While it may sound like a fictional tale, Matix Labs takes its name from a young rooster that resided on a bustling street near the initial Matix office. Surprisingly, our founder and CEO, Aaron Novak, never intended to establish an agency in the first place.

A Journey Fueled by E-commerce Passion: Around 2006, Aaron developed an unyielding passion for e-commerce marketing. Devoting every spare moment to studying this field, he embarked on a relentless pursuit of knowledge. In 2008, while burning the midnight oil, he ventured into his first e-commerce business as a side projectan endeavor he continues to own and operate to this very day.

Success After Success: After experiencing remarkable achievements by running Google and Facebook Ads for his own brands, Aaron was approached by a small startup seeking assistance with their ad campaigns. Through his expertise, he propelled this company from generating under $1M/year in revenue to an astonishing $20M/year within a mere three years. Word quickly spread about the marketing triumphs, leading to the establishment of Matix Labs in Salt Lake City in 2016.

Experience the Matix Difference: Matix Labs emerged from humble origins, driven by a genuine passion for e-commerce marketing and a trail of remarkable successes. Our journey, inspired by a rooster's presence and the pursuit of excellence, positions us as an agency that thrives on delivering outstanding results.