Initiative

Building the World's Most Ambitious Brands

100 W 33rd, New York City, New York 10017, United States

https://initiative.com

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Initiative Overview

Year Founded: 1975

Employees: 1000 & Up

Minimal Budget: Inquire

Average Hourly Rate: Inquire

Initiative unlocks business growth for the worlds most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brands entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Amazon, Nike, Constellation Brands, Merck, LEGO, and T-Mobile.

Media responsibility is at the forefront of everything we do, whether it's creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000 strong talent across 90 markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.