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An advertising and marketing agency is a company that offers professional services that include creating and handling ads and other forms of marketing promotion.
They help brands to:
These companies employ experts specialized in marketing, analytics, advertising and customer behavior whose primary responsibilities include researching, planning, implementing strategies and measuring success.
Top advertising and marketing agencies often position themselves as one-stop shops capable of handling much of the marketing and advertising needs of their clients.
But depending on the size of the company, they might offer a huge variety of services, including everything from web design to social media management and traditional print campaigns.
The core services include but are not limited to:
Modern advertising encompasses many platforms, channels and objectives.
Therefore, there are several types of advertising and marketing companies that we can divide based on the services that they provide their clients with.
These include:
Most marketing agencies bill their projects on hourly rates and you can come across prices that range between $50 and $150.
Others can ask for a flat fee or a fixed price for specific services. In this case, you can expect to pay:
In addition, some companies may also ask for a retainer fee meaning you would have to pay a certain amount of money upfront to secure their services.
These are the top three reasons why you should consider partnering with an advertising agency:
People look at native ads 53% more than they look at traditional ads. (Sharethrough)
Unlike traditional advertising methods like TV, newspaper or billboards that target the audience inaccurately, native ads are based on highly accurate audience targeting.
These type of ads get higher click-through-rate (CTR) and perform particularly well for the following sectors:
An ad agency is capable of delivering engaging content and distributing it to the right platforms to drive purchases.
Online advertising is highly measurable. However, it does require access to analytical tools and know-how to interpret them -- which are the key qualities of top advertising agencies in the US.
These tools provide companies with meaningful data that:
Unlike the analytics of traditional ads, the analytical data of online ads is highly accurate and more importantly, agencies can track their effectiveness in real-time.
The average Facebook user clicks on 11 advertisements monthly. (Hootsuite)
Social ads are some of the most cost-effective methods to generate brand awareness online. When created properly, they have the power to drive more inbound traffic, improve your SEO rankings, increase your authority and boost brand loyalty.
Top marketing agencies are uniquely positioned to develop ads that trigger attention.
They will take the time to understand your target audience, their needs and pain points, create advertisements that drive CTRs and test their performance.
Here are a few factors to consider when searching for the right marketing agency for your brand:
Advertising and marketing agencies in the United States help businesses to build awareness, boost loyalty and increase sales.
They offer a full range of services and approximately charge between $50 and $150 per hour.
You should choose online over traditional advertising because it:
Make sure the best ad agency you hire:
Best of luck!
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