We are a specialist SEO and AEO (Answer Engine Optimization) studio focused entirely on crypto. Our clients include exchanges, wallets, crypto card providers, stablecoin products and DeFi protocols. Past work includes Velar, a Bitcoin perpetuals DEX.
What sets us apart is that our approach is built on research we publish openly. Our Crypto AI Visibility Index tracks how AI engines recommend crypto products. The first edition found that crypto options appeared in just 6 of 360 answers to everyday money questions that didn't mention crypto. The second edition analysed 1,020 answers from ChatGPT, Claude, Perplexity and Google AI Overviews across nine countries, and showed how differently each engine behaves by market. All datasets are free to download at kunzum.xyz/research.
Our process:
- Audit: we measure how each AI engine describes and cites your brand today, compared with your competitors.
- Source mapping: we identify the sites AI engines rely on in your category and where you are missing.
- Foundation: we fix technical SEO so search engines and AI crawlers can read your site properly.
- Content and mentions: we create comparison pages and problem-focused guides, and earn placements on sources AI already trusts.
- Re-measure: we track progress with the same questions, per engine and per country.
- Kunzum is led by founder Narender Charan, who has a background in Web3 marketing, tech journalism and product development. Clients work with him directly. We also build our own AI visibility tools in-house.
Want to see where your brand stands? Request a free, hand-run audit through our Crypto AI Visibility Checker at kunzum.xyz.
