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An email marketing agency specializes in using email marketing to boost sales, attain brand loyalty and increase returning customers.
In other words, these agencies use email as a channel to promote brands, their products and/or services.
Their job is to send targeted email messages to prospects and customers to help brands achieve specific objectives.
Email marketing companies provide services that can help brands automate and execute strategic email campaigns.
These may include but are not limited to:
Email marketing is a digital marketing channel that focuses on creating email campaigns to help brands connect with their target audiences.
There are different types of email campaigns including:
Marketing automation isn’t just another term for email marketing, though.
Instead, it refers to the software used by marketing agencies to streamline repetitive tasks on various channels, including social media, websites and email marketing.
Some of the best email marketing automation platforms are:
Email marketing agencies in the USA typically price their services on hourly rates and time estimates. While each company comes in different sizes and shapes, the cost will vary depending on several factors including:
You can expect to see rates that go as low as $15 and as high as $300 per hour.
When it comes to project-based fees, the lowest most of these agencies would take up is $1,000.
However, there are some email marketing companies that provide exclusive services and would accept projects valued at $10,000 - $50,000.
According to DMA, email is the most important marketing channel for businesses. In fact, for every $1 they spend on it, they can expect an average return of $42.
This is why email marketing is one of the most cost-effective marketing methods, even more budget-friendly than social media marketing or display advertising.
However, DMA also shows that the most significant challenges that businesses face when executing email marketing campaigns are:
...which is something that email marketing firms can help with.
What’s more, according to Statista, in 2019 there were 3.9 billion email users and the number is projected to grow to 4.48 billion in 2024.
However, while an increased number of people use email, in 2019 the average open rate was 22.1%. When compared to 2018, that is a drop of 8%.
A survey by OptinMonster shows that 47% of email recipients decide whether to open an email or not based on its subject line.
69% of them, on the other hand, claim that they would report an email as spam based on the subject line only.
A professional email marketing agency knows the tactics that will bring higher open rates, click-through rates and conversions.
While choosing the best email marketing agency for your business needs can be a tricky process, our comprehensive table of the leading agencies can make your search easier.
The following tips can also help:
For email campaigns to be successful, they should follow a very specific strategy.
The best email marketing companies establish a competitive edge by emphasizing the research and discovery exercises they conduct as part of every customer engagement.
This ensures that campaigns are developed on a foundation of audience insights, deep brand understanding and measurable goals for anticipated outcomes.
In addition, a key component of every strategy should be personalization.
Personalized email campaigns drive better responses from subscribers and achieve higher ROI. In fact, personalized email subject lines generate 50% higher open rates.
This is why it is the most popular tactic among marketers.
It’s in your company’s best interest to work with an email marketing agency that makes personalization a core function of their approach.
Email is a powerful marketing tool that provides key data on user behavior and engagement.
Email marketing firms know how valuable this data is and they use it to their advantage to continuously hone and optimize their client campaigns.
You should expect the agency you hire to position itself on its deep analytical abilities and skill at drawing meaningful insights from vast swaths of data.
Keen analysis of campaign performance indicators (open rate, click-through rate, conversion rate, etc.) is the key to constantly bettering the client’s messaging, offers and email newsletter creative, which ultimately generate better returns in the long run.
A key characteristic that the best email marketing agency should possess is the ability to regularly conduct A/B testing.
It is the type of testing that helps marketers understand what type of emails and components perform better.
Regularly testing elements like subject lines, call-to-actions (CTAs), email list segmentation and creative direction will improve campaign outcomes.
This is why you should search for a partner that makes testing a core function of their service to their customers.
To ensure that a potential email marketing agency is fully qualified and suits your needs, make sure you ask the following questions:
Email marketing agencies in the United States can help your business generate brand awareness, increase loyalty and boost sales with the help of email as a marketing channel.
They approximately charge between $15 and $300 per hour for their projects.
You should consider the services of a top email marketing agency because they can help you execute email strategies without facing any challenges.
To choose the best partner for your business needs be sure to:
Best of luck!
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