEBSITE
  • OpenMoves

    Verified
    Navigating Digital, Optimizing Intent, Ensuring Success.
    rom setting up Google Ads and Bing campaigns to leveraging intent-based strategies for optimal placement, we ensure your brand shines. Experience the transformative power of Google's platform, curated [...]
    Top Services:
    Digital Marketing PPC SEO Email Marketing
    Huntington, New York
    Under 49 $125/hr $10,000 - $25,000
    Expertise
    Email Template Design
    Newsletters
    CRM Emailing
    Outreach Services
    VISIT WEBSITE
  • The Emms

    Verified
    Marketing On A Mission
    From logo design and branding to website development, marketing campaigns, consulting and training, our mission is to help you achieve your goals! We will create a solution that works for you depe [...]
    Top Services:
    Web Development Web Design UI/UX Design Email Marketing
    Toronto, Canada
    Under 49 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • UAATEAM

    Verified
    Digital marketing solutions for small & medium business
    We provide digital marketing solutions for SMB.
    Top Services:
    Social Media Marketing Digital Marketing Email Marketing Web Design
    Kharkiv, Ukraine
    50 - 99 $40/hr $1,000 - $10,000
    Expertise
    Outreach Services
    Email Template Design
    VISIT WEBSITE
  • MKC Agency

    Verified
    Scale revenue with content that converts
    MKC Agency: Your partner in accelerating B2B sales for MSPs and Telcos through strategic lead generation and effective content marketing. We align sales and marketing with an ethical approach to fuel [...]
    Top Services:
    Digital Marketing Branding Graphic Design Email Marketing
    Orlando, Florida
    Under 49 $125/hr $1,000 - $10,000
    Expertise
    Email Template Design
    VISIT WEBSITE
  • Moburst

    Verified
    Growth Done Right
    Moburst is a digital & creative full-service, mobile-first marketing agency that helps companies to scale and become category leaders.From Fortune 1000 brands to startups our key clients: Google, [...]
    Top Services:
    Digital Marketing SEO Email Marketing Media Buying
    New York City, New York
    Under 49 Inquire $25,000 - $50,000
    Expertise
    Email Template Design
    Outreach Services
    Email Marketing Software
    VISIT WEBSITE
  • Social Media 55

    Verified
    A Digital Marketing & Social Media Agency
    Social Media 55 is an award-winning full-service digital marketing and social media agency established in 2014.
    Top Services:
    Digital Marketing Social Media Marketing Web Design Email Marketing
    Montreal, Canada
    Under 49 $150/hr $1,000 - $10,000
    VISIT WEBSITE
  • Titan Growth

    Verified
    Guaranteeing the knowledge of a superior team
    At Titan Growth, our highly skilled team, deeply rooted in paid media, amazon marketing, and technical SEO, utilizes their extensive experience and proprietary technology to empower our clients in ach [...]
    Top Services:
    Digital Marketing SEO PPC Email Marketing
    San Diego, California
    50 - 99 Inquire Inquire
    Expertise
    Outreach Services
    VISIT WEBSITE
  • Piper Marketing

    Verified
    We make brands stand out in a crowded marketplace
    Full-service digital marketing agency creating seamless experiences for brands and consumers to increase customer satisfaction and online revenue.
    Top Services:
    PPC SEO Web Development Email Marketing
    Belmont, New Hampshire
    Under 49 $250/hr $10,000 - $25,000
    Expertise
    Outreach Services
    Email Template Design
    VISIT WEBSITE
  • Clever Content

    We Write Content That Engages & Copy That Converts!
    Introducing Clever Content, a fast growing company led by Nora AJ, a freelance SEO copywriter and email marketing specialist dedicated to helping businesses optimize their website copy and write condu [...]
    Top Services:
    Email Marketing Digital Strategy
    Melbourne, Australia
    Under 49 $100/hr $1,000 - $10,000
    Expertise
    Outreach Services
    Email Template Design
    VISIT WEBSITE
  • Lilo Social

    E-commerce Ad Agency in Brooklyn, New York
    We help e-commerce brands scale by bringing data driven decisions and creativity together for a full-funnel marketing approach.
    Top Services:
    Email Marketing PPC eCommerce Web Design
    New York City, New York
    Under 49 $150/hr $1,000 - $10,000
    Expertise
    Outreach Services
    VISIT WEBSITE
  • Mavlers

    A full-service digital marketing and technology agency
    Our high-performing teams of 1000+ professionals aim to bridge gaps in performance and maximize a companys potential, regardless of time zone and geographical boundaries.
    Top Services:
    SEO Digital Marketing Social Media Marketing Email Marketing
    Surry Hills, Australia
    1000 & Up $25/hr $1,000 - $10,000
    Expertise
    Email Template Design
    Email Marketing Software
    Outreach Services
    VISIT WEBSITE
  • WebFX

    Digital Marketing That Delivers
    Our team of digital marketing experts has a proven track record of delivering successful campaigns that drive results for B2B enterprises. Contact us today to optimize your marketing strategy!
    Top Services:
    Digital Marketing SEO Content Marketing Email Marketing
    Harrisburg, Pennsylvania
    500 - 999 $150/hr $10,000 - $25,000
    Expertise
    Newsletters
    Email Template Design
    Outreach Services
    VISIT WEBSITE
  • Pipeful

    Verified
    Qualified Leads In Your Pipeline
    Ranked as the top B2B lead generation services firm, Pipeful grows your business through data, software and services.
    Top Services:
    Digital Marketing Email Marketing Direct Marketing Call Centers
    San Francisco, California
    100 - 249 Inquire $1,000 - $10,000
    Expertise
    Cold Email
    Outreach Services
    VISIT WEBSITE
  • Addlium

    Verified
    Implementing Social Selling Approach to Boost B2B Sales
    Addlium is a social selling agency providing services to B2B companies in different industries all around the world. Our well-established processes help companies to scale up faster, thus reducing up [...]
    Top Services:
    Social Media Marketing Digital Marketing BPO Email Marketing
    Kyiv, Ukraine
    Under 49 $25/hr $1,000 - $10,000
    VISIT WEBSITE
  • Effeect

    Verified
    International Full-Service Digital Marketing Agency
    Our team of passionate professionals will help you start your digital game and achieve greater levels of success.
    Top Services:
    SEO Digital Marketing Social Media Marketing Email Marketing
    Sheridan, Wyoming
    Under 49 $80/hr Under $1,000
    Expertise
    CRM Emailing
    Cold Email
    Outreach Services
    PR Outreach
    Newsletters
    Email Template Design
    Email Marketing Software
    Experience Management
    VISIT WEBSITE
  • Optimum7

    Verified
    Enabling businesses do more with less!
    At Optimum7, we help small and medium-sized eCommerce businesses thrive in a world dominated by giants like Amazon and Walmart.
    Top Services:
    eCommerce Development SEO Digital Marketing Email Marketing
    Coral Gables, Florida
    50 - 99 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • Callbox

    Verified
    We are largest provider of sales lead generation services helping businesses increase their revenue.
    Callbox is a worldwide recognized leader in B2B Lead Generation powered by AI and human expertise, having been one of the top lead generation and appointment setting experts for the past many years. W [...]
    Top Services:
    Managed Services Event Marketing Cybersecurity Email Marketing
    Los Angeles, California
    500 - 999 Inquire Inquire
    VISIT WEBSITE
  • SEO Brand

    The Worlds Biggest Brands Trust Us. Let Us Show You Why.
    SEO Brand has over 55+ years of combined experience and are behind global brands such as LG, Montblanc, The Weather Channel, Allegra, The Ritz Carlton and many more.
    Top Services:
    SEO Digital Marketing Web Design Email Marketing
    Boca Raton, Florida
    Under 49 $125/hr $1,000 - $10,000
    VISIT WEBSITE
  • Kobe Digital

    Verified
    Well-rounded perspectives to achieve effective marketing outcomes.
    Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is [...]
    Top Services:
    Web Design Digital Marketing eCommerce Development Email Marketing
    Los Angeles, California
    Under 49 $150/hr $1,000 - $10,000
    VISIT WEBSITE
  • Favoured

    Verified
    We're Favoured, and were here to help you get more customers and boost your profits - simple as that.
    Top Services:
    eCommerce Digital Marketing CRO Email Marketing
    London, United Kingdom
    Under 49 $125/hr Inquire
    VISIT WEBSITE
  • Digital Drew

    Verified
    An Award Winning NYC Digital Advertising Agency With Official Google Partner.
    Digital Drew SEM is a search and social media advertising agency that ensures quality and value for all of our clients. Our services include: Creating copy and targeting on platforms such as Google, F [...]
    Top Services:
    Advertising Social Media Marketing Email Marketing Web Design
    New York City, New York
    Under 49 $100/hr Under $1,000
    VISIT WEBSITE
  • Ignite Digital

    Verified
    The World is Online. Your Company Should be too.
    Ignite Digital is a reputable Digital Marketing Agency with over a decade of experience. We provide full-service Digital Marketing solutions for medium to big brands.
    Top Services:
    SEO Digital Marketing PPC Email Marketing
    Mississauga, Canada
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • GCC MARKETING

    Verified
    Web & Mobile App Design | eCommerce | Digital Agency in Dubai
    GCC Marketing is a Dubai based top Digital Agency helping businesses in Corporate Branding, Web Design, Web Development, eCommerce Stores, Web Applications Development, iOS & Android App Development, [...]
    Top Services:
    Web Design Web Development eCommerce Development Email Marketing
    Dubai, United Arab Emirates
    Under 49 $25/hr $1,000 - $10,000
    VISIT WEBSITE
  • Exceptional Design & Marketing
    Denver Web Success is a web design firm that you can trust. Concentrating only on the Denver Colorado marketplace, Denver Web Success places great emphasis on personal service to provide top-quality w [...]
    Top Services:
    SEO Email Marketing PPC Digital Marketing
    Denver, Colorado
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Belkins

    Verified
    Close more deals with ROI-focused lead acquisition
    Belkins is a B2B lead acquisition agency helping businesses generate high-quality leads & close deals. Belkins has been the award-winning agency for 5 years in a row and has 1,000+ loyal customers wit [...]
    Top Services:
    Call Centers Email Marketing BPO CRM Consulting
    Dover, Delaware
    250 - 499 $50/hr $1,000 - $10,000
    VISIT WEBSITE
  • LikeSocialBiz

    Verified
    LikeSocialBiz has been in business for more than 6 years. We are a dynamic LA-based Digital Marketing Agency & Top-Notch SEO Service Provider. We are also present in Miami Beach, Palm Springs &amp [...]
    Top Services:
    Web Design Digital Marketing Social Media Marketing Email Marketing
    Los Angeles, California
    Under 49 $70/hr Under $1,000
    VISIT WEBSITE
  • Ecom Development NYC

    Verified
    Ecommerce Development & Marketing Agency Sourcing High Converting Ecommerce Solutions
    Headquartered in Manhattan, NYC, Ecom development is an Award Winning Ecommerce Development & Marketing Agency in USA. Ecom Development Provides Web Development Services Across All Major Ecommerce Pla [...]
    Top Services:
    eCommerce Development Web Design SEO Email Marketing
    New York City, New York
    100 - 249 $49/hr $1,000 - $10,000
    VISIT WEBSITE
  • Respect Studio

    Verified
    Highlight your company
    An award-winning team of professionals who are keen on strategizing and implementing outstanding B2B Lead Generation.
    Top Services:
    Digital Marketing Advertising Content Marketing Email Marketing
    Lviv, Ukraine
    Under 49 $100/hr $10,000 - $25,000
    VISIT WEBSITE
  • Atlas Marketing

    Verified
    We tell stories for companies that build things.
    We tell stories for companies who build things. Each story is designed to help your customers make a decision - hire or buy from you. These stories include elements of marketing strategy, public relat [...]
    Top Services:
    Web Development Graphic Design Public Relations Email Marketing
    Pittsburgh, Pennsylvania
    Under 49 $235/hr $1,000 - $10,000
    VISIT WEBSITE
  • Verified
    We Integrate - Optimize & Automate Digital Marketing.
    We specialize in: Digital Marketing Integration - Optimization & Automation. Search Engine Optimization (SEO) -Search Engine Marketing (SEM) -Social Media Marketing Management (SMM) -Ad Campai [...]
    Top Services:
    Digital Marketing Web Development Social Media Marketing Email Marketing
    Calgary, Canada
    Under 49 $70/hr Under $1,000
    VISIT WEBSITE
  • Codedesign

    Driving growth through Amazon marketing!
    Codedesign is a top-rated world-class digital agency focused on Amazon marketing, growth, incremental revenue, and increasing sales-qualified lead generation.
    Top Services:
    SEO Digital Marketing Social Media Marketing Email Marketing
    Lisbon, Portugal
    Under 49 $60/hr Inquire
    VISIT WEBSITE
  • FRIENDLY LABEL

    Verified
    ELEVATING BRANDS SINCE 2010
    BRAND SOLUTIONS: BRANDING, IDENTITY, AND GROWTH STRATEGIESWe understand the challenges of a competitive market and are committed to helping your brand not only survive but thrive as a SUCCESS STOR [...]
    Top Services:
    Branding Logo Design Graphic Design Email Marketing
    Cluj-Napoca, Romania
    Under 49 $80/hr $1,000 - $10,000
    Expertise
    Email Template Design
    Newsletters
    VISIT WEBSITE
  • In Motion Marketing

    Verified
    Creates Marketing Content for Social Media & The Web // Helps B2Bs with their Growth Aspirations
    Looking to reach more potential clients online? Let In Motion Marketing help. As a leading digital marketing agency, we offer highly-rated services to accelerate the growth of your startup or small-me [...]
    Top Services:
    Digital Marketing SEO Email Marketing
    Doreen, Australia
    Under 49 Inquire $10,000 - $25,000
    VISIT WEBSITE
  • Conversion Perk

    Verified
    Power Your Brand!
    Conversion Perk helps businesses with Digital Marketing – whether you are an established brand or just planning to set up your businesses, we are here to help you with PPC, SEO, and Social Media Marke [...]
    Top Services:
    eCommerce PPC Digital Marketing Email Marketing
    Mohali, India
    Under 49 $20/hr $1,000 - $10,000
    VISIT WEBSITE
  • Krafted Digital

    The last digital agency and growth partner you'll need.
    Krafted Digital is an award winning and internationally recognized full-service digital and growth marketing firm based out of Miami, Florida. Our firm focuses on creating custom-tailored, innovating [...]
    Top Services:
    Digital Marketing Branding eCommerce Email Marketing
    Miami, Florida
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • 97 Switch

    Verified
    DesignRush Design Award Winner
    Strategy, design and marketing
    97 Switch is an award-winning Chicago and Portland digital marketing agency that specializes in marketing, web design and strategy.
    Top Services:
    Digital Marketing Web Design Social Media Marketing Email Marketing
    Chicago, Illinois
    Under 49 $150/hr $25,000 - $50,000
    VISIT WEBSITE
  • Need Help Selecting The Right Agency For Your Project?

    Need Help Selecting The Right Agency For Your Project?

    We can help you find verified agencies that fit your budget and other requirements within just a few days and free of charge.

Email Marketing Agency Hiring Guide

What is an email marketing agency?

An email marketing agency creates tailored email campaigns to engage customers, aiming to foster relationships, improve brand loyalty, and drive conversions. Its expertise lies in understanding customer behavior, preferences, and triggers, which they use to build meaningful connections.

What does an email marketing company do?

An email marketing company uses email as a channel to promote brands, their products, and/or services.  

Their job is to send targeted email messages to prospects and customers to boost sales, attain brand loyalty, and increase returning customers. They can also track user interactions and refine their strategies based on real-time feedback, ensuring that the content they create continuously meets the needs and preferences of their audience. 

Their primary objective is to optimize email communication for maximum impact and return on investment (ROI). To achieve clients’ goals, email marketing companies: 

  • Employ personalized content and timely triggers 
  • Ensure emails are engaging, responsive, and look great on all devices 
  • Stay current on email marketing trends and best practices 

Some types of email content an email marketer can create include: 

  • Welcome email series 
  • Email blasts
  • Newsletters 
  • Seasonal promotions 
  • Post-purchase drips 
  • Connect-via-social campaigns 
  • Abandoned cart emails 
  • Win-back campaigns 
  • And more

What is the main purpose of email marketing?

The primary purpose of email marketing is to establish and maintain meaningful connections with your audience, drive desired actions or conversions, and contribute to your business's overall growth and success. 

Effective email marketing allows companies to deliver personalized, timely, and relevant messages that resonate with subscribers, ultimately leading to increased customer engagement, loyalty, and revenue. As a direct line of communication, email marketing enables businesses to inform their audience about new products, offers, or company updates. 

This case study from SmartSites demonstrates how strategic email marketing can produce results that other digital marketing channels can’t. Virtual real estate brokerage eRealty Advisors wanted to engage more real estate agents to join its membership program.  

SmartSites sent out monthly newsletters and email campaigns via MailChimp and automated email flows for new subscribers and leads. These and other efforts increased the conversion rate by a whopping 480% and leads by 360%.

How do email campaigns work?

Email campaigns work by sending targeted emails to a specific target audience. These emails can promote products or services, share news, or provide information. 

The process goes as follows: 

  1. Marketers collect email addresses, often through website sign-ups or other lead-generation tactics.  
  2. Leads are segmented by engagement, location, or other strategies. 
  3. Email marketing companies then create and send targeted emails for each segment and send them out at strategic times.  
  4. They then measure the success of email marketing campaigns by monitoring open rates, click-throughs, and conversions.

What services does an email marketing company provide?

An email marketing company provides the following main services: 

  • Email audit: The first step before developing a strategy, audits provide agencies with a clear picture of what the client does well, their challenges, and potential opportunities. Understanding past creative directions and distribution strategies is key to planning future improvements.  
  • Email strategy: During the strategic planning, email marketing agencies conduct audience research to pinpoint the most effective messaging, offers, and timing for the target market. This later informs decisions on which automation opportunities, subscriber acquisition methods, and basic best practices (e.g., double opt-in, receipts/invoices, transactional emails) to adopt. 
  • Email template development: These specialized agencies design and develop templates for organizations that don’t have the in-house expertise and resources to do it on their own. These templates can be reused in a variety of scenarios by swapping out text, images, and links.  
  • Custom creatives: If a template doesn't meet your needs, custom creatives might. These may include a combination of content, design, and development.  
  • Email campaign management: This includes full-service campaign execution and management, whether on an ongoing basis or for a one-time campaign.  
  • Performance tracking:Tracking and analyzing key metrics like open rates, click-through rates, conversions, spam complaints, and engagement can contribute to continued business success.

Other services email marketing companies provide are: 

  • Email list management and segmentation 
  • Automation and workflow setup 
  • A/B testing and optimization 
  • Performance tracking and analytics 
  • Compliance and deliverability 
  • Third-party integrations with email platforms

What’s the difference between email marketing vs. marketing automation?

The main difference between email marketing and email automation is that the former covers a broader range of activities and monitors the direct actions users take on your emails, while the latter automates tedious tasks related to email marketing like collecting essential data from a wide variety of touchpoints. 

Email marketing is a digital marketing channel that focuses on creating email campaigns to help brands connect with their target audiences. This includes: 

  • Analyzing market research 
  • Writing and designing email content 
  • Scheduling and sending emails 

Marketing automation refers to the use of specialized software to streamline repetitive marketing tasks on various channels, including social media, websites, and email marketing. Some of the most commonly automated email tasks include: 

  • Gathering comprehensive data on customer demographics and behavior 
  • Segmenting the market 
  • Customizing content and sending emails based on time or activity-based triggers 
  • Monitoring profit across the email journey

What are the types of email marketing?

There are two primary types of email marketing: inbound email marketing and outbound email marketing. 

1. Inbound email marketing  

Inbound email marketing targets your existing customers throughout their customer journey. Its goal is to improve brand awareness, engagement, and customer loyalty as well as highlight new offerings. 

The inbound email marketing can be further categorized into: 

  • Welcome emails 
  • Transactional emails 
  • Promotional emails 
  • Abandoned cart emails 
  • Re-engagement emails 
  • Survey emails 
  • Recap emails 
  • Product update emails 
  • Email newsletters 

2. Outbound email marketing  

Outbound email marketing targets a broader audience (i.e., people not on your email list). Its main objectives are to boost brand recognition and attract new customers to your brand, products, or services.  

The types of emails under this category are: 

  • Cold emails 
  • Follow-up emails

How much do companies charge for email marketing?

Generally, email marketing companies charge $100 to $200 per hour, with average monthly expenses reaching $2,500. The top 50 email marketing agencies on DesignRush charge an average of $103/hour. 

About 95% of agencies operate on a retainer basis. For businesses working with these agencies for the first time, contract values can range between $5,000 and $49,000. Roughly 14.5% of the email marketing agencies on DesignRush accept projects with a minimum budget of $1,000, while only 1.2% have a $50,000+ minimum budget. 

Here's a breakdown of email marketing agency costs by services:

ServicesInclusionsAverage costs
Content creationEmail writing, blog posts, image sourcing, email design$500/month
Strategy developmentMarket research, planning, tactical design$75 - $275/hour
Technical servicesVendor selection, deliverability checks, data integration $95 - $300/hour
AnalyticsCampaign tracking, custom reporting, segmentation analysis$750/month 

The final cost of email marketing services varies depending on the type of services, project complexity, company stature, and size. 

Why should I hire a trusted email marketing agency?

You should hire a trusted email marketing agency for the following reasons: 

  • High ROI: Email is the most important marketing channel for businesses because of its ROI. For every $1 spent, it generates an average return of $42 – making it even more budget-friendly than social advertising or display advertising. 
  • Overcome common challenges: Email marketing agencies address typical issues such as limited resources (40%), lack of data (30%), strategy (25%), outdated processes (22%), and content creation (20%). 
  • Growing email usage: Email users are projected to reach 4.48 billion by 2024, and agencies can help tap into this expanding audience effectively. 
  • Expertise in engagement: Professional agencies understand how to combat declining open rates, which averaged 22.1% in 2019 – an 8% drop from 2018. 
  • Effective subject lines: Agencies excel in crafting compelling subject lines, which is essential as 64% of recipients base their decision to open an email on the subject line. 
  • Improved metrics: Agencies are skilled in boosting open rates, click-through rates, and overall conversions. Many focus on ways to personalize your emails, which leads to 50% higher open rates.  
  • Adaptation to trends: They stay abreast of evolving email marketing trends and technologies to create more effective email campaigns. 

Here’s a case study that demonstrates how effective an email marketing agency can be. Coldie Holdie struggled with low organic website traffic and ineffective customer retention despite a strong product range and initial success in PPC campaigns. Its marketing efforts were held back by poor SEO, underutilized email marketing, and frequent product suspensions on Google. 

SmartSites implemented a robust SEO and email marketing strategy, focusing on link building, automated email sequences, and a unified omnichannel approach. This strategy led to a remarkable 1,162% increase in email traffic and a 485% boost in email revenue.

How do I choose an email marketing company?

To choose the best email marketing company, follow these steps: 

  1. Define your email marketing objectives, whether it's boosting subscriber engagement, driving sales, or nurturing leads. Establish a budget, key performance indicators (KPIs), and a timeline for your campaigns. 
  2. Seek out agencies with a track record in your specific industry, using online directories like DesignRush and agency websites to identify which have the expertise that aligns with your specific needs.  
  3. Evaluate client testimonials and delve into case studies to gauge the agency's efficiency, capabilities, strategic approach, and problem-solving skills. 
  4. Look for a proficient email marketing agency with a team of skilled strategists, content creators, copywriters, graphic designers, data analysts, digital marketers, and project managers. 
  5. Give priority to agencies renowned for their exceptional deliverability rates. They should excel in list hygiene, sender reputation management, email authentication, and compliance with internet privacy regulations. 
  6. Choose an agency with a strategic approach that prioritizes research, audience insights, brand understanding, and measurable goals.  
  7. Ensure the agency regularly conducts A/B testing to optimize subject lines, CTAs, and segmentation for improved campaign outcomes.  
  8. Ensure the agency strictly adheres to data privacy laws (e.g., GDPR) and responsibly collects and safeguards customer data. 
  9. Match the agency's pricing structure to your budget. The agency should be transparent about costs and offer packages tailored to your unique requirements. 
  10. Shortlist potential email marketing firms and submit a comprehensive email marketing request for proposal (RFP) to solicit detailed quotes. This lets you thoroughly compare their expertise, methodologies, and pricing. 
  11. Arrange meetings with the most promising candidates and select the one that most comprehensively fulfills your criteria. 

If you need help finding the right email marketing service provider for your business, let us know about your project, and our team will provide a list of suitable agencies. Check out the Marketplace for more details.

What questions do I ask when hiring an email marketing company?

The key questions to ask a potential email marketing partner include: 

Its Relevant Background 

  1. How deep is your email marketing expertise within our industry? 
  2. What are some case studies or examples of successful email campaigns you've executed and the results they achieved?  
  3. Can you provide references from past clients for email marketing projects? 
  4. What is the size of your team specializing in email marketing? How long has your company been offering these services? 

Company Services and Processes 

  1. How do you balance increased workloads with quality and timeliness? 
  2. What is your process from conceptualizing an email campaign to execution and analysis? 
  3. What email marketing and automation platforms, tools, and technologies do you primarily use for email marketing campaigns, and why? 
  4. How do you ensure data privacy and compliance with regulations like GDPR in your email campaigns? 
  5. What post-campaign services do you provide, like analytics and performance reports? 
  6. How do you manage scalability for growing email lists and evolving campaign needs? 
  7. Besides email marketing, what other digital marketing services do you offer? 

The Project 

  1. Do you handle our email campaign in-house, or do you outsource some of its aspects? If yes, which ones? 
  2. Are your email marketing campaigns fully customized or based on templates? 
  3. Can you integrate your campaigns with our existing CRM or other third-party tools? 
  4. Can we review and modify email content or designs before sending them? 
  5. How much involvement will our team have in the campaign process? What input will you need from us? 
  6. What measurable results can we expect from our collaboration in terms of engagement and open, click-through, conversion, and delivery rates? How do you monitor these metrics? 
  7. How often will you send campaign performance reports? 
  8. What are the costs associated with an email marketing campaign of our scope? How do you structure your fees? 

These questions will help you understand a potential email marketing partner's expertise, approach, and alignment with your specific campaign goals and needs.

What are the best email marketing agencies in the U.S.?

The best email marketing agencies in the U.S. are: 

AgencyDesignRush ratingGoogle ratingTop clients
SmartSites

5.0

(52 reviews)

4.9

(460 reviews)

  • Rolls-Royce
  • Classic Audi
  • Poker Stars
  • Rakuten 
Evestar

4.9

(20 reviews)

5.0

(11 reviews)

  • Steve Madden
  • Noli Yoga
  • Anatomie
  • Health Fitness Longevity 
Ignite Visibility

4.9

(14 reviews)

4.5

(56 reviews)

  • Tony Robbins
  • Mobile Mini Solutions
  • Vallarta Adventures
  • DrivenBrands 
HigherVisibility

4.9

(19 reviews)

4.4

(132 reviews)

  • eBay
  • Warner Bros
  • BBQ Guys
  • Ziebart 
LinkGraph

4.9

(33 reviews)

4.7

(12 reviews)

  • International Olympic Committee
  • Serena&Lily
  • P&G
  • University of Cincinnati 

Scroll up to discover more about the top email marketing agencies selected for their successful projects, industry standing, customer feedback, and team expertise. To tailor your search even more, filter these companies by location, budget, hourly rates, and client reviews.

About The Author and Expert Reviewer
Bisera Stankovska developed marketing-related content for LeanRank, Content Distribution, and Ridarec. She has numerous high-ranking articles under her belt, alluding to her expertise in the field. She now writes for DesignRush, still focusing on marketing with a touch of SEO.
Head of Email Marketing
Ildiko Szabo built her marketing experience by working at ROSEYs and Cootbie, managing email campaigns, newsletters, and podcasts. She is fluent in five languages and holds a master’s degree in business administration, management, and operations. As the current Head of Email Marketing at DesignRush, she increased email open rates from 14% to 55%.