The best ad agencies conceptualize and produce promotional campaigns across digital channels, television, radio, print and beyond. They analyze a business, determine objectives and formulate an advertisement strategy. Then, top-rated advertising companies create and distribute advertisements to a custom targeted audience aimed at achieving those goals.
For modern businesses, a full-service advertising agency that can work in a variety of different media is absolutely essential. Most clients are unwilling to split their account between different agencies with separate specialties. For most it’s easier, and more efficient, to have everything managed at a single shop. Top ad agencies position themselves strongly on their ability to act as a full-service, one-stop shop for their clients. Though most agencies did not go into business with expertise in digital (since many of them have been around far longer than the internet has), they know the value of an integrated approach and have quickly adopted digital marketing as core to their service offerings. If the efficiency of account management is important to your business, you should definitely be looking for a full-service advertising agency with breadth and depth of skill in a range of media.