Hue & Machine
Product design company for complex, data-dense, regulated SaaS and enterprise software.
13 John Prince's Street, 2nd Floor, London, W1G 0JR, United Kingdomhttps://huemachine.co
Hue & Machine Overview
- Year Founded
- 2020
- Employees
- Under 49
- Minimal Budget
- $25,000 - $50,000
- Average Hourly Rate
- $125/hr
We work with product and engineering teams at companies including Microsoft, DoorDash, and Stanford. The work concentrates in software where interface decisions carry weight: a trading dashboard a portfolio manager reads in seconds, a clinical platform a nurse trusts mid-shift, a KYC flow a compliance officer can defend in an audit, a government contracting tool that makes federal data legible to people who are not data analysts.
Our five practices run as one team. Consulting covers discovery, UX research, and design strategy. Audit covers UX audits, accessibility assessment, and ADA and EAA compliance. Product is the largest practice end-to-end design, modernization of legacy platforms, design systems, AI and agentic interfaces, dashboard design, and onboarding. Brand covers marketing sites, identity, and positioning. Operations covers design retainers and ongoing support.
Most relationships start with a fixed-scope Product Audit. It gives both sides a shared, evidence-based view of what is actually broken before anyone commits to a redesign, and it produces a metrics baseline the later work can be measured against.
Every engagement runs the same arc: Baseline, Move, Prove. We record the numbers before design begins, move them with the work, and report the delta afterwards. A single senior designer owns each engagement end to end, so there are no account-manager handoffs and no context lost between phases.
We are headquartered in London, with client partnerships in New York. Founded in 2020, 300+ products delivered across fintech, healthtech, enterprise, cybersecurity, and proptech.
Hue & Machine Services
Industries
- Fintech
- Finance
- Health Care
- Government
- Software & IT Services
- Real Estate
- Insurance
Client Types
- Small Businesses
- Medium Businesses
- Enterprise / Corporate
AI Expertise
- AI Consulting
- Agentic AI
- Conversational AI
- Generative AI
Branding Expertise
- B2B Branding
- Brand Design
- Brand Messaging
- Brand Positioning
- Brand Strategy
- Naming
Creative Expertise
- Creative Strategy
Low Code Development Expertise
- Webflow
Product Design Expertise
- AI Product Development
- Digital Design
- Product Prototype
UI/UX Expertise
- AI UI/UX Design
- Dashboard Design
- Interactive Design
- UX Audit
- UX Research
- UX Strategy
- Usability Testing
- User Research
Web Design Expertise
- B2B
- Landing Page Design
- Mobile First
- Responsive
- Web App
- Website Redesign
Hue & Machine Clients
Hue & Machine Team Bios
Strategy, sales, and client relationships. Manages the intersection of business goals and design outcomes and owns the companys overall direction.
Operations, project delivery, and ongoing client partnerships. Ensures every engagement runs on schedule, on scope, and on the standard the team is known for.
Owns design output across the product, brand, and digital experience pillars. Sets quality standards and creative direction for every engagement.
Revenue, consulting practice, and client relations. Owns the strategic-consulting pillar and ensures alignment between client goals and design output.
Hue & Machine Press Mentions
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